What is media?

The media is the media that spreads all kinds of information. The media or "media", "media" or "media" refers to the carrier of information dissemination, that is, all forms of material tools to carry and transmit information from the communicator to the receiver in the process of information dissemination.

media features: accurate, timely and comprehensive data discovery and dissemination; Experimental tools; Means of investigation.

the media can be private institutions or official institutions. Communication channels include paper (newsprint, magazines), sound (radio broadcasting), video (television, movies) and modern network (computer video). In 1943, the American Library Association first used it as a term in the book "Guidelines for Post-war Public Libraries", which has become the general name of various communication tools.

Extended materials:

Features of the media:

1. Entity: In mass communication, the media (such as newspapers, books and periodicals, televisions, etc.) are all entities used for communication, and they are concrete, real and tangible substances.

2. Intermediary: The media lives between the sender and the receiver, so that the sender and receiver can exchange information and establish contact through it.

3. Load: The load symbol is not only the characteristics of the media, but also the premise of its existence and the mission it must complete.

4. reducibility: as an intermediary communication medium, the original sound, prototype and original state of the loaded symbols should be maintained during the communication process, and the symbols should not be distorted, deformed or grafted.

5. Expansibility: The media can not only create a relationship between the sender and the receiver, but also expand one's thoughts, feelings and what one sees and hears for many people to enjoy.

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