Many places allow outdoor shopping to boost the catering industry

Many places allow outdoor dining to boost the catering industry

Many places allow outdoor dining to boost the catering industry. Currently, catering people are struggling during the epidemic, and catering has always been an advantage for restaurants to increase their income. "Artifact", when the "pyrotechnics" of external displays gradually return, the catering industry is about to usher in a wave of good news. Many places allow external displays to boost the catering industry. Many places allow outdoor shopping to boost the catering industry 1

Since April, many places across the country have successively introduced policies to allow businesses to sell outside.

Now, spring in Zhengzhou has come to an end, and it will enter the beginning of summer in ten days. With the advent of hot weather, it is the peak consumption season of the night economy.

The reporter learned from a recent visit that Zhengzhou’s catering industry practitioners hope that relevant departments will introduce policies to allow businesses to sell outside.

Governments in many places have relaxed policies to support the recovery of catering.

Fireworks in the world are the most comforting thing in the world. As the temperature rises, it is the peak season for catering consumption.

The reporter found that since April, many cities across the country have successively introduced policies to allow businesses to sell out to help operators get out of trouble.

On April 11, the Chengdu Municipal Government issued "Policies and Measures to Support the Healthy Development of Market Entities and Promote Stable Economic Growth." The "Measures" pointed out that on the premise of accurate epidemic prevention and control, street shops are allowed to carry out outdoor business activities and various promotional activities in designated areas and during holidays without affecting residents' daily life and traffic safety. .

Coincidentally, Nanjing City has also introduced relevant policies to allow businesses to sell outside. On April 7, the Nanjing Municipal Bureau of Commerce and the Nanjing Municipal Finance Bureau issued the "Ten Measures of Nanjing City to Support the Relief and Stable Development of the Wholesale, Retail, Accommodation and Food and Other Service Industries."

The "Measures" propose that inclusive and prudent supervision will be implemented - timely encouragement will be allowed in conditional blocks, open spaces and street retail and catering shops on the premise of complying with epidemic prevention requirements and not affecting traffic. External positioning operation.

In fact, in 2020, when the epidemic first broke out, governments in many places introduced relevant measures to allow businesses to open outside. At that time, Premier Li Keqiang said: "The street stall economy and the small shop economy are important sources of jobs and fireworks in the world. Like 'Gaoda Shang', they are the vitality of China."

Subsequently, the whole country Many cities have launched a boom in the street stall economy, and Zhengzhou is also the same.

On June 2, 2020, the General Office of the Zhengzhou Municipal Party Committee and the General Office of the Municipal Government jointly issued the "Opinions on Implementing the People-centered Development Thought and Further Doing Work to Benefit the People", which mentioned: Focusing on the goals of convenience, benefiting and benefiting the people, we actively build a "15-minute" convenient consumption circle. Counties (cities, districts) and development zones must clearly plan the layout, implement management measures, make full use of squares, parks and other public places and idle land, and follow the rules of fixed time, fixed location, fixed business format, fixed fee and fixed management. principles, set up markets and specialty flea markets.

However, later, although the work opinions did not set a time limit for the implementation of relevant policies and measures, due to problems such as "road occupation" and "illegal construction", the street stall economy has also become the "key supervision" of urban management. "Object." In addition, due to the epidemic, people are gradually moving away from the outdoor display of shopping malls.

Zhengzhou catering people call on relevant departments to allow small shops to open outside

Since 2021, with the heavy rains in Zhengzhou and the impact of several epidemics, Zhengzhou The catering industry is currently facing great operating pressure.

Liu Bin, secretary-general of the Zhengzhou Catering and Hotel Association, told reporters that according to incomplete statistics, more than 16,000 catering companies will be transferred or subleased in Zhengzhou in 2021, which is the largest decline in the number of stores in the past two decades. The most serious one.

“Many restaurants’ sales have dropped by more than 50%, and the cash flow of many big brand restaurants can only last two or three months.” Liu Bin said.

In this context, many catering practitioners are supportive of outdoor display.

“Everyone likes to sit outside.” Zhang Lin, founder of Zhang Laojiang Braised Noodles, said, “Sitting outside is a good thing. As long as it can improve performance and customer flow, I think it should be encouraged.”

