Seven planning schemes of Double Eleven activities

Event planning is an effective behavior to increase market share. An executable, operable and creative event planning case can effectively enhance the visibility and brand reputation of the enterprise. The following is the planning scheme of the Double Eleven activities I have compiled for you, hoping to help you!

Double Eleven event planning scheme 1

Activity purpose:

Double 1 1 is a festival for e-commerce over the years. Activities and publicity are very strong, with many participating brands and rich forms of activities. As an offline physical mall, we need to grasp the concept of "double 1 1 shopping carnival" and carry out winter clothes promotion activities when the temperature drops. It should be more different from e-commerce in terms of activity intensity, marketing methods and field experience, thus highlighting its characteristics. Activities are integrated from department stores, supermarkets, restaurants, cinemas and online micro-stores. Give customers a unique and attractive shopping carnival experience.

Activity time:

165438+17 October to 1 1

Activity content:

Discount promotion:

1, double 1 1 Big-name beautiful clothes to wear: 500 yuan minus 200 yuan in autumn and winter department stores.

2. Double 1 1 big-name cosmetics for you to choose from: big-name cosmetics (Olay, L 'Oreal, L 'Oreal, DHC) are all above 400 yuan, but not in 80 yuan. Double 1 1 Super Skin Care Set is as low as 30% off! O2O (online and offline interaction), grab100000 big-name discount coupons in advance!

3,100000 vouchers for free! After the big-name department stores are discounted, the full amount will be reduced, as low as 30%!

Activity details:

(1)165438+1October1to 10, the official wechat officially launched the ticketing activity. Customers only need to pay attention to the official WeChat, click on the ticket-grabbing page, and they can choose discount gift certificates of 30 brands, and then double-click to get coupons (each coupon automatically generates a discount code).

(2) Each person and each brand can only receive 10 card.

(3) On the day of double 1 1, customers can enjoy the discount of 50 yuan, 30 yuan and 20 yuan after the discount of the corresponding brand with the coupon discount code.

(4) Only one coupon can be used for a receipt.

Remarks: the starting point of discount coupons is determined according to the actual customer unit price of each brand, and the full discount is borne by suppliers and shopping malls in different proportions. This activity is mainly to attract online customers to the store.

4, diaosi counterattack white, completely defeated! 0. 1 1 yuan, 1. 1 yuan, 1 1 yuan,10 yuan hot grab super items!

165438+1from October 7 to 1 1 daily, only 0. 1 1 yuan,1./yuan,// Each model is limited while stocks last. Micro-store online payment can be successfully killed!

Single product suggestion: 0. 1 1 yuan (8.5% discount for pastry king, 20% discount for Hakka, 7.5% discount for Yuxian and 30% discount for bread paradise),

1. 1 Yuan (supermarket environment-friendly tableware box, handkerchief paper/strip, potato chip set, the price is around 5 yuan)

1 1 Yuan (comfortable bath towel, 2-piece Korean queen mask, fabric furniture cute rabbit, the price is around 30 yuan).

1 10 yuan (comfortable quilt, pillow, price around 250 yuan)

Remarks: Estimated cost 1300 yuan. (Food stamps are sponsored by merchants)

Category marketing: Shuang 1 1 is a large-scale promotion activity of the shopping mall 1 1, and all categories should carry out activities (discounts or gifts). It is suggested that men's wear, women's wear, shoes, cosmetics, fine products, bedding and children's wear should all have representative brands or highlights to participate in the activities. The following four categories: single products need to be highlighted, and matching and warm recommendation need to be added in the channel light box and counter shopping guide.

(1) Winter clothes (thick clothes, coats)

(2) autumn and winter accessories (scarves, hats)

(3) Bedding and winter quilt

(4) Supermarket products for the Winter Hot Pot Festival

vip marketing

VIP recruitment: Shopping mall 500 yuan can get a VIP card for free if it spends more than 5,000 yuan a day, and it can be upgraded to a diamond card if it spends more than 5,000 yuan a day.

1, double 1 1 VIP customers free delivery: double 1 1 arrive at the store on the same day and get the designated hot drink in _ _ sweetheart drink. (Opening sponsorship, free of charge)

2. Double 1 1 VIP customers can play for free: the diamond card VIP card can take the children to the amusement park once for free.

