During the May Day holiday, the volume and price of rural hotels and homestays rose, and camping in Cheng Wuyi was "top flow"

The May Day holiday is coming. Recently, a number of online travel platforms have released May Day travel forecast reports. Reports from several online travel platforms show that due to the epidemic, local tours and micro-vacations with smaller travel radius have become popular choices, among which camping is favored.

The May 1 rural tour is hot: the volume and price of hotels and homestays have risen.

With the tightening of epidemic prevention and control policies in many places, "intra-provincial tour" has become the mainstream travel mode during this May Day holiday.

Judging from the booking of train tickets, the data of Qunar. com shows that as of April 2, 2022, 80% of passengers traveled in the railway province during the May Day period. Popular provinces for railway travel are: Guangdong, Zhejiang, Sichuan, Hunan, Shandong, Hubei, Henan, Jiangsu, Jiangxi and Fujian, and Chengdu East Station will be the railway station that sends the most passengers on May 1.

The ticket price also confirms the popularity of "provincial tour". One-way travel data shows that the average price of air ticket orders on May 1 this year decreased by 2 1% compared with the same period of last year. Some air tickets to and from low-risk cities also have a "copy reserve price". For example, on April 26th, book a ticket from Chongqing to Guangzhou on April 30th on the same travel platform as long as 192 yuan, and the ticket from Guangzhou to Guiyang on May 2nd is as low as 180 yuan.

As of April 25, 52% of Ctrip's orders for booking May Day tourism are in the province, and Guangdong, Sichuan, Zhejiang, Chongqing and other places account for more than 60% of the orders; Among them, Guangdong and Sichuan accounted for nearly 80% of the provincial travel orders, and hotel orders in the province increased by 30% year-on-year.

In the suburban "light holiday" tourism mode, "country tour" is becoming more and more popular.

Ctrip data shows that during May 1 this year, rural tour orders increased by10% during Qingming period; Compared with Qingming, the booking volume of rural tour hotels increased by 560%, and the order for accommodation 1-2 days accounted for 88%. Parent-child families contributed nearly 30% of the country tour hotel orders.

According to Tujia data, during May 1 this year, the average booking price of platform B&Bs reached 1.362 yuan per night, and orders with an average booking price exceeding 1.000 yuan per night accounted for more than half. Judging from the travel trend, urban residents are the main force of rural tourism, and the proportion of "post-80 s" and "post-90 s" booking village houses has reached more than 60%.

On the Tujia platform, the top 10 cities in Wuyi Township are: Beijing, Chengdu, Xiamen, Shenzhen, Chongqing, Hangzhou, Qingdao, Dali, Lijiang and Huizhou. During the May 1 ST period in Beijing, the average booking price of country hostels per night exceeded 2,000 yuan; The average price of Shenzhen, Huizhou, Hangzhou, Chengdu and Qingdao is more than 1000 yuan; The villagers' accommodation in Lijiang Township is the most cost-effective, and the average price is only 180 yuan for one night.

Tujia platform data shows that during the May Day period, villagers' accommodation reservations in Beijing were the most popular. The bookings of rural homestays in Beijing accounted for 85% of the total bookings on May Day. Top 10 business circle with the highest order volume is located in suburbs and scenic spots, namely: Huairou Scenic Area, Yanqing Leisure Resort, Pinggu, Fangshan Scenic Area, Gubei Water Town, Mentougou, Miyun Reservoir, Ming Tombs Resort, Liangqinggu Scenic Area and Xiaotangshan Hot Spring Resort. Among them, the booking volume of rural homestays in Huairou and Yanqing increased by 1.5 times compared with last year, and the growth rate of Pinggu and Liangqinggu scenic spots was nearly three times.

As of April 22nd, on the Tujia platform, the booking volume of B&B in Beijing suburbs during the May Day holiday has far exceeded 202 1 during the May Day holiday, and doubled compared with 202 1 in the same period. This year, the advance booking cycle of B&B in Beijing suburbs is one week earlier than in previous years. From April 10, the advance booking of B&B in Beijing suburbs on Tujia platform began to increase obviously. More than half of B&Bs's daily bookings in Beijing are during May Day.

In contrast, the price of luxury hotels has dropped.

According to the data of Qunar.com, compared with previous years, the average prices of high-star hotels in Panzhihua, Haikou, Zigong and Yuxi, and low-star hotels in Qiandongnan, Chengyu and Jiyu all hit new lows in the same period in the past five years. On the whole, the average price of high-star hotels in 20 cities dropped by more than 10%, while the average price of low-star hotels dropped by more than 16 cities.

Camping into a "top stream": orders have increased five times compared with Qingming holiday.

Among the various ways of playing rural tourism, camping has become the "top stream" of the May Day holiday this year. According to the reports released by various online travel platforms, camping is an unavoidable topic during the May Day holiday this year.

Ma Honeycomb Big Data shows that the average search popularity of "camping" increased by more than 100% in the past week. Guangzhou and Beijing are the most popular camping destinations, and camps suitable for parents or with more special experiences are more concerned. Flying pig data shows that the search volume of "camping" has increased by 120% since April, and the orders related to camping in the past week have increased by more than three times compared with the previous week.

In terms of product sales, Qunar. com shows that the ticket sales of parks that can be camped during the May Day period increased by over 50% compared with last year, and the hotel bookings around campsites in some cities increased by 1.5 times compared with last year. The booking volume of camping related products (accommodation and tourism) this year is about three times that of last year.

According to Ctrip camping data, the number of camping travel orders during the May Day holiday increased five times compared with that during the Qingming holiday, and the average daily search volume of related keywords in the station increased by about 1 times in April. Recently, the proportion of "local+surrounding camping" products registered on Ctrip platform reached 85%, and the local proportion exceeded 50%.

Judging from the distribution of campsites, a large number of popular campsites concentrated in East China and South China also contain rich passenger flow. Up to now, the average daily order volume of Guangdong camping products booked through Ctrip is 1.8 times that of Tomb-Sweeping Day. Jiangsu and Zhejiang also frequently explode campsites. Among camping users in Zhejiang, local tourists account for 92%.

At the same time, Tujia B&B's data also shows that during the May Day period, the number of B&B bookings that provide camping-related services such as RVs, tents, camps and so on surged four times compared with last year.

Dewll Hu, vice president of Tujia B&B, introduced that at present, the main room types of camping B&B are tent and RV. Camping tents generally have an area of 10-30 square meters and can accommodate 2-4 people. Generally, there are only simple bedding and furniture in the tent, and the functions such as bathroom, kitchen and living room generally need to be realized in the public space of the camp. RV covers an area of 10-50 square meters. Conditions in the RV are better than those in the tent. Generally, there are bedding, sofas, toilets, simple toilets and so on. Some luxury RVs are also equipped with wireless networks, microwave ovens, air conditioners, televisions and refrigerators. It can separate different spaces such as bedroom, living room and bathroom, which is comparable to a small hotel suite.

Judging from the price displayed on the Tujia platform on April 22nd, the price of a tent room in Beijing Pinggu Jinhaihu tent camp 15 square meter is 1.454 yuan per night; Yanqing Haituo Mountain Valley RV Camp, 35 square meters RV B&B, 1799 yuan per night.

At present, many camping B&B houses on Tujia B&B platform during May Day have been sold out. For example, Beijing Jinhai Lake tent camp showed no room from April 30 to May 3, and Yanqing Haituo Shangou RV camp showed no room from April 29 to May 4.

Proofreading: Ding Xiao