Summary of Personal Work of Sales Staff in the First Half of 2022

1.2022 Personal Work Summary of Sales Staff in the First Half of 2022

The first half of 20__ has passed, and new challenge

Summary of Personal Work of Sales Staff in the First Half of 2022

1.2022 Personal Work Summary of Sales Staff in the First Half of 2022

The first half of 20__ has passed, and new challenges are just around the corner. In the first half of the year, there were pressures and challenges. At the beginning of the year, the real estate market had not fully recovered, and the pressure was quite great at that time. Customers have a lot of worries and the media has all kinds of unfavorable publicity, but I firmly believe in the stability and appreciation potential of real estate. In the next few months, the housing market picked up, and my colleagues and I seized the opportunity to reach the company's indicators and create good results.

In practice, I have a new understanding of sales, and I would like to sum up some points to share with you:

(a) not artificial, treat each other with sincerity, the customer's statement is sincere and false. Get the trust of customers, and customers will listen to you. On the contrary, everything you say will be counterproductive.

(2) Understand customer needs. Understand what customers need at the first time and make targeted explanations, otherwise it is a waste of time to say anything.

(3) When choosing a house, you must know all the houses, including their advantages and disadvantages, so that all customers' questions can be reasonably explained. However, if you know, don't argue irrationally. Nothing is perfect. If you want customers to understand, if you see it, there must be lies.

(4) Keep in touch with customers. Every customer has a different contact person. As long as they are guaranteed to love this goal, they will pass on their love, and the resources are endless.

(5) Determine our own identity. We are not selling houses, but consultants, who help customers with our professional knowledge. Talking more about professional knowledge with customers and neutral evaluation of other properties can increase customers' trust.

(6) Unity and cooperation are necessary for a good team.

There are still some areas that need to be improved:

First, sometimes lack of patience, for some customers who have more questions or are more outspoken, they tend to be tit for tat. For this kind of customers, it may be more effective to adopt a roundabout or flexible method. Therefore, in the future, we should exercise more, be more patient, and make customers feel more intimate, so as to have a sense of trust.

Second, not paying enough attention to customers. Some customers need the constant attention of the sales staff, otherwise, they may not ask you any questions, but they will ask others or think for themselves, so that we will lose the initiative in his transaction. Therefore, in the future, I will strengthen my contact with customers, always pay attention to them, decide to ask their questions, and then handle them euphemistically, so that I can not only take the initiative and control the overall situation, but also increase my feelings with customers and increase the probability of bringing guests.

I have been working for more than half a year now. I sold 69 sets in the first half of the year, with a total sales of 60 million. In the future work, I want to improve myself, increase all aspects of knowledge and understanding of various regions, not only to do this project well, but also to join the company to fight north and south and open up new battlefields.

2.2022 Personal Work Summary of Sales Staff in the First Half of the Year

Time flies. In retrospect, 20 years have passed by half. The following is a summary of Fuxin market work in the first half of the year.

I. Sales and collection

From June to June, 65438 in 20__ _, Fuxin market sold 3,698 kouzi pits in five years, Yuzun pits 100, 30 kouzi pits in 20 years, 400 laozi pits, 500 milky kouzi wines and 500 authentic kouzi wines. In the first half of the year, the planned task was 900,000 yuan, and the actual cash withdrawal was 65,438+0,450, 450 yuan, 65,438+0,665,438+0.2%.

Second, the market construction

After one year's construction, the terminal channel of Fuxin market is basically sound, with 536 hotel outlets, including 265 in Fuxin urban area and 438+06 in county towns (Zhangwu County, Fumeng County and Xinqiu County, etc.). ). Most of these outlets are middle and low-end shops, which are basically brought in when Jin Hongding delivers beer. The consumption level is not high, mainly selling milky white koujiu, real cellar koujiu and so on. Although the goods in high-end hotels in urban areas are paved, the polarization of liquor consumption is very obvious. The high-end consumer groups are concentrated in Maotai Wuliangye, LU ZHOU LAO JIAO CO.,LTD and other famous wines, while the low-end ones are mainly real estate wine Sangou and Jinmengzhen. Through the continuous efforts of manufacturers, Kouzai has been recognized by some consumers in Fuxin. Due to the low level of local economy, the overall sales volume of the hotel's kouzi pits and kouzi wine is still small.