Double Eleven event planning scheme 2

I. Activity background:

"Double 1 1" shopping carnival has become one of the most influential consumer festivals in China and even the world. And every business and every consumer is the real protagonist of this stage. 20__, we will invite more brands and powerful businesses to participate and direct a carnival ceremony of quality shopping in your unique way!

"Double11"20 _ _ years, vigorously develop local e-commerce, develop new growth points, and promote the development of characteristic and advantageous industries in our city. Provide more employment opportunities and start a business at the same time.

20__ "Wanzhong Mall" and the new fashion of urban WiFi in Xiao Jiu.

Second, the purpose of the activity:

On June 5438+065438+ 10/1,the "Double Eleven Zhangye Local Shopping Carnival" will be held. The carnival will attract people's attention with activities such as "super discount", "real special price" and "free delivery", deeply root the concept of e-commerce and promote the rapid development of e-commerce in Zhangye.

Three. Activist:

Organizer:

Organizer:

Co-organizer:

Fourth, the activity time:

20__ year165438+1October 1 1 opening.

Verb (short for verb) Location:

Zhangye central square

Participating units of intransitive verbs:

__

Seven. Activities:

Publicity press conference

Free e-commerce entrepreneurship training class; Follow-up service

Eight. Activity flow:

1, preparation process

Exhibition platform: Zhangye Wanzhong Mall, Xiao Jiu Smart City WIFI, micro-website.

Industrial and commercial registration time: 20__ year 18:30:00-20__ year11October 27th.

Examination time of merchants: 20__ _ year1October 21kloc-0/8: 00-20 _ _ year1October 618: 00.

Activity start time: 20__ _165438+1October 1 00: 00-20 _ _ _ 65438+1 23:59:59.

2. "Double 1 1" startup process

At 20__ _165438+1October 1 1 09:30, the host made an opening speech.

20__ _165438+1October 1 1 09:40 bureau leaders and activists spoke.

165438+1October 1 1 carnival launching ceremony.

The carnival officially started on1October 20th165438+1October1.

Nine. Activities:

1, I'll send it when you come. Wanzhong Mall 102 Dare not think.

2. Preparation of exhibitors

After the registration, selection and evaluation, a business meeting will be held at any time.

Business meeting content: business preparation, discount finalization, mortgage broker negotiation.

Business meeting time: to be determined

3. Division of business booths

Divide the exhibition area according to the product classification of the merchants.

4. Staff preparation

5, hardware preparation

Activity venue, LED large screen, LED mobile phone screen audio equipment, salute, red envelope printing of launching ceremony props, gold coupon arch printing, arch banner X-shaped display frame, and merchant booth.

X. Safety preparation:

Chapter 3 of the double eleven activity planning scheme

First, the purpose of promotion

The ultimate goal of promotion is to sell goods by hook or by crook. The same is true of online shop promotion, but it is not effective to do it casually. Half-price promotion of Singles' Day in Taobao Mall is a hot promotion method recently.

Second, the process of promotion.

1. Determine the products to be promoted and prepare sufficient commodities. Different commodities have different promotion methods, and different seasons have different commodity promotion. During the promotion period, the goods will sell faster than usual. Therefore, adequate stocking is a guarantee. If it is often out of stock, it will not only affect the sales volume, but also affect the buyer's sense and praise. If you meet a buyer who is not very talkative, it is really bad for you. Even if it can be cancelled, it will waste a lot of time and energy.

2. Determine the customer base: The most important thing after determining the product is to find the promotion target. The promotion target is your target consumer group, and these talents are your audience. Therefore, promotion must spread promotion information for your target group and find your target consumer group, so that promotion will be effective. If you sell yourself, the way to sell is just to cast pearls before swine.

Third, make a promotion plan.

1, member, points increased.

2. Discount promotion.

3. Give away samples for promotion.

4. Lottery promotion.

5, red envelope promotion.

6. auction

7. Actively participate in various promotional activities initiated by Taobao.

⑴ Promotion of membership and points: All customers who buy our products become members of our company. Members can not only enjoy shopping discounts, but also accumulate points and exchange goods for free.

Advantages: This promotion method can attract customers to buy in the store again and introduce new customers to buy in the store, which can not only make customers get more benefits, but also consolidate old customers, expand new customers and enhance customers' loyalty to the online store!

