Why is there never anyone in the tea shop?

Many friends can't understand. Compared with shops in other industries, tea shops on the street can hardly see customers patronizing. Why do other shops change one after another, while tea shops have never closed down, but the decoration is getting more and more upscale, and the life of tea shop owners is getting better and better, and even more and more tea shops appear in places with high rents such as high-speed railway station at the airport.

Some people say that the tea industry is a profiteering industry, some people say that tea shop owners have a fixed circle, and some even think that tea shops are completely laundering money. ...

The author has worked in the tea wholesale industry for more than ten years, met all kinds of tea shop owners and seen many business models of the tea industry. Today, I will talk to you about this topic.

Tea shops are generally divided into two categories. The first is a tea wholesale store, and the second is a tea retail store.

The first is the tea wholesale store. Almost all tea wholesale shops are concentrated in the tea wholesale markets in various cities. The main customers are the owners of tea retail stores, who generally purchase large quantities from tea producing areas or national tea distribution centers and then distribute them to various tea retail stores.

The profit of tea wholesale stores is relatively small, generally controlled at 5%-20%. Huge profits do not exist for wholesale stores, because customers are business insiders, and they have more or less mastered all aspects of tea that laymen don't know. If profits increase too much, they will soon lose their old customers and stop doing business.

Tea wholesale shops are often messy, and the decoration is not as luxurious as retail stores. They usually appear in the form of facades and warehouses. Wholesale stores generally have their own customers, and customers in the tea industry are relatively stable. Once many customers are identified, they will not change the purchase channels at will. They also use WeChat and then deliver the goods through logistics. Therefore, some tea shops seem to have fewer people, but in fact, they are busy delivering goods every day, especially before the Mid-Autumn Festival and the Spring Festival.

Second, the situation of tea retail stores is much more complicated. Some people say that the tea industry is a profiteering industry. In fact, profiteering depends entirely on the conscience of the merchants. Some people sell the same tea at 100 yuan a catty, while others sell it at 10000 yuan a catty, because there is no uniform price standard in the tea industry.

In recent years, due to the impact of online shopping, the profit of retail industry is much lower than 20 10, but in general, the profit will remain between 80% and 300%.

Another reason is that tea is different from other daily necessities. Tea is a relatively expensive consumer product. A catty of tea is as low as tens of yuan and as expensive as thousands. A tea shop has an average of one or two customers, which can basically maintain the daily operating costs.

Tea is also a good choice for gifts and company welfare products besides alcohol and tobacco. Generally, the amount of gifts and welfare products is relatively large, ranging from thousands to hundreds of thousands. You can earn a lot by receiving a similar order.

Of course, there are many tea retail stores that won't last long. The most difficult thing to run a tea shop is that in the first few years, there were no contacts and no regular customers. But once you have regular customers, stick to it, as long as you don't be greedy and cheap, and do business honestly, generally speaking, there will be more and more customers and business will get better and better.

After all, the tea retail industry has a fixed circle of acquaintances. People are very busy now. Once a trust relationship is established with customers, many old customers will not go to the store to taste and buy, but contact WeChat or telephone, send a courier or pack it directly. This is why the tea shop seems to be visited by few people, but it can still persist.