Qingming marketing planning scheme

Qingming is a solar term that reflects the phenological changes in nature. At this time, the sun is shining, plants are sprouting, the air is fresh, everything is alive, and nature presents a vibrant scene. Next, I will bring you Qingming marketing planning. I hope you like it!

Qingming Marketing Plan 1 I. Activity Background

Tomb-Sweeping Day is a traditional festival in China. The breeze blows the catkins, Tomb-Sweeping Day comes, the winter when everything is withered passes, and the sunny spring really begins. With the approach of Tomb-Sweeping Day, Tomb-Sweeping Day's economy is heating up slowly, and its three-day holiday will surely lead to a small climax of short-term tourism consumption. On the basis of "tourism and leisure", a variety of Tomb-Sweeping Day holiday combination products are launched to stimulate the consumption desire in the hot spring market and improve the hotel hot spring passenger flow and room occupancy rate.

Second, the purpose of the activity

1. The theme of Tomb-Sweeping Day outing reached its climax in the early period of the May Day holiday, which paved the way for the May Day holiday.

2. Build a platform for holiday customers, promote holiday consumption and increase hotel turnover.

3. Show our five-star excellent service quality, build the Royal Linquan brand, and improve the visibility and reputation of our hotel.

Third, the theme of the event

Tomb-Sweeping Day went for a walk and enjoyed the jade nymphs.

Fourth, the execution time of the activity.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.

Verb (abbreviation of verb) activity highlights

Explore _ _, purify the dust of body and mind. Visit the most beautiful lake in Liaocheng and taste the culture of Shuicheng.

Lake Tour: The water in Yangliu 'an Island is square kilometers, and the boat swims slowly.

Go for an outing: The hotel with an area of more than _ _ mu has beautiful gardens in the south of the Yangtze River, and the ecological scenic spot with _ _ square kilometers of _ _ Lake is full of green eyes, breathing spring and enjoying life.

Healthy Chinese food: original wild vegetables, Guangfu soup and raw seafood, creating a new legend of healthy eating culture and green health.

The main active products of intransitive verbs

Yulin spring two-day tour:

Special package of RMB _ _ yuan: including 2 tickets for hot springs, one night in a superior standard room, two breakfasts in a western restaurant: RMB _ _ yuan for hot springs, RMB _ _ yuan for rooms, RMB _ _ yuan for western food, and RMB _ _ yuan commission rebate (only for travel agencies and networks).

Tomb-Sweeping Day has a three-day holiday, which is the season of beautiful spring and lush vegetation.

Go out for an outing this holiday, and the _ _ hotel is your place to rest.

This Tomb-Sweeping Day, whether it is an outing or a memorial service, please let us have a grateful heart. ...

Activity date: _ _ _ _ _ _ _ _ _ _ _ _ _.

During this period, you will enjoy:

1, mystery 2 small gift.

2. Redeem points for room coupons (rich gifts ...)

3. Enjoy the priority upgrade service for free.

Qingming marketing planning scheme 21. Analysis of marketing environment

1, population environment:

In April, the population of each industrial zone was basically stable, and people's lives returned to normal order. Tomb-Sweeping Day will have a three-day holiday, and the consumption population will be larger than usual.

2. Natural environment:

Rainy weather is more, which has some adverse effects on retail.

3, Tomb-Sweeping Day's cultural customs:

Traditional customs in Tomb-Sweeping Day include: forbidding fire, eating cold food, sweeping graves, hiking, swinging, cuju, playing polo and inserting willows. Most of these customs are no longer respected, except one custom of sweeping graves. Locals should go up the mountain to sweep graves, and migrant workers should go out for an outing.

Second, the characteristics of market demand

1, seasonal demand characteristics:

(1), the life of migrant workers is basically stable, and the demand for breakfast food, cleaning supplies and housework is gradually rising.

(2) Spring clothes and umbrellas are the peak season for sales.

2, holiday consumption characteristics:

Sacrificial supplies and tourist supplies have a certain sales volume. Ethnic reunion will bring about an increase in consumption of tobacco, alcohol, fruits and vegetables.

3. Hongmei Store belongs to a mixed commercial and residential area, with stable residents and a large floating population, and holiday consumption and impulsive consumption will be relatively strong. Other branches are dominated by the population of industrial areas, and the consumption of holiday goods is low.