⑵ Discount promotion: Discount, also known as discount, is the most commonly used staged promotion method at present. Because discount promotion directly benefits consumers and makes customers feel the benefits very directly, this promotion method is more immediate.

A. direct discount: find an excuse to discount sales.

Advantages: it meets the needs of festivals and will attract more people to buy. Although the unit profit will decrease after the discount, the sales volume will go up and the total sales revenue will not decrease. At the same time, it will increase the visibility of the store and have more customers, which will also promote future sales. Why not?

Suggestion: The promotion effect of this promotion method also depends on the price sensitivity of the goods. For goods with low price sensitivity, it is often futile. However, due to the particularity of online marketing, direct discount sales are easy to arouse customers' doubts and are generally not recommended.

B. Discount in disguise:

Free postage, the price of a single commodity is slightly lower than the price required for free postage, and two or more commodities are combined to meet the requirements for free postage. Sell these goods at a discount.

Advantages: more user-friendly, and the discount does not show traces!

Suggestion: The combination of products is very knowledgeable. A good combination can make consumers very satisfied, so we must find related products to combine.

C, buy and give promotion

In fact, this is also a disguised form of discount promotion, and it is also one of the most commonly used and effective promotion methods.

Advantages: let customers feel that they spent the same money to buy more products, happy!

Suggestion: the key to the application effect of buying gifts is the choice of gifts. A suitable gift will play a positive role in promoting product sales, while choosing an inappropriate gift can only be a loss of wife and soldiers. Your costs have gone up, your profits have gone down, and your customers are ungrateful!

(3) Give samples for promotion.

When new products are put on the market for trial use, products are updated, competitive brands are confronted, and new markets are opened up, good promotion results can be achieved by using gift promotion.

Advantages: make customers loyal to the products.

Suggestion: Only products with excellent effects can be tried.

(4) Lottery promotion

This is an eye-catching promotion method. It is also one of the more extensive promotion methods. Because more choices are attractive prizes, which can attract consumers to the store and promote product sales. Several problems that should be paid attention to in lottery promotion;

A prizes should be attractive, and high-value products can be considered to attract people to participate;

B. The way to participate in activities should be simplified, and it is difficult to attract customers to participate in activities that are too complicated and difficult;

C the fairness and impartiality of the lottery results. Due to the virtual nature of the network and the wide geographical area of the participants, the authenticity of the lottery results should be guaranteed to a certain extent, and participants can know the progress and results of the activities in time through emails, announcements and other forms.

5] Red envelope promotion

Red envelopes are a special promotional item on Taobao. Sellers can flexibly formulate the rules for giving and using red envelopes according to the different situations of their stores.

Advantages:

Can enhance the popularity of the store, because the red envelope has a time limit, so it can promote customers to buy again in a short time, effectively forming customer loyalty!

(6) Auction:

Auction is one of the most effective ways to attract popularity on the Internet. Because both Yuan Pai and He Pai have special exhibition areas on the first side of Taobao, the goods entering this area can get more exhibition opportunities, and Taobao buyers will also enter their stores to browse more goods because of the auctioned items, which can greatly improve the chances of commodity transactions.

I have actively participated in various promotional activities sponsored by Taobao:

Taobao will organize different activities in different sections from time to time, and sellers who participate in the activities will get more recommendation opportunities, which is also a good way to enhance the visibility of the store and promote sales. If you want more people to pay attention to your store, you must seize this opportunity, so don't forget to pay attention to the activities held by Taobao on Taobao's home page, payment page, bulletin board, etc., and actively participate!

Fourth, create a good promotion atmosphere.

Effectively use store decoration, announcements and messages to create a hot atmosphere. Some people do promotion, do a good job of publicity outside the store, but turn around and leave after entering the store. It's just that the atmosphere in the store is not good. Promotion is the same as when you are not promoted. It was abandoned. There is no promotion in the store announcement and there is no promotion information in the news. When you enter the store, you won't feel a little popular and promotional atmosphere. Promotion should be "vivid"! Cold and clear, can you keep customers?

Verb (abbreviation of verb) summarizes the effect and lessons of promotion.

