Different in He Xiaopeng

Writing | Produced by Chen Hao and Huang Chi | Automobile Production

"Explore with Love" was the theme of the Love Night held by Xpeng Motors and NBA on December 3th.

Among the guests on the stage, there is Chen Dengxing who quit his job because he loves basketball and spent several years working hard. There is uncle Zhang Yuzhong, who runs on the court with young people and is over 7 years old; There is Owen who comes from the depths of the mountains, imitating the shooting posture of NBA stars thousands of miles away; And You Wu, who promoted streetball in China ...

Behind everyone, the story that they insisted on because of their love made the impossible possible. And every cheer at the scene is not only dedicated to these lovers, but also to Tucki.

Not long ago, He Xiaopeng, chairman and CEO of Xpeng Motors, said in an interview: "When I really planned to devote myself to building a car, I actually went to Lei Jun several times. He felt that building a car was a very bitter thing and didn't expect me to build a car."

this kind of suffering may be particularly real in 221, but it is also a process that cannot be made possible and then become a reality.

Huang Ronghai, a college classmate in He Xiaopeng and an entrepreneurial partner during UC, described He Xiaopeng as "a fire in his heart".

Perhaps it was this fire that made Xpeng Motors win a staged victory at the end of 221, which was not easy.

He Xiaopeng didn't disclose what he talked with Li Bin at the Hong Kong Disneyland seaside in the early morning in the summer of 219, but he described it as his tragic moment in that place where dreams and happiness were made.

But after that moment, Tucki walked faster and faster in the next two years. In October, 221, Tucki rolled off the production line for the 1,th vehicle, while in November, Tucki delivered 15,613 vehicles in a single month, with a cumulative delivery of 82,155 vehicles from January to November, leading the new power brands.

at the end of December, looking back on the past year, under the general trend that the market penetration rate of new energy vehicles exceeded 2% and the east wind, Tucki completed the listing and delivery of G3i and P5, the appearance of G9, the release of 124 Science and Technology Day and brand rejuvenation.

when He Xiaopeng sets its sights on the global market and its future travel, it is also the beginning of Tucki's full-fledged journey to the sea of stars. And behind the achievements and excitement, how can He Xiaopeng and his Xpeng Motors move towards a farther future?

221, a new "Tucki"

"What is the brand of Tucki today? We did an online survey the other day, which was very interesting. Most people mentioned brand names. I've thought about it many times. Should I change my name? But my current thoughts have been very clear since the beginning of last year. We will not change our names. "

this is a passage from He Xiaopeng's speech on brand rejuvenation day in Tucki in November.

Now, when He Xiaopeng is asked this question again, he said, "When you put your heart and soul into something, you will find that a name is a sense of responsibility, so my expectation now is to make this name go global."

this is a kind of self-confidence that carries the ideal.

He Xiaopeng thinks that the biggest difference between himself and the founders of other new power brands is that he is a product manager with a technical background.

perhaps because of this, He Xiaopeng has always believed that smart cars will change cars and people's travel. And he also sees the farther future. He believes that human society is now in the early stage of the fourth industrial revolution. Intellectual creation, AI, globalization and Industry 4. will definitely change everyone, everyone's life and everyone's travel.

Tucki, which has been exploring the field of smart cars for seven years, should begin to explore the further future and embrace the new era.

this is the core of brand rejuvenation in Tucki.

So, on the 124 Science and Technology Day, Tucki released the super-energy-replenishing, 8V high-voltage SiC platform, 48kW high-voltage super-filling pile and self-developed energy storage charging technology, the core behind which is to build a more suitable travel infrastructure in the future; Including the city NGP, a re-evolved man-machine intelligent assisted driving is infinitely close to the future before the future travel changes; Flying cars are planned to be mass-produced in 224, which is Tucki's exploration of diversified travel; The launch of intelligent robots will open the era of active mobile Internet.

Tucki flying car

In fact, from the Pengyi door of P7 to the sleeping space in P5, Tucki has already revealed traces not only in the car itself.

By 221, if it weren't for the supply chain challenge of the automobile industry, Tucki's sales volume would even be much higher than the current figure, and Tucki can already focus on more romantic things.

Similarly, in October this year, Tucki P7 went public in Norway, and Tucki set up 123 offices in five European countries, which started the exploration of globalization. He Xiaopeng said: "We should start to think that our market will be global in the future, not just China, so if you think about globalization earlier at the beginning, what you can do in the future will be completely different."

Today, faced with these goals and plans of Tucki, there may still be many voices of doubt, just as many people told He Xiaopeng seven years ago that no one in China's past automobile market could do well in new energy vehicles, smart cars and automatic assisted driving.

But the fire in He Xiaopeng's heart made him choose to persist and explore.

The progress of mankind has always been a difficult process to turn romance and dreams into reality. He Xiaopeng said: "When we saw