In terms of group buying, with the efforts of Laokou in Xianghai Business Center, remarkable results have been achieved, and some units have gradually become loyal consumers of Kouzijiao, such as Fuxin Fire Brigade, Fuxin Municipal Committee, Fuxin Daikin Group, Fuxin Cheng Chun Group and Fuxin Mining Bureau. On the one hand, Lao Kou found friends in Fuxin to do group buying, especially with the help of Wang Bin, secretary of the municipal party committee, and successfully established contact with municipal units; On the other hand, Lao Kou took advantage of his uncle's position in the Heilongjiang Military Region and turned it into a group buying unit of Kouzijiao. In the past six months, the Heilongjiang Military Region purchased about 300 cellars from Xianghai Commercial Center every month. Stable sales have brought high returns. According to Lao Kou, this has aroused the envy of _ _' s buddy Yang Qifeng. So, Yang Qifeng made a surprise visit to Fuxin in May and invited Lao Kou to join the cooperation. Lao Kou refused, so Yang Qifeng had to take some royal statues home to drink. Because of _ _, Lao Kou had to let Yang Qifeng take seven royal statues. So at the end of the month, the marketing department found a man in the hotel in Suixi, who brought his own royal statue to Fuxin. Then, Fuxin's punishment for wrong installation was delivered to Xianghai Business Center. The old mouth feels wronged and helpless. The punishment in the factory is hard to accept, but he has no funds, which also leads to the embarrassing situation in Fuxin market at present! At present, Fuxin Xianghai Business Center is in a contradiction between doing and not doing!

Third, market development.

In order to speed up the development of the northeast market, I actively responded to the call of the company leaders and went to the front line of the development of black chicken materials. Since March, I have concentrated on developing new customers in Shenyang. After visiting the liquor distributor in Shenyang, I kept in touch with Mr. Li Chunjie of Shenyang Xinghui Trading Co., Ltd., and after many visits, I made great efforts to promote the trip to Huaibei, Li Chunjie by invitation, and finally promoted the cooperation between Shenyang Xinghui Trading Co., Ltd. and our company. Later, I got in touch with Mr. Ji, the general manager of trading co., ltd. After investigation, I found that Yu Xiang Commerce has very strong hotel terminal network resources and strong economic strength in Shenyang. If we can promote its cooperation with Kouzi, it will greatly promote the Shenyang market. After several visits, Mr. Ji himself is also very interested in Kouzi. He had been making two batches of Jin Yi's cellar before, and said he lacked a good wine. Although I invited Mr. Ji to Huaibei several times, he couldn't make it for various reasons. Personally, I think cooperation sometimes depends on chance. Before the opportunity comes, at this time, I can only try my best to understand my destiny. We often say that man proposes and God disposes. I believe that as long as we maintain communication and build trust with each other, we will naturally promote cooperation one day. Buddha has people, and I think cooperation is the same. Otherwise, Xuanzang wouldn't have to go through 81 difficulties.

In April and May, I concentrated on finding new customers in Heilongjiang and traveled all over qitaihe city, Daqing and Harbin. The main purpose is to visit the local wine dealers and select the top five for the leaders of the branch to discuss. I ran a lot of roads and ended up in debt. Sun Tzu's art of war said: the soldiers and horses did not move food and grass first. However, I traveled long distances and fought alone. What should I be worried about?

The ancients said: display in place, stop if it doesn't work. Not in its place, not seeking politics. Without the trench, you can go into battle lightly, but without food and supplies, why travel thousands of miles? If you are rich, you will help the world, and if you are poor, you will be immune. Now, despite my enthusiasm, I can only be independent.

