Radio station broadcasting and hosting methods and skills

Radio station broadcasting and hosting methods

Announcers, also known as announcers, refer to people who are engaged in the broadcasting of electronic media programs such as radio and television news reports, weather forecasts, etc. It is a link in the news work of radio and television. Below I will bring you some tips on radio broadcasting and hosting methods. I hope you like them!

1. Characteristics of broadcasting and hosting work at radio stations

Listeners complete the reception of information transmitted by radio programs and process the received information by listening to the radio and processed into various scenes, and then perform information discrimination. The content broadcast by radio stations every day involves various aspects such as politics, economy, and society. This requires the broadcast host to pay attention to skills in language expression and guiding the audience, so that the language content can be explained in simple terms, and the language style and program positioning can be deeply integrated. Language expression and the program are closely linked.

At the same time, broadcast hosts must form their own unique style according to the audience range of their programs. Due to the immediacy of broadcast programs, they must have high emergency response capabilities and properly handle the program broadcast process. problems that arise. From a practical point of view, the professional quality, language expression and hosting style of the broadcast host are crucial to increasing the listening rate of the program and expanding the audience scope.

2. Improve the professional quality of radio broadcast hosts

Different from other professional talents, broadcast hosts must have higher professional requirements, such as Mandarin standards and standards, a smooth and smooth voice A combination of emotional intelligence, good external image, adaptability, strong memory, etc. This makes cultivating excellent broadcast hosts an arduous and systematic project. At present, with the increase in radio channels and programs, a large number of non-scientific personnel have joined, resulting in uneven professional training, cultural quality, and work ability of hosts. This requires strengthening the education and training of hosts, based on the actual needs of broadcasting, making reasonable arrangements in terms of teaching objectives, teaching methods, curriculum, teaching processes, teaching content, etc., and ensuring the practical needs of hosts in terms of hardware and software conditions. When necessary, organize exchanges and joint research with domestic and foreign counterparts to cultivate outstanding broadcast hosting professionals with deep theoretical foundations, strong practical experience, good broadcasting, and proficiency in hosting.

3. Enhance the language expressiveness of radio station broadcast hosts

A good broadcast host also needs high language expressiveness to make the program vivid and make the disseminated content reach the audience. It enters the brain and the heart.

First, the broadcast host must keep in mind the essential attributes of the radio station as the mouthpiece of the party and the government, establish correct concepts, use correct words during the broadcast process, truly convey emotions, and use vivid and vivid voices to communicate with the audience. When emotions arise, we should not use generalizations to deceive our audience.

The second is to control and adjust the atmosphere of the broadcast. Interactive communication with listeners, live broadcasting, and immediate broadcasting are the current trends in radio programs. The broadcast host should make corresponding reactions and judgments based on the positioning of the program and the actual situation and requirements on the scene, flexibly and tactfully clarify ideas, organize language, and use tone skillfully to attract the audience to continue to pay attention to the program and respond to the problems that arise during the broadcast of the program. In case of emergencies, we must quickly make corresponding adjustments to win the trust and favor of the audience, so as to achieve the effect of effectively controlling the program and the scene.

The third is to exercise the ability to broadcast without script. Going off-script allows the broadcast host to no longer stick to the existing routines, but the requirements for the host's language expression will be higher. Therefore, broadcast hosts should strengthen their training, be audience-oriented, quickly collect information according to the needs of the program, find entry points for language expression, and make clever plans, clever expressions, accurate explanations, and precise comments, so that the listeners will have a strong psychological * **Ming.

4. Strengthen the hosting style of the radio host Hosting style.

First, the broadcast host should summarize his own personality style based on his own life experience, educational background, hobbies, etc., determine his own hosting style based on the program content, and form his own unique personal charm. and cultivate it.

Secondly, in the process of processing the program content, the broadcast host should try to use vivid and vivid voices to express, show his personality, and bring real feelings to the audience, ② and then stand out and win Audience love.

Thirdly, broadcast hosts can add their own insights and understandings into the process of program production and broadcast. In this way, listeners will be attracted by the host's hosting style or opinions while listening to the program, which will increase their liking for the broadcast host and thus increase the listening rate.

5. Raise the requirements for your voice

In life, it is disgusting to speak in a pretentious manner, to be pretentious or to talk in a coquettish voice. Announcers must not use this kind of behavior. kind of sound. If you use a pretentious voice to broadcast, it will create a psychological distance from the audience, causing the audience to turn the knob. Only simplicity can make people feel friendly and willing to listen to you.