4. Target audience: locals (families) and migrant workers (singles) in the core business circle.

5. Promotion strategy:

(1) Use DM advertisements and POP to attract customers.

(2) Literary evening, which drives popularity.

(3) There are prizes in the competition.

6. Promotion objectives:

(1) increased sales, up 25% compared with before the festival (according to the statistics of the activity cycle of 3 days).

(2) Establish the brand image of "Watsons".

(3) Bring the popularity of shopping malls.

Third, the promotion plan:

Time: April 4 -6 (***3 days)

Location: * * Liandian, Hongmei Store, Dalingshan Store, Fengtai Store and Shu Tian Store. ***5 store.

Theme: Tomb-Sweeping Day, going for an outing in worship of ancestors.

Commodities, prices and display strategies:

(1), theme commodities: bulk cakes, sacrificial supplies, tobacco and alcohol, fruit baskets. The packaging of the fruit basket is the same as that of the Spring Festival gift basket. Every fruit basket is given an auspicious name: prosperity, prosperity, luck, auspiciousness and so on. The price is 18 yuan, 28 yuan, 38 yuan, 48 yuan, 58 yuan and 68 yuan. Please prepare the goods and display them at the fruit counter. It is best to pile up the sacrificial supplies for display, decorate the atmosphere, or contact the outside monopoly. We will act as an intermediary, only get the agency fee, and get the goods at the monopoly office. Cold dishes-set up a customized service area for cold dishes with no fire in Tomb-Sweeping Day, with an atmosphere layout, requiring special counters to display goods and offer special prices.

(2) Seasonal commodities: breakfast food, cleaning products, housework, etc. Special pricing should be made to benefit customers and stimulate demand.

(3) Activities:

Activity 1: "Clear thinking, Watson courtesy free of charge" literary evening.

(1) Time: 7: 00-9: 00 pm on April 4th.

(2) Location: Huasheng Outdoor Plaza

3) Performance: Watson Art Troupe

Activity 2: Pat the ball with the king's prize.

(1) Time: April 4-6 10: 00 am to 5: 00 pm.

(2) Location: Huasheng Outdoor Plaza (in case of rainy day, turn to the open space in the store).

(3) Details of activities:

A, within three days from April 4th to 6th, if the one-time purchase amount in our store exceeds 18 yuan, the same day will apply.

Fill in the registration form at the competition site with a valid computer ticket and participate in the activity. Within 10 minutes, the person with the largest number wins by slapping the basketball with his hand. After the racket ball starts, hold the ball in your hand and don't interrupt. If it is interrupted, the game will be over, according to the number of rackets at that time. * * * Five first prizes (top 5), 10 second prizes (top 6 to 15), 20 third prizes (top 16 to 35) and 500 encouragement prizes (starting from the 36th place) are generated every day. The winners will be announced at 5: 30 pm on the same day (the encouragement prize will not be announced), and the prizes will be collected with the computer receipt of the entries. The first, second and third prizes are tied, and if the number exceeds the specified number of prizes, the competition will be re-played until the outcome is decided (if the number of tied places does not exceed the specified number, there is no need to re-compete). Counters with independent cashiers do not participate in this activity.

B, prize setting:

First prize: Jinpanxiang peanut blended oil (1.8L) 1 bottle, worth 30 yuan, 5 bottles a day, *** 15 bottles.

Second prize: Sofitel shampoo (200ml) 1 bottle, worth 20 yuan, 10 bottle per day, ***30 bottles.

Third prize: Watsons towels (2 packs), worth 10 yuan, 20 sets per day, ***60 sets.

Incentive Award: Those who fail to win the first, second and third prizes after the competition can get 1 handkerchief. 500 packs a day, *** 1500 packs.

Winners must collect the prizes before 7: 30 pm on April 6, and those who fail to collect the prizes after the deadline will be deemed to have abstained.

If there is any change in the prize, it shall be subject to the on-site material object.

The final interpretation right of this activity belongs to Watsons Shopping Plaza.

Fourth, advertising.

A.DM advertisement:

Format and number of pages: generous 16 and 8 p's.

Material and technology: 105 double copper, riding suit.

Print run: 5000 copies per store, ***25000 copies.

Number of projects: 140. See "0805DM Commodity Distribution Table" for details.