Buddha said, "Who will go to hell if I don't go to hell?" ? I finally understand why I can't become a Buddha! It turns out that I have been thinking about this secular life: I come out to make a living, and the whole family is still waiting for dinner! However, is it possible that all living beings want horses to run and not eat grass? ! It's a pity that people are people, not gods! I often feel too narrow-minded. Why can't I give up myself and become a bigger self? I am merciful, but I can't pass this secular and worrying person!

3. Personal Work Summary of Sales Staff in the First Half of 2022

Time flies, and I spent the first half of 20__ years unconsciously. However, I still clearly remember what a difficult process I went through when I first took office, and the pressure was unprecedented. Overcoming these problems requires more labor and efforts than before. The company arranged for me to take over as the counter manager of _ _ _ in the paddock, facing fierce challenges. I have some doubts about my ability to shoulder this burden. Seeing that the brand of the counter is complete, the popularity is high, and the staff are United, I thought I would know when I came. I put down my burden, devoted myself to my work, and tried my best to complete the tasks assigned by the company, so I worked hard for a month and challenged for another month. After half a year, we are particularly happy and gratified to see that there will be more Deliyuan.

1. Achievements: 65,438+_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ In May, the shopping guide of the cabinet group left, but it did not affect sales. Although the task was not completed, we persisted. In June, the second-tier brands completed 96% of the sales tasks, and some of them were affected by the withdrawal of cabinets in May.

2. Promotion activities: A large-scale promotion activity will be held in May, from June 4th to June 6th.12 lasts for 8 consecutive days, with an overall task of 8000. But we have only finished more than 6,000, and the task is not ideal. I learned a lot from it. 1 Not active. Some customers don't know that Yuandou is doing activities. 2 Shopping mall broadcasts are not frequent.

Third, the company had a new checkout process in May, which was related to the problem of guaranteed bottom and over-guaranteed. I still don't understand it because I haven't been exposed to such accounts, but I know I will try my best to complete the promotion task arranged by the supermarket (the task is not excessive) and reduce the financial loss of the company. I will study hard for the questions I don't understand until I learn them.

After half a year's work, I know that to do a good job in cosmetics shopping guide, I must do the following. 1 Always maintain a good working attitude. For example, customers will be lost at work, or several customers fail to introduce products in succession. We are easily discouraged and in a bad mood. If you just feel unlucky today, you will not concentrate, and you will have no enthusiasm and lack confidence when you meet customers, which will affect future sales. 2 Look at the face and the color, which varies from person to person. For example, students use different sales techniques. I find that such customers prefer branded products with strong trends and advertisements. When introducing second-line brands, it is more difficult and requires patience. You can briefly introduce the product first, and then tell him why students have acne and blackheads on their faces, and what problems should be paid attention to in normal nursing. He will think that we are more professional and can enhance his trust in us. When you face customers, don't just talk about products. Now there are more brands, more promoters and almost the same promotion language. Therefore, when introducing products, talking about products blindly will make customers feel that we are only promoting our own products, so we can't win the trust of customers quickly. In fact, customers will only listen to you if they trust you, so that they can accept your products. We can ask him how to take care of them at ordinary times to close the relationship, and then introduce the products in a targeted manner.

In our daily work, we will encounter many problems. For joint venture counters, there may be more problems. In June, due to too much supermarket management, I thought about leaving my job, and I was under great pressure to go to work every day. No matter how hard I tried, I still couldn't get approval, but Sister Liu's words gave me confidence. She told me that I can't escape any problem, I can solve it myself, I will help you solve what I can't solve, and the company I can't solve will help you solve it. Gave me great encouragement. I know I'm not alone. We are a family. They will help me and make me more confident to work hard. I remember a short message that inspired me a lot. I will share it with you. A must in the workplace. 1 Diligence is not lazy. 2. Find problems without making excuses. 3. Have a positive attitude. 4.