Organizing sales promotion is also an experience. After the promotion, the store manager should make an analysis of the promotion results, including traffic, sales volume and click-through rate. This time, are the target consumers interested in the formula products, or are they more interested in other products on the website? At the same time, we should also analyze and compare the promotion activities of competitors and find out what we can learn from them. Competitors sell better than themselves, which definitely shows that their promotion plans are not attractive to others, and the process of analysis is also a learning process. Summarizing the promotion activities can effectively help the store manager improve his promotion level, find out the shortcomings of the promotion activities in this summary, and make adjustments in the next activity. Although promotion is a good way to increase sales, it also needs constant exploration and summary to achieve the expected results.

Chapter 4 of the double eleven activity planning scheme

I. Background of the event

"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Taobao Mall used this day to carry out some large-scale discount promotions to increase the sales quota. 20__ _165438+1October10/or so, on Taobao, many merchants launched a 50% discount promotion, 21000000 people snapped it up collectively, and 150 well-known brands participated. The single-day turnover is 936 million!

Second, the purpose of the activity

Due to the limited exhibition space in the main venue of the "Double Eleven" event, our flagship store has only been open for 1 month, and it has not been supported by the exhibition space of Taobao Mall. However, we can take advantage of this high-flow and high-turnover opportunity to launch corresponding activities in the store and share a piece of this crazy online shopping.

III. Contents of activities

2 yuan minus 1 yuan (equivalent to 50% off the whole audience) will be minus if you take it! It's all postage!

Slogan: Kelly Chen tells you: 50% off the audience also includes!

Activity time: 20 _ _. 11.11early morning1till 24 o'clock.

Four. Activity analysis

At present, there are 79 models in our store, of which 55 models are 2.5 times the ex-factory price, 22 models are 2 times the ex-factory price, and 2 models are on sale at 0.76 times the ex-factory price of 65438+. Only two specials will lose money after 50% discount, but the pictures on the specials are very poor and will hardly bring sales. Therefore, it is expected that there will be no commission loss of more than 5% in the "Double Eleven" 50% discount activity.

It is estimated that on the day of "Double Eleven", the turnover will be 654.38 billion yuan, and 80% of the sales will be concentrated in 20% of the hypermarkets. We belong to the category of 80% small and medium-sized stores, and * * * will share the remaining 200 million transactions, with an average of 5,000 yuan per store. Our goal is to reach an average of 5000 yuan.

Fifth, teamwork.

Artist: Take "Double Eleven" as the theme, and design the home page of advertising activities.

Copywriting: advertising slogan for refining activities.

Promotion: delete the discounts set by supporting price reduction and third-party discount software, and do a good job in replying to the web pages about Taifeng Home Textiles and promoting shop activities.

Customer service: reply quickly and explain the details of the activity. Modify the prices of some commodities. Shipper: Get the goods ready and contact the courier company in advance to prepare.

Chapter 5 of the double eleven activities planning scheme

I. Purpose of the event

The purpose of this activity is to promote people's shopping, so that more people can not only shop in physical stores, but also shop in the virtual online world. Consumption through electronic platforms can be very cheap and convenient. You can save a lot of tedious things, such as shopping is very tired, shopping depends on the weather. Let more people know about e-commerce and online shopping.

Second, the time and address of the event.

Time: 20__ year165438+1October 1 1, 00: 00 ~ 24: 00.

Address: _ _ Online Store where Taobao Store is located.

Third, the preparation of activities.

(1) vehicle: preparation requirements

1, according to the shipment, calculate how many cars and how big they are.

2. Go to the vehicle department to inform in advance and ask to prepare the vehicle;

3. Operation time: 8: 00 a.m. to afternoon 10 to pick up the goods;

4. All overtime can be counted temporarily, and special events are treated specially.

(2) Operation

1. According to the above data, to change the process, please make a delivery plan immediately;

2, simplify the operation process:

A. Print stamps of five cities in advance, and avoid writing big characters.

B, don't sort, take it back to the distribution center, and the whole company personnel will start sorting during the day; Directly into the assembly line at night;

C, the operation department communicates in advance, Chen Xiangyang arranges the implementation, and the employees of the operation department go to work in advance, and the assembly line operates; Please make a specific plan.

