Why can’t beer be sold in cold weather?

The sharp decline in beer sales in winter has been a long-standing concern for everyone, both manufacturers and sellers, and even consumers are concerned about winter beer sales. First of all, in terms of taste, beer tastes best when it is chilled. In winter, when the weather is cold, beer always feels warm when it is tasted. Secondly, it comes from the traditions left over from the birth of beer. For example, the earliest Oktoberfest was held around October. Beer sales have dropped sharply, and the popularity of liquor has greatly increased. Traditional things sometimes remain in the minds of consumers. legacy. I am also in the business of selling alcohol. We have always adhered to the principle of only off-season thinking and no off-season market. We have always focused on the production, sales and storage of beer in winter. The market in winter may be far from the beer market that everyone thinks. There is no way out.