Special offer period: April 2-16, *** 15.

Service: delivery to the branch. It should arrive before the morning of April 1 Sunday 12: 00.

Distribution: First, the competition around the store; Second, the residential and commercial areas around our store; The third is the distribution of cashiers; The fourth is in front of the factory. Choose the workers' off-duty hours or allocate them when there are many people.

Unit price and expenses: 0.5 yuan/Ben, 2500 yuan per store, *** 12500 yuan.

B, huge:

Red Oxford screen printing.

Size: Hongmei Store: 8_8(m), ***64 square meters.

Fengtai Store: 10.85_5. 1 (m), * * * 55.3m2.

* * * Federal Reserve: 4.9_5.6 (m2), ***27.4 m2.

Shu Tian Store: 4_5 (square meters), * * * 20 square meters.

Dalingshan: 8_ 10 (m), * * * 80m2.

Quantity: 1 each. ***2 pictures.

Services: delivery and installation.

Unit price and expenses: unit price 13 yuan/square.

Hongmei: 832 yuan.

Fengtai: 7 19 yuan.

* * * Coupon: 356 yuan

Shu Tian: 260 yuan.

Dalingshan: 1040 yuan

Total: 3,207 yuan

C. display board:

Indoor glue photo, dumb film.

Size: Hongmei: 0.9_ 1.6 (m), *** 1.44 m2.

Fengtai: 2.4_ 1.2 (m), * * * 2.88m2.

* * * couplets: 1.37_0.98 (m), * * *1.34m2.

Tree farm: 0.7_ 1.2 (m), ***0.84 m2.

Dalingshan: 0.7_ 1 (m), ***0.7 m2.

Quantity: 1 each.

Services: delivery to branch offices and packaging and installation.

Unit price and expenses: unit price 23 yuan/square,

Hongmei: 33 yuan.

Fengtai: 66 yuan.

* * * Joint name: 30 yuan

Shu Tian: 19 yuan

Dalingshan: 16 yuan

Total: 164

D, hand-painted POP.

The artist must complete all Persistent organicpollutants on the evening of April 1 day, and ask the operation department to replace new Persistent organicpollutants on the morning of April 2.

E. in-store broadcasting.

The broadcast draft was written by the artist (activity content, award).

Service center broadcast, rolling broadcast all day.

Qingming Marketing Planning Scheme III. Activity Time:

April 4-April 6

Second, the theme of the event:

Qingming "Walking Festival" —— "Spring outing" and "Good time to travel" (shopping spree)

Third, the way of activity:

Activity 1:

Qingming Festival-"Spring Tour" is full 100, send 15 yuan shopping vouchers.

During the activity, if you buy clothes and department stores in _ _ _ _ _ _ _ _ _.

1. Shopping vouchers can only be used during the activity and are common throughout the building. If they expire, they will be invalid.

2. Supermarkets and express goods will not participate in this activity.

Royalstar, Rong Sheng, Jiuyang and Galanz are specially invited to show you how to use it and explain relevant knowledge. Midea, Supor, Aide and other series of induction cookers, rice cookers and electric pressure cookers are all sold at ultra-low prices!

Qingming Festival mainly sells specialty products:

50% off sweaters and 50% off Golden Shield costumes;

China women's top ten brands "Dispin" have settled in _ _, and the whole audience will be sold at a discount of 8.8%!

Introduce special, ultra-low-priced goods, 68 yuan/piece Mahler T-shirt; Preah Vihear shirt 35 yuan/piece; 25 yuan/piece Bofeichun shirt; Women's casual sweatshirt 19 yuan, 29 yuan, 39 yuan/piece; Golden Dragonfly T-shirt 39 yuan/piece; Buson T-shirt 35 yuan, 45 yuan/piece; Royal bag set 138 yuan/set;

New children's wear appeared, and a series of special clothes were introduced, including sweatpants 18 yuan/piece, shirts 16 yuan/piece, and T-shirts 10 yuan/piece.

Qingming Marketing Plan 4 aims to strengthen the education of minors on the excellent cultural traditions of the Chinese nation and the revolutionary traditions of China, and enrich the content of the theme education activities of "being a moral person". The school decided to launch a series of activities in Tomb-Sweeping Day this year. The relevant matters of the activity are hereby notified as follows:

I. Contents of activities

1, organized the joining ceremony of Tomb-Sweeping Day Young Pioneers.

