Does the marketing environment mean the weather environment? The weather environment is uncontrollable. Is the marketing environment controllable?

The marketing environment does not refer to the weather environment, which is uncontrollable and the marketing environment is uncontrollable. According to relevant data, marketing environment refers to the collection of internal and external factors that have potential relationship with enterprise marketing activities, rather than weather environment. The marketing environment is divided into internal environment and external environment, and the influence of enterprise marketing activities is mandatory and uncontrollable.