Attack cool open! Take the global layout as the sail, ride the wind and waves, and create a cool hardware ecology.

Recently, Kukai held the autumn conference of "Attitude New Play+"in Shenzhen, bringing a variety of new hardware products such as "Drama Theater" cool open TV P70 75, Dolby 5. 1 channel metal wireless theater Max3, and computer all-in-one "Cool White".

In addition to the new hardware products, cool open also announced the project of "refitting the living laboratory" and the brand-new image of "Cool Fox" for the first time.

After 55 and 65 inches, cool open TV P70 series ushered in a 75-inch version with a larger screen.

As the main new product of this conference, the main update of cool open TV P70 75 "focuses on three areas: image quality, sound effect and interaction. According to the official statement, cool open P70 75 "has set three standards for the drama scene, namely" good health, good picture quality ","good sound effect immersion "and" good portability and interactivity ".

In terms of image quality, cool open TV P70 75 "uses 4K+HDR 10 high dynamic illumination to render ultra-clear images, and has more than 20 image quality adjustment technologies, and the Chief Operating Officer Vision Super Image Engine, MEMC motion compensation.

In addition, cool open TV P70 75 "is also equipped with cool open's iconic optical anti-blue light function. By controlling the light source of lamp beads through the chip, harmful blue light is shifted to harmless blue light band, 72% of effective blue light is effectively removed, and the screen display is not color-cast.

In terms of sound effects, cool open TV P70 75 "is designed with low-density light mica diaphragm material. The official said that the bass response is fast and not procrastinating, the sound field is layered and the analysis is clear; Combined with Dolby panoramic sound technology, it can bring a three-dimensional surround viewing effect and create a wrapped stereo field, so that users can enjoy a cinema-level auditory feast at home.

In terms of interaction, the official said that thanks to the high-quality microphone array, cool open TV P70 75 "can realize" fast, far and steady "far-field voice experience, with 10 meter pickup, 99.96% recognition accuracy and 0.5s response speed; At the same time, it supports standby wake-up and running, and can also listen to songs and check the weather in the screen state.

Based on Baidu AI technology and big data support, cool open TV P70 75 "can provide more than 100 life services such as video on demand, life encyclopedia and play control; Based on cool open Smart Home Appliances Interconnection Cloud Platform, it can be interconnected with more than 60 devices of Midea, JD.COM, Huawei and other brands.

In addition to meeting the three standards of cool open's drama, cool open P70 75 "also has 98.6% high-screen ratio screen, aluminum alloy frame with integrated bending design, 3GB+32GB memory and other selling points.

At the press conference, Ye Liu, general manager of cool open TV Division, also emphasized that cool open TV P70 75 "adopted an integrated alloy flanging process in its full-screen design, and used bronzing design on its lower frame and base, making the overall vision very fashionable and beautiful.

It should be pointed out that cool open Network recently released a brand-new cool open System 8, which officially claimed to greatly improve the interactive efficiency and bring a "simple, convenient, intelligent and video-oriented" interactive mode to TV, and cool open TV P70 75 was equipped with cool open System 8 for the first time.

Tmall Channel starts, and cool open TV P70 75 "costs 4999 yuan.

According to Ye Liu, up to now, cool open TV ranks first in the industry in terms of scale growth of the three major domestic e-commerce platforms, and has achieved a record of over 200,000 sales of a single product, "ranking firmly in the first camp of Internet TV".

Regarding the global layout of cool open TV, Wang Zhiguo, chairman of Skyworth TV, admitted at the press conference that Skyworth's global layout is not as good as that of some friends. However, Wang Zhiguo believes that the global layout advantages established by friends are mainly based on the early offline mode, and with the help of overseas e-commerce wave, Cool Open, which focuses on online, has established differentiated advantages in overseas markets.

In 20 18, cool open TV launched its global layout, focusing on the Southeast Asian market. According to official data, cool open TV has achieved the first sales volume in Lazada, an e-commerce platform in Southeast Asia, and the sales volume in 20 19 increased sharply 196% compared with that in 20 18.

Based on the strategy of "brand globalization" and "product localization", cool open TV is entering more countries and regions such as India and Europe.

At the press conference, cool open also brought Dolby 5. 1 metal wireless cinema Max3 and all-in-one computer products.

The price is 3999 yuan, and the cool open Max3 adopts the "double spelling" design of metal+wood grain material, which is officially said to be versatile with the home decoration style.

In terms of sound performance, cool open Max3 has three independent DSP chips and two Texas Instruments power amplifier chips. There are two groups of three speakers in the front sound field, completely independent frequency division, with a log bass speaker cavity, and 40Hz overweight dive. In addition, cool open Max3 uses 5.8G anti-jamming wireless transmission, and the delay is as low as 20ms.

From televisions to computers, cool open has released a variety of all-in-one products.

Among them, Kuxiang C- 1 all-in-one machine is equipped with 2 1.5 and 23.5-inch screens, and the maximum option is i7-9700+16g+512g SSD, and the starting price is 1599 yuan;

Cool Zun S- 1 all-in-one machine, equipped with a 28-inch 4K screen, can choose i7-9700+32g+512g SSD+GTX1650-4g up to 5999 yuan;

Cool Shadow Q-2 All-in-One Machine, equipped with a 29-inch fish screen, can be selected up to i5-9400f+32g+512g SSD+Rx550-4g, starting from 7999 yuan.

It is worth mentioning that cool open revealed that he is developing an all-in-one product with an organic light-emitting diode screen and dual systems of cool open and Windows.

Cool open's hardware ecology has not only stepped out of the TV field, but also stepped out of the audio-visual field.

