Why is Jiangsu Satellite TV's New Year's Eve party in Macau?

Jiangsu Satellite TV's New Year's Eve party was held in Macau. According to relevant public information, Jiangsu Satellite TV has chosen to hold a New Year's concert in Macau for six consecutive years, and its brand effect has been formed. In winter, the weather in Macao is warmer than the ice and snow in the north and the Yangtze River Delta, and the Guangdong movie market where Macao is located is very important. Guangdong is the largest economic province in China, and its ratings are especially valued by advertisers, who are the financial bosses of TV stations. In order to please these advertisers, we must strive to improve the ratings in Guangdong.