Traditional Culture Encyclopedia - Weather inquiry - It is also a spirit, and vodka is sold all over the world, why not Wuliangye?

It is also a spirit, and vodka is sold all over the world, why not Wuliangye?

As for liquor, the main consumers of liquor in China are still older men. Among them, the people born in the 50s and 60s are the main force leading the consumption of liquor.

To this day, their consumption volume and enthusiasm for consumption have not decreased, but as they grow older, the "aging" of the liquor consumer population will begin to appear. Compared with those born in the 50s and 60s, those born in the 80s and 90s are more willing to try imported products. On the one hand, liquor is facing the impact of foreign wine and red wine. On the other hand, its traditional image seems to be incompatible with the development of fashion.

Vodka focuses on purity, while liquor is relatively complex

Vodka is the national liquor of Russia and Poland. It is made from grains or potatoes and is distilled into alcohol with a temperature of up to 95 degrees. , then dilute it with distilled water to 40 to 60 degrees, and filter it through activated carbon to obtain a distilled wine with a pure body and refreshing taste. Vodka is a versatile drink that can be mixed with a variety of drinks. It is affectionately known as "burning water" in its origin.

Because of this "water" characteristic, vodka is the most flexible, adaptable and versatile among various base liquors for making cocktails, and is listed among the six. The first of the major base wines, it is an indispensable and sensational protagonist of various parties, celebrations and carnivals. In American bars, more than 60% of cocktails contain vodka.