The finale of this conference is the Soviet lab. It is reported that the Retro Life Laboratory was established on 20 19, and its designers are from Skyworth Industrial Design and Research Institute, a national industrial design center.

The retrospective life laboratory, which debuted for the first time, also brought the products around life, such as TOPO fog-free aromatherapy machine, small O refrigerator deodorizing purifier and "equal wind" negative ion cooling and heating fan.

TOPO fog-free aromatherapy machine has two aromatherapy modes, daily and good night, which release fragrance intermittently; The inverted buckle design can limit the release of fragrance. Small O refrigerator deodorizing purifier, using ozone sterilization, 30min minutes can be sterilized and deodorized; Small size, can be placed in any refrigerator storage area. "Equal wind" negative ion cooling and heating fan can directly add water from the top without taking out the water tank to receive water.

Cool open said that the idea of building a life laboratory is to observe life carefully and pursue a simple and comfortable product experience, which is highly consistent with cool open's concept of devoting to the lifestyle of young people and is an extension of cool open's intelligent hardware ecology in home life scenes.

Not enough fun around life, cool open also brought a brand-new brand image of Cool Fox and its family.

The official explained that in today's world of young people, "cuteness is power, cuteness is justice", and the cool fox is the concrete embodiment of cool open's pursuit of making friends with young people; The image of Cool Fox Family represents cool open's open mind of win-win cooperation with industry partners.

After the press conference, Wang Hai, vice president of Shenzhen Skyworth -RGB Electronics Co., Ltd., specially accepted an exclusive interview with Lei Technology.

Cool open is committed to the construction of hardware ecology and full-scene interconnection system, and in this process, cool open TV remains the core member of the whole cool open brand.

Wang Hai said that on the one hand, in the whole ecology of cool open, TV is a control center, and users can control a series of eco-related peripheral products through the far-field voice of TV.

At the same time, cool open hopes that the hardware can be extended continuously in the future, so that the home scene Internet of Things and screen IOT (IOT and Dot) can be integrated, "because no matter you are outside, in your room, at home or in various occasions, it always has a screen, and the future will be the era of screen display, and TV is still our most important screen at present".

At the group level, it is now driven by Skyworth and cool open. Wang Hai believes that cool open is a supplement to Skyworth's user ecology:

Does cool open's entry into more hardware categories mean that the group level begins to rely more on this brand?

Wang Hai responded that this guess is not accurate. He said, "Skyworth and cool open keep pace with each other in our strategy and promote each other, and their back ends are actually interlinked.".

Skyworth is an old TV manufacturer in the industry, and has been doing TV for 32 years. For the next step of Skyworth brand, Wang Hai said that he will focus on providing overall solutions for the public, such as focusing more on macro aspects such as smart life and ecological chain industry, and making product layout from the strategic level of the group.

With the help of the brand-new cool open 8 operating system released before, cool open brand intends to start a new round of transformation and upgrading, and build a more complete ecosystem including unbounded space system, related parties of content integration and production, and eco-related hardware.

Wang Hai said that the coordinated development of software and hardware in cool open is divided into three dimensions:

1. Until now, cool open has always existed as a TV operating system, which is the first stage. At the cool open System 8 conference held in Beijing on September 2, Ku made a strategic transformation, that is, from a TV operating system operator to an unbounded space system provider, which was a great change;

2. cool open itself has a perfect hardware layout. In addition to cool open TV, there are audio-visual peripheral products for young people, as well as life peripheral products with "lighting point";

3. cool open is also committed to the creation of a content ecology, covering hundreds of categories of content such as education, knowledge payment, various movies and television, and is a bridge between consumers and content operators; In addition, Tencent, Youku and iQiyi are also shareholders of cool open.

The whole system, the whole product and the whole content, cool open brand is eager to mingle with more young people.

As a result, cool open also created a brand-new brand image of Cool Fox and its family. Wang Hai said that all kinds of cute IP were launched because cool open aimed at the new generation of young people on the Internet. They are young people with a playful attitude and a bold breakthrough. The images of Cool Fox IP and Cool Fox Family are different personalities and attitudes, which will make young people have a sense of substitution and eliminate the sense of distance.

"cool open needs to interact closely with users and let them participate in brand development", Wang Hai emphasized.

In the face of newcomers in the TV market such as Xiaomi and Huawei, Wang Hai said that cool open also has some bright spots, mainly in the following two aspects:

On the one hand, cool open's advantage lies in relying on the powerful cool open system to create a humanized experience. After carrying cool open system 8, there will be better ecological application;

On the other hand, relying on the strong R&D strength accumulated by Skyworth Group for more than 30 years, there is still a distance between friends and us, and we are still confident in this point. For example, we can make wallpaper TV and split TV, which may fall far behind our friends. In terms of product quality, we will also be significantly ahead of our friends.

The TV market is full of novices. As a former "passive defender", cool open brand now chooses to take the initiative to attack more hardware categories.

Wang Hai believes that thanks to Skyworth's powerful scientific and technological strength and cool open's powerful ability in unbounded space, cool open's operating system will be used for screens anywhere in the future. We can control a screen with a mobile phone anywhere, and users will spontaneously join the ecology of Skyworth and cool open when they get used to it.

"Whether it is the technical strength of R&D, the construction of family ecological scenes, or the accumulation and control of content, friends and we still have a long way to go," Wang Hai said.

Skyworth and cool open, as two brands born from an old enterprise, are obviously inferior to some other enterprises and brands in marketing.

Wang Hai believes that as long as you speak with good products, users will feel good image quality, good sound quality and excellent interactive experience, and they will also share them themselves. "We don't need to do a lot of marketing deliberately, because products are our best marketing."

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