2. Organize the majority of minors to pay homage to the heroes and heroes online, and leave flowers and messages.

3. Carry out activities to sweep the tombs of martyrs.

4. Watch a revolutionary traditional education film.

5. Write Tomb-Sweeping Day articles or review revolutionary traditional educational films.

6. Hold a team meeting on the theme of "Remembering the Martyrs".

Second, the activity time

March 25th to April 10.

Three. Activity arrangement

1, organized the joining ceremony of Tomb-Sweeping Day Young Pioneers.

(1) On March 30th, all classes in Grade One of Junior High School gave pre-job education to students to ensure that everyone did at least one good deed.

(2) Be familiar with the joining ceremony and learn to swear and call sign.

(3) On March 3 1 day, young pioneers joined the team.

2. Organize the majority of minors to pay homage to the heroes and heroes online, and leave flowers and messages.

(1) Organize students to log on to China Civilization Network, Henan Civilization Network or other linked websites, pay homage online, write their feelings and express their gratitude and admiration for the martyrs. During the event, China Civilization Network will release wonderful news every day.

(2) On April 6th, each class reported the list of students who landed and the nicknames they used when landing, for the school's reference. (at least one third of each class)

(3) Give it to Teacher Zhai (Grade Two Office)

3. Carry out activities to sweep the tombs of martyrs.

During my stay in Tomb-Sweeping Day, according to the principle of convenience nearby, I mobilized parents to lead students to offer flowers, cultivate soil and weed in Hutoushan Martyrs Cemetery and Yakou Monument, to express gratitude and nostalgia for revolutionary martyrs, learn from their lofty moral character, cultivate altruism and encourage healthy growth.

4. Watch a revolutionary traditional education film and write an article about Qingming.

(1) Tomb-Sweeping Day watched a revolutionary traditional education film during the holiday and wrote feedback. You can also write about your feelings after visiting Hutoushan Martyrs Cemetery and Yakou Monument.

(2) On the afternoon of April 6th, the article was copied on the square paper or manuscript paper and handed over to Mr. Huang Hongyun.

5. Hold a team meeting on the theme of "Remembering the Martyrs"

(1) On March 24th, each class held a class meeting with the theme of "Remembering the Martyrs". By learning the deeds of the martyrs, students were educated to love the party, the country, the people, the school and the family.

(2) The minutes of the team meeting should be submitted to Mr. Huang Hongyun on the afternoon of 25th.

Fourth, the job requirements

1, the class teacher should attach great importance to this activity and seriously organize students to participate.

2, materials on time, quality and quantity to the designated responsible person.

Qingming Marketing Planning Scheme 5 I. Purpose of the event

Tomb-Sweeping Day is an important traditional festival in China, and it is also an excellent opportunity to carry out revolutionary traditional education. In order to commemorate this far-reaching day, the school organized a series of activities with the opportunity of festival education in Tomb-Sweeping Day. Through activities, educate students to love their motherland and their hometown. Educate students to "respect their ancestors and cherish a beautiful and happy life" and live a meaningful and fulfilling Tomb-Sweeping Day.

Second, the theme of the event

"Remember the martyrs and strive to be a good teenager"

Third, the activity time

March 3 1 day-April 4

Four. The main content of the activity

(A), collect information to understand the Qingming culture

1. Under the guidance of parents, students can collect information about the origin and customs of Qingming through reading materials and online search, and get a preliminary understanding of the cultural connotation of Qingming.

2. The teacher explains the knowledge about Tomb-Sweeping Day and tells the story of Tomb-Sweeping Day, so that students can learn more about Tomb-Sweeping Day.

(2) Read poems about Tomb-Sweeping Day.

1. The students collect poems about Tomb-Sweeping Day by themselves.

2. Read Tomb-Sweeping Day's poems in class, so that students can feel the profoundness of our traditional culture in China and love the language of the motherland.

Verb (abbreviation of verb) activity requirement

1, Senior One: Senior Two: Read a Qingming poem and ask everyone to recite one.

2. On the basis of extensive data collection during the Qingming holiday, the third and fourth grades designed and produced handwritten newspapers around the collected data and the introduction of their own experiences.