4. Personal Work Summary of Sales Staff in the First Half of 2022

In a blink of an eye, the first half of 20__ has ended. In order to better carry out the work in the second half of the year, I will make a comprehensive and detailed summary of the work in the first half. The purpose is to learn a lesson, improve myself, and do a better job in the second half of the year to complete the sales tasks and work assigned by the company.

I. Work Completed in the First Half of the Year

1. Completion of sales target in the first half of the year Under the cordial care and correct leadership of leaders at all levels of the company and the joint efforts of dealers, the market achieved sales of _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Mid-range liquor accounted for _ _% of the total sales, an increase of 2 percentage points over the same period last year; High-grade liquor accounted for _ _% of the total sales, which was 3 percentage points higher than the same period last year.

2. Market Management and Market Maintenance According to the sales area and market wholesale price stipulated by the company, control and supervise the delivery area and delivery price of dealers, urge them to implement unified wholesale price, and put an end to low-price dumping and goods smuggling.

Through long-term communication and guidance to all sales terminals, combined with the company's "cabinet-in-cabinet" marketing strategy, unified price labels were placed on all terminals, so that the sales price of products met the company's guidance price. Display products according to the company's requirements for product display in supermarkets, hotels and retail stores, and mobilize and assist stores to keep products clean and tidy. In order to achieve the purpose of brand promotion by using terminal shelf resources, counter labels are affixed to terminals with clean and tidy storefronts and counters and numerous products on display.

3. In the first half of the market development, developers exceeded 1, hotels exceeded 2, and terminals exceeded 13. The newly developed 1 Shang Chao is a shopping plaza with the scale of Chengxian, and the goods on it are all 52 series products; The two hotels are _ Grand Hotel and _ Grand Hotel respectively. Among them, the products of _ Grand Hotel are four-star and five-star 52 degrees, and the products of _ Year are two to five-star and protoplasm 42 degrees. There are 4 newly developed retail terminal cities and 9 townships, and the products are mainly concentrated in the middle and low-grade product areas, mostly 42 series products.

4. Brand Promotion In order to improve consumers' awareness of "_ wine", establish brand image and further establish consumers' brand loyalty, according to the unified publicity logo stipulated by the company, we contacted and assisted the advertising company to produce 35 advertising billboards in lots with high traffic and high ratings and shops with good business, including 29 billboards in tobacco hotels and restaurants and 6 billboards in other forms.

5. Sales data management According to the unified requirements of the company at the beginning of the year, the management of all kinds of sales data was improved, the account of dealers and the sales statistics of dealers were established, and the weekly sales report, monthly sales report and monthly purchase plan were submitted in time. Various sales data files are saved in both paper and electronic forms. Summarize and analyze the sales situation in 20__ years according to dealers and individual items, so as to make the monthly purchasing plan more objective and accurate. At the end of each month, the sales situation and cumulative sales situation of this month are summarized and analyzed from the aspects of dealers, single products and product structure, so as to reflect the market situation more accurately and objectively and guide the future sales work.

Second, the second half of the work plan

Although a lot of work was done in the first half of the year, it was not done well in some aspects because of the short sales time and lack of knowledge, experience and skills in marketing. In view of this, I plan to start from the following aspects in the second half of the year, improve my business ability as soon as possible, do all the work well, ensure the completion of the sales task of _ _ _ million yuan, and strive for _ _ _ million yuan.

1. Study hard and improve professional quality. One is to spend time learning marketing knowledge (especially liquor marketing) through various channels, and learn some successful marketing cases and cutting-edge marketing methods, so that your marketing work has certain knowledge support. Secondly, I often consult, communicate and learn from company leaders, regional merchants and marketers in other industries in the market, so that my business level, market operation and grasp, interpersonal communication and other aspects have been greatly improved.

2. Further expand sales channels _ The sales channels in the market are relatively simple, and most products are sold through circulation channels. In the second half of the year, under the premise of doing a good job in circulation channels, we should further expand to supermarkets, restaurants, hotels and group buying channels. In the second half of the year, we will mainly do more work in the three systems of industry and commerce, education and forestry with many system numbers and heavy reception tasks, and gradually penetrate into other enterprises and institutions.