Wu Shaohui, the founder of Furong Lane, believes that for restaurants suitable for outdoor dining, such as barbecue and crayfish, allowing outdoor dining will be good news. "I think that in the current situation, if it is suitable for external policy, we should not control it, because business is already difficult. From a policy perspective, we should not forcefully stop it. But the current predicament cannot be solved by opening up external policy alone. , the most important issues are sluggish rent and consumption.”

The owner of the old Kaifeng soup dumpling shop on Huazhong Road said that customers like to sit outside when the weather is hot. Allowing outside food can increase restaurant revenue to a certain extent and help restaurants.

"Outdoor dining is actually a very normal phenomenon, and it should exist. A city should have fireworks, and dining outside is the best embodiment of fireworks and city vitality. , and it can meet the needs of consumers, why not let it exist?" said a senior catering observer.

"Secondly, some of the relief policies introduced by the government are actually difficult to really help catering operators. For example, many of the rent exemptions are targeted at businesses that lease state-owned assets, but in fact only a small number of catering operators What is leased is state-owned assets.

Another example is loan support. The business is already in difficulty and has no income. What if the loan is obtained? Not only does it not solve the problem, but it also owes the bank a debt. External display can really help businesses. Restaurants can increase their sales and gain popularity through external display, and they will naturally get out of trouble. ”

Adding fireworks and boosting. Consumer confidence... How much do you know about the benefits of displaying food outside?

Catering businesses have always paid great attention to food displaying.

Parasols, green plants, and rattan chairs, these elements not only enhance the dining atmosphere and the reputation of the restaurant, but also bring a large number of customers to the restaurant.

If you observe carefully, you will find that in the summer, businesses will try their best to create their own brand-style open-air business areas wherever they can be set up outside.

The open-air display, whether casual, elegant, or cool, not only increases the business area of ??the restaurant, but also increases the interaction between the brand and consumers to a certain extent, shaping its own brand. Image, it can be said that it achieves multiple things with one stone.

The first is the improvement of restaurant profitability. Miao Guojun, founder of Sweet Potato Ruanruan, believes that "dining times are fixed, but the business area of ??restaurants is limited. When summer comes, consumers are also willing to sit outside to dine. If restaurants allow outside dining, they can accommodate more people." With more customers, profitability can be improved, which can help the restaurant get out of trouble."

Secondly, allowing outside dining can improve the dining experience. "You are looking at the scenery on the bridge, and the people watching the scenery are looking at you." Another advantage of the outdoor venue is to increase the interactive atmosphere between the brand and consumers. The exterior display extends the brand atmosphere of the merchant from the inside to the outside, and is fully displayed through the consumer groups in the exterior display area. Consumers dining and chatting have unknowingly become part of the spectacle, potentially attracting other mobile customers and becoming spokespersons for their brand products.

Third, it is to boost consumer confidence. "Zhengzhou now has no traffic jams in the morning and evening peaks. The epidemic has made it impossible for everyone to go out and consume with confidence. Opening up to the outside world also plays an important role in boosting consumer confidence. The lively night market and bright outside areas are full of people coming and going. The flow of people can actually make people feel more secure, allowing consumers to consume with confidence, and at the same time, it can also send a positive signal to the outside world," said the above-mentioned catering observer. Many places allow outdoor sales to boost the catering industry 2

Recently, the Chengdu Municipal Government issued a notice: Street shops are allowed to carry out outdoor operations and various promotional activities with conditions.

As soon as the news came out, many caterers applauded:

"Outdoor display is the life-saving straw of restaurants. Thumbs up for the government's warm urban management method!"

During the current epidemic, catering people are struggling, and outdoor dining has always been a beneficial "artifact" for restaurants to increase their income. Especially now that summer is coming, customers prefer to dine outdoors.

When the "fireworks" displayed outside gradually return, the catering industry is about to usher in a wave of good news. I hope other cities can follow suit if they have the conditions!

Governments in many places have introduced policies to allow restaurants to operate outside

Outdoor operations may help catering companies to effectively "recover blood"!

In the past, outdoor display was a beautiful sight in catering stores, but due to problems such as "occupying the road" and "illegal construction", it has become the "key target" of urban management. Coupled with the epidemic, external business operations were once far away from us.

Now, with the gradual relaxation of policies, catering is expected to return to urban areas, and catering people who have been accurately hit by the epidemic may usher in new hope.

