What are the evaluation indicators of web content?

First, the theme of the website. The theme of the website refers to what the website does, how to do it, and present the most important content to users. The theme of the website is the user's intuitive experience of the content, which has some requirements for the ease of use of the website. A website that meets the requirements of website theme will help users find the information they want quickly, save users' time and cost, reduce redundant information, improve users' experience satisfaction, and more importantly, enhance the knowledge professionalism of the website, which is beneficial to the overall evaluation of the website by search engines. The requirements of website theme mainly include: highlighting the content of website theme, reflecting the main functions of website, removing irrelevant information, using plug-ins such as counters, calendars and weather forecasts reasonably and restrictively, and highlighting the subjectivity of website columns. I believe this is the most important website design standard.

Second, the ease of use of the website. Ease of use of the website is a control requirement for users' time cost and energy cost. Users should not be forced to explore the complex structure and logical relationship of the website, but should present it in the most convenient way, so that users can understand the various functions and structural levels of the website within five minutes and don't get lost in the website. The website content related to website usability mainly includes: user registration and login interface design, website "F" focus design, website opening speed, website level, server stability and so on. The usability of the website is the auxiliary of the theme of the website, which ensures the display and realization of the theme of the website and helps users to focus more on finding the content they need. There are too many levels of bad website design, which makes users lose their way and have to use the browser's own return function frequently. The website itself does not provide a return channel, which is disastrous for the website and users.

Third, the positioning accuracy of the website. The accuracy of website positioning is related to the theme of website design, and the accuracy of website positioning is conducive to the cultivation of website affinity. For example, my portal website and music design website are completely different in style, while the government website and entertainment website are completely different in style and content design. Website positioning is also related to the future development direction of the website. Accurate website positioning is conducive to the development and stability of the website, rather than one day, which is a challenge to website design. Website designers must deeply understand the browsing habits and preferences of website groups and grasp the personalized needs of website groups. When I mentioned the website design of le cool Day before, I said: The design of le cool Day can only show that the designers at that time were in a happy mood. Website design related to website positioning mainly includes: selection and collocation of website colors, selection of website vividness, logo design, page layout, advertisement design and release, etc.

Fourth, the reliability of the website. Reliable website means that it is trustworthy to users, and users can browse, register, purchase and pay with confidence. Website reliability is more important for e-commerce websites. A corporate website or e-commerce platform that looks like a doghouse (at sixes and sevens) can't make people feel at ease shopping. In this regard, especially the e-commerce platform, in addition to the first-class e-commerce platforms designed by Taobao and Alibaba, the e-commerce platforms provided by other third parties are also very professional and suitable for enterprises to choose. However, in reality, due to the existence of deception, some companies can't get websites that meet the reliability requirements, especially official website, which is even more serious. Flash is beautiful, but it involves some details and reliability. The design contents related to website reliability mainly include: website authentication, website non-toxic, website filing, network supervision, network police and other institutions authentication, privacy statement, help document design, website information integrity and website programming accuracy. I've seen many corporate websites, and I'm not sure whether it's official website or the company's actual operation. This is very serious.

Fifth, website coordination. Website coordination means that the design of each page of the website is unified, which is not bad. Nowadays, many websites are in the style of one page. Of course, this situation is not the mainstream, and most website designers are aware of this. Moreover, the current development tools all have template function, and the appearance of CSS makes it very easy to unify and coordinate the overall style of the website. Of course, the coordination of the website does not mean monotony, the website structure can be consistent, but the color can be flexibly grasped, mainly considering the audience's likes. As you can see, the design of Sina. Com, the color of the first page of each column is different. Women use red, technology uses blue. This is a very elaborate design.

Visibility of intransitive verb websites. Website visibility is mainly aimed at search engines, and it is also an important requirement of marketing websites. Ugly and useless websites are common in enterprise websites, which has dampened the enthusiasm of enterprises to surf the Internet and participate in e-commerce to some extent. Therefore, the popularity of the website is very important for the enterprise website. We must pay attention to this requirement from the beginning, instead of waiting until we lose confidence and the website dies. The website is never late, but for enterprises, we may have missed the best development opportunity and affected it. The content of website visibility design mainly includes: reasonable website structure, prominent website keywords, choice of website language, application of Flash, and grasp of web page file size. Recently, I paid attention to many enterprises because of approaching the peak of college students' employment, only to find that there was no company official website in the first few pages of the whole company name, which was very sad.

Seven. The expansibility of the website. The expansibility of the website is suitable for the development of future enterprises and platforms. When the website develops to a certain extent, it will add related functions again, but generally it will not be completely reprogrammed, so it needs to leave room for design, mainly the expansibility of website language and website columns.