Broadcasting is by no means a mechanical action of making out words, nor is it a show off of the voice. The taboo of broadcasting is to make unintentional, ruthless, and static sounds.

The requirements for announcers’ voices can be summed up in the following sentences: accurate and standardized, clear and smooth; mellow and concentrated, simple and clear; hard and soft, combining virtual and real; rich in color and free to change.

Most of the announcer's work is scripted broadcasting, and some of the work is improvised. The wide range of broadcast content, the variety of forms, and the refinement of language make the world of broadcast creation vast and put forward higher requirements for vocal production. In order to meet the need to convey emotions, the announcer's voice must be dynamic.

Due to different vocal conditions, everyone’s voice has its own characteristics and personality. We can only develop our strengths based on our own vocal conditions and overcome the pursuit of a certain self-beautiful voice. In particular, we cannot imitate the voice of an announcer or actor we admire on radio and television. Deliberately imitating someone's voice is often the root cause of poor vocal methods. It not only restricts the creativity of broadcasting, but can even lead to dysphonia or laryngeal lesions in severe cases.

The beauty of broadcasting voice is the beauty that helps convey emotions and ideas. We must not pursue a certain fixed "beautiful voice" without the requirement of conveying emotions and ideas.

The requirements for the announcer’s voice can be summarized in the following sentences:

Accurate and standardized, clear and smooth;

Round and concentrated, simple and clear;

A combination of hardness and softness, a combination of reality and reality;

Rich colors and easy change.

They are explained below.

Accurate and standardized, clear and smooth. The announcer is the pronunciation teacher of the masses, and the pronunciation must be accurate and standardized (discussed in detail in the Chinese pronunciation course). The articulation requirements for broadcasting are high in clarity, but there should be no "blocks" or "jumping" characters. The pronunciation of the characters should be smooth and excessive, sounding like a gurgling stream, winding forward, and lively.

Smooth and concentrated, simple and clear, these are the basic color requirements for the sound, including both pronunciation and enunciation. The voice should be moist, not dry; the pronunciation should be "round and round" with full particles; the voice should not be scattered, and the pronunciation of the characters should not be flat; this is the meaning of "round and concentrated". Our entire radio and television programs are designed to inspire people's spirits, enrich people's knowledge, and please people's bodies and minds. Therefore, the announcer's voice must not only be simple, but also clear and make people feel happy. Round and clear, like a clear spring, gurgling into people's hearts.

A combination of hardness and softness, a combination of virtuality and reality. Pronunciation and enunciation must be tough and elastic, capable of both hardness and softness, and have both virtuality and reality. Due to differences in gender and personality, generally speaking, male voices tend to be stronger and female voices tend to be softer. If it is reversed, it will make people feel uncomfortable. This is compared with male and female voices. However, no matter male or female voice, it cannot be blindly hard or soft. Both require the ability to be strong and soft on their own basis, and to be both hard and soft. You must know that "too hard will make you straight, and too soft will make you weak." If it is too hard, it will sound stiff and stiff, and if it is too soft, it will sound languid. These are things we do not want. The voice should also be combined with reality and reality. Some people pursue a "bright" voice and use too much real voice, which sounds "clumsy" and cannot express delicate emotions well; some people pursue "softness" and "feeling" and use too much breathy voice. , sounds "fake". The use of voice requires softness within hardness, hardness within softness, solidity within emptiness, emptiness within solidity, a combination of hardness and softness, a combination of virtuality and solidity, and flexible use according to the requirements of mind and emotion.

Virtual reality and hardness and softness are two different pairs of contradictions, but they are also connected. Generally speaking, a solid voice is strong and a false voice is soft, but this is not necessarily the case; a child's golden bell-like voice is a solid voice, but not strong; a sigh is expressed in a false voice, which is not soft either. In practical application, the changes in hardness, softness, virtuality and reality are rich and diverse.

Rich colors and easy changes. Voice color is the announcer's emotional coat that changes with the development of the program content. Human emotions are constantly changing, and the color of sounds is also reflected in contrasting changes. Sound colors are like a painter's palette. The richer and more detailed they are, the more emotional and expressive they are. The changes in emotional color are endless, and so are the changes in sound color. Mastering the basic methods of pronunciation and enunciation is to facilitate the change of sounds, rather than to pursue a fixed timbre.

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