(3) Personnel arrangement

The activity is temporary, so during the Double Eleven period, all employees in the whole department work overtime, from 8: 00 am to 8: 00 pm 10. Everyone works hard, and everyone works overtime. Assign operators in advance and require all personnel to work overtime; Customer service staff try to enrich to the front line; However, even if they have made sufficient preparations in advance, they are still worried that some links will be insufficient. "Last year, there was a problem with our ERP system, which led to the oversold of some single items and affected the user experience. Although we have updated the IT system this year, we are still worried about this situation. "

It is understood that in order to better solve the customer service and after-sales problems, this year _ _ Taobao Store also opened the 400 toll-free number of1.11. During the Double Eleven period, 150 people will help users confirm and review orders through 400 telephones, and be responsible for customer service after shopping, and help users handle services such as refund, return and tracking. At the same time, this year _ _ Taobao Store also specially opened new media after-sales service channels such as WeChat and Wang Xin.

"This year's Double Eleven, we launched more than 200 products111,mainly in late autumn and winter, including some new spring clothes of 20__( 10%)." _ _ Taobao Store's brand public relations director _ _ said that all the products in11this year are the most popular hot money or new products, and besides the high-quality products that give back to consumers, _ _ Taobao Store will also launch various discounts on 168, including free gifts and some special prizes for consumers.

Chapter 6 of the double eleven activities planning scheme

Activity time:

20__ year165438+1October 1 1 day

Location:

_ _ beauty salon

Active object:

All new and old single female customers

Activity purpose:

It coincides with "Singles' Day", in order to make all single female customers feel the warmth of beauty salons and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and enhance their own consumer market share.

Activity promotion:

1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First, the publicity information about this activity was published on the beauty salon website, official Weibo and forum. Publish the activity content on the internet about two weeks in advance.

2. During the event, leaflets and coupons will be distributed in crowded places, streets and main commercial roads, preferably combined with WeChat marketing.

3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.

Activity content:

1. Members of beauty salons can participate in this activity during the activity, and they can get a 20% discount with their membership cards and get a skin care experience coupon. If the points in the membership card reach 500 points or above, you can experience a moisturizing and hydrating project in the store for free with the membership card.

2. Non-member customers can enjoy 8.8% discount directly when they spend 288 yuan in the store during the activity. And give a membership card and a skin care sample provided by the beauty salon.

Precautions:

1, do a good job of registration at the front desk and record the customer's name and information.

2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.

3. Many beauty salons don't have QR codes. If they do this, the effect will be maximized by combining the QR code to promote this activity. By pushing pictures and texts through WeChat, more customers will participate in the video Singles Day event.

Chapter 7 of the double eleven activity planning scheme

First, the theme name:

"Double 1 1" cocktail of seven-color city-states and reader meeting of columnist Mr. Wang Wei

Second, the time and place:

20__ year165438+1October1day 19: 00-23: 00.

The sales hall and swimming pool coast of the seven-color city-state of Xianglong, a new city and a small town.

Third, the highlights of the event:

1, Guangzhou Daily Qingyuan community calendar flower season figures gathered for the first time;

2. The first reader meeting of Wang Wei, a columnist of "Temperament Man" in Qingyuan Community of Guangzhou Daily, and a national registered psychological counselor;

3. Qingyuan First Swimming Pool Wine Party;

4. Singles' Day in _ _ _, the elite men and women in the city gathered for blind date;

5. Seven-color polis elite real estate expert forum;

6. Guangzhou Daily Qingyuan Community First Reader Meeting.

Fourth, the venue arrangement

Communication and interaction are arranged in the sales department.

Single parties and cocktail parties are arranged in the pool.

Verb (abbreviation of verb) activity flow:

Sales center activity site (time depends on the attendance of guests)

19: 00-20: 00 Welcome to sign in for soft drinks.

20: 00-20: 10 Guangzhou daily Qingyuan community flower season figures appeared.

20: 20-20: 30 Emotional Dialogue between Men and Women

20: 45-20: 55 Good house and good man

21:00-21:10 Dialogue on how urban elites choose suitable apartments.

21:10-21:15 Emotional confrontation Wang Wei vs figures in the flower season and men and women on the scene.

2 1: 00-23: 00 During the reception, arrange a barbecue pit and some food, and invite the band to play live music and help with small performances.