20 19 development trend of high-end hotels

For a long time to come, the high-end hotel market of China hotel industry will continue to be dominated by the cooperation mode of local real estate development industry and hotel management brands of multinational companies.

The reason is that there is still a gap between local hotel management groups and internationally renowned hotel management groups in many aspects such as high-end hotel management experience, operation mode, talent reserve and brand building.

Real estate developers use the profit model of introducing multinational hotel management brands to upgrade the grade and added value of real estate projects, which encourages the prevalence of this trend and further weakens the share of local hotel management groups in the domestic high-end hotel management market.

However, we should see that local hotel groups are also clearly aware of their own gaps and shortcomings. While vigorously expanding the number of hotels they manage, they also pay close attention to the internal management system, brand building, introduction mechanism and information construction, so as to further narrow the gap between these aspects and international hotel management groups and gradually expand their influence in the high-end hotel management market in China.

Internet will become the biggest platform for hotel marketing.

There are three new trends in the development of Internet in China. First, from the application point of view, China Internet is extending from information dissemination and entertainment consumption to business services; Second, from the service mode, the Internet is extending from providing information services to providing platform services; Third, from the perspective of communication means, the traditional Internet is extending to the mobile Internet.

China has 400 million netizens, which has surpassed the United States to become the country with the largest number of netizens in the world. With the rapid development of the Internet and the networking trend of consumers' life, more and more travelers book their rooms through the Internet.

As more and more hotels set up official website, they began to dig deep into the broad areas where tourism and emerging Internet industries intersect. In the future, online booking, e-mail marketing, online interactive marketing, Weibo marketing, mobile Internet application marketing and hotel search engine will become the most popular and effective hotel marketing methods.

It can be predicted that in the future, online interactive service will become one of the most concerned hotel services for consumers, and independent booking will also become the mainstream of the market.