3. Do a good job in market research, further study and explore the market, record all kinds of data in detail, improve all kinds of archives, and make some analysis and countermeasures supported by stronger data to make it more scientific, so as to make up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust marketing strategies in time.

4. Work closely with dealers to do a good job in sales. While stabilizing the existing network and consumer groups, assist dealers to fully expand the sales network and tap potential consumer groups. Whenever a dealer is angry, he must have a thick skin. Listen to his complaints, you can't explain the reasons first. He is angry and just wants to be angry, so let him be angry. At this time, he must endure any injustice. When he calms down, explain the reason to him, make him understand that the fire just now should not be made, and make him feel guilty. When you encounter something that the dealer can't understand, you must explain it carefully. You can't break the jar. Let it develop and learn to control the development of the situation in various ways.

Finally, I hope the company leaders will give me more criticism, guidance and support in my future work.

5. Personal Work Summary of Sales Staff in the First Half of 2022

I am fortunate to be a member of the marketing department of _ _ company. Looking back and summing up the past, with the support and help of leaders, teachers and colleagues, I performed my duties well. I have made great progress in thinking and working ability. Now we will briefly report and summarize the work in the first half of this year:

First, study hard and improve your overall quality.

At work, as a salesman, I also attach great importance to the study of business knowledge (professional and technical knowledge, psychology) and insist on learning while working. Guide your work and study with correct world outlook, outlook on life and values, and combine your ability to handle and solve things learned in work practice to continuously improve yourself. The first is to learn from the leaders. In the past six months, although I haven't spent much time with the leaders, I have personally felt the leadership style, which has benefited me a lot and gained a lot. Secondly, learn from my teacher's father. As a business person, my teacher's father has gone too far, and they will use their accumulated rich experience to teach me so that I can avoid detours in the future. Thirdly, a successful salesperson who learns from his colleagues should not only have good communication skills, but also learn product technical knowledge. If he does not learn with an open mind and actively seek advice, the lack of practical experience will definitely become a bottleneck restricting the development of personal work ability. Therefore, every colleague in the unit is my teacher. I insist on learning from leaders, teachers and colleagues, learning from the strengths of others, making up for my shortcomings, and striving to enrich myself, enrich myself, improve myself and improve myself. Only by constantly learning and seeking advice with an open mind can we continuously improve our own quality and ability.

Second, work hard and fully cultivate the spirit of love and dedication.

In half a month's practical work, my ideological level and working ability have been greatly improved. Not only have I learned what I haven't learned before, but there is no reason not to cherish this job and not do it well. While trying to do your own job well, strengthen the understanding and mastery of other jobs to meet the needs of your own job as soon as possible. "Do what you do, love what you do, specialize in what you do, and be good at what you do." Cherish your post and every opportunity for work and study as the key link to improve your love for work. No matter what work you are in charge of, you can do your best to complete every specific work, so as to reflect the work mentality of loving your post and dedication in practical work. In the future work, I will try my best to actively participate in the sales work with full enthusiasm and good state, and at the same time try my best to complete the tasks assigned by the leaders.

Third, be rigorous and meticulous, and do a good job in service guarantee.

As salespeople, we are on the front line. We have the responsibility to maintain the good image of the enterprise and emphasize unity and cooperation. We are not alone outside. From the bidding situation of _ _ _ company, I know the power of unity. I am proud to join this team, so I cherish my work in this position very much. Work in a serious and positive attitude into the collective.

Fourth, the existing problems

It is not terrible for a person to have shortcomings, but it is terrible if he can't find his own shortcomings. Therefore, only by finding your own problems, facing up to your own problems and daring to correct them can you grow and progress in constant summary.

At work, I also see that I still have many shortcomings. The main performance: subjectivity is not strong enough, and little is known about technical knowledge. I will study hard and improve in my future work.