1. Exterior display can not only increase business income, but also serve as a vivid “signature”

Nowadays, many catering stores, whether it is coffee shops, formal restaurants, or snack bars, in-store The business area is not large. Setting up a few tables outside the restaurant can not only increase business income, but also serve as a vivid "signature", increase interaction with customers, and provide customers with a free, relaxed and leisure experience.

For example, almost every city has a "late night snack street", and the restaurants there have very normal outdoor stalls. After the epidemic, many restaurants relied on borrowing channels to operate, and their business quickly recovered.

Because most of the people who come to the late-night snack street to look for food come for the outdoor tables. If they can’t serve outside, the late-night food stalls will have no atmosphere, and As the weather gets hotter, the outswing position becomes more popular.

“Although you can’t make much money by setting up a few tables, the advantage is that it’s eye-catching. It’s like an advertisement telling customers that they can come here with confidence.” said the owner of a snack bar.

2. Bring back the "fireworks" to the city and give confidence to the catering industry during the epidemic

Under the epidemic, catering companies are living a very difficult life, and many are in the whirlpool of the epidemic. In the central catering stores, dine-in service is terrible, and they can only rely on takeaways to survive.

The upcoming summer is a good time to open up business. Relaxing policies at this time will undoubtedly boost the confidence of catering companies.

Just imagine, on Friday night, a few friends get together. Everyone drinks beer, sings songs, fists and skewers, and laughs on the street. Such a pyrotechnic scene, no matter where it is placed, will make people feel that delicious food is expected and must be tasted. With popularity, catering people can see hope of business recovery.

In recent years, in the process of creating civilized and sanitary cities in various places, the "street stall economy" has gradually faded out of our sight. The city is cleaner, there are no more small traders, and the city's fireworks have faded...

As early as 2016, Premier Li Keqiang emphasized at the State Council executive meeting that the interests of small traders and hawkers must be respected, and so do they. part of the city’s vitality.

"Some urban planning and management concepts are biased, blindly pursuing 'environmental cleanliness', and sacrificing many small shops. Such a city is actually a 'dead city' without vitality!"

In January this year, Guangzhou City issued the "Several Measures of Guangzhou City to Promote the Development of the Accommodation and Catering Industry", which clearly supports enterprises in applying for outdoor operations. Now Chengdu and Nanjing have also joined this camp. In the future, I believe more and more cities will restore fireworks. Many places allow outdoor shopping to boost the catering industry 3

The heat wave in early summer is gradually approaching, and some areas where epidemic prevention and control are gradually stabilizing have begun to think of ways to activate catering consumption.

On the morning of April 11, the Chengdu Municipal Government Information Office held a press conference on "Policies and Measures to Support the Healthy Development of Market Entities and Promote Stable Economic Growth" to introduce the latest "Supporting the Healthy Development of Market Entities and Promoting Stable Economic Growth" issued by the municipal government. Policies and Measures for Stable Economic Growth”.

In addition to inclusive policies such as tax cuts and fee reductions, the Chengdu Municipal Commerce Bureau also proposed to encourage retail and catering companies to accelerate their transformation and upgrading and innovate new business models that combine "online" and "offline" , on the premise of accurate epidemic prevention and control, street shops are allowed to carry out outdoor business activities and various promotional activities in designated areas and during holidays without affecting residents' daily life and traffic safety.

Increasing catering is not just about adding a few more seats.

From the Bobo Chicken, Red Oil Cake Shou, and Fat Sausage Noodles on the streets of the market, to the Bistro, Western food, and Qingqing Bar along the streets of Taikoo Li, they all need to rely on the bustling and bustling scenes to inject delicious food into the atmosphere. soul. The personality and temperament of the restaurant itself are also fully revealed in the exterior.

The exterior of the barbecue stall is composed of beer, spicy food, and plastic stools. The exterior of Malatang prefers low bamboo tables and stools. In fly restaurants where only locals tacitly agree, the exterior is usually covered with The green awning is in harmony with the electric motorcycle. For people who have repeatedly fought against the epidemic, fireworks are an attraction.

This also sends a signal that the epidemic situation is stabilizing and consumption recovery is expected.

In fact, in 2020, Chengdu was also the first region to study policies such as liberalizing catering for outside dining.

In March 2020, Chengdu began to trial the "Five Permits of Chengdu Urban Management and Adhere to Coordinated Epidemic Prevention and Control to Support Economic Development Measures". According to information from the Sichuan Provincial People's Government website, as of May 8, 2020, Chengdu has set up 1,595 temporary road-occupying stalls and booth areas, allowed 18,260 temporary over-the-door operation points, 88 large-scale supermarkets and supermarkets occupied the road promotion points, allowed 16,384 mobile vendors to operate, and added 5,034 temporary Internet rental bicycle points. , adding 80,000 jobs.

Nanjing has also recently introduced similar relief measures.

On April 7, the Nanjing Municipal Bureau of Commerce and the Nanjing Municipal Finance Bureau issued the "Ten Measures of Nanjing to Support the Relief and Stable Development of Wholesale, Retail, Housing and Dining and Other Service Industries", by issuing resumption subsidies, Measures such as assisting small, medium and micro merchants and ensuring the supply of daily necessities with incentives will fully support relevant industries to boost confidence and resume development.

The measure also mentions that inclusive and prudent supervision will be implemented - timely encouragement will be allowed in conditional neighborhoods, open spaces, and street retail and catering shops on the premise of complying with epidemic prevention requirements and not affecting traffic. External positioning operation.

Shenzhen has proposed cultivating Internet celebrity neighborhoods and stores.

On March 24, the Shenzhen Municipal Government issued the "Several Measures of Shenzhen City in Response to the New Coronavirus Epidemic to Further Help Market Entities Relieve and Solve Their Difficulties" (hereinafter referred to as the "Measures"). In terms of relief support measures for the catering industry, the Shenzhen Municipal Government proposed to reduce the operating costs of platform economy participants, support Internet platform companies to carry out assistance actions for small, medium and micro merchants, and implement preferential support policies for catering merchants with operating difficulties; encourage Internet platform companies to become merchants Provide free digital operation services to gradually improve merchants’ online operations.

The Shenzhen Municipal Government also proposed to support enterprises to expand the scale of specialty delivery, vigorously promote self-pickup, takeout, and contactless delivery methods, encourage the development of new catering scenes and new business formats, and strive to create a number of characteristic catering blocks to cultivate A group of internet celebrity neighborhoods and shops.

In order to promote consumption choices, Chongqing encourages the development of "her economy".

On March 1, "Chongqing Municipality's Measures to Implement "Several Policies on Promoting the Restoration and Development of Difficult Industries in the Service Sector"" mentioned the creation of a number of "Her Label" consumer brands with Chongqing characteristics. , consumption scenarios, and increase support for promoting women’s consumption.

Support trade union organizations, community organizations, corporate merchants, etc. at all levels and departments, and adopt various forms to issue women-only consumption coupons for shopping, beauty, catering, cultural tourism, sports, film and television exhibitions, etc. Encourage relevant production, operation and trade circulation enterprises to increase preferential promotions of women's fashion consumer goods to further stimulate the women's consumer market.

The recurrence of epidemics has profoundly affected the catering industry. Data from Qichacha shows that in 2021, the number of catering-related companies in the country will be canceled or revoked, reaching 885,000. From January 1 to March 1, 2022, the number of catering-related companies will be canceled or revoked, reaching 85,800. The recently released financial report data of listed catering companies also show that the profits of some large chain catering brands have declined significantly. For example, Haidilao released its full-year results for 2021, with revenue of 41.112 billion yuan and a net loss of 4.163 billion yuan, becoming the company's first annual loss since it disclosed financial data.

Governments in various regions are constantly trying to find ways to help the catering industry tide over the difficulties.

On February 18 this year, 14 departments including the National Development and Reform Commission jointly issued the "Several Policies on Promoting the Restoration and Development of Difficult Industries in the Service Industry". On March 28, in response to the "excessive rent" problem commonly reflected in the catering industry, the General Office of the State-owned Assets Supervision and Administration Commission issued the "Notice on Effectively Reducing and Reducing Rent for Small and Micro Enterprises and Individual Industrial and Commercial Households in the Service Industry in 2022" to further promote the central enterprises Implement this year’s rent reduction and exemption work.

Suzhou has introduced “46” measures, Hangzhou has introduced “40” measures, Hubei has introduced “45” measures, Guangdong has introduced “47” measures, and Hunan has proposed “36” measures... In the country Under the guidance of policies, various regions have launched "local versions" of relief policies based on local conditions to effectively help struggling industries in the service industry recover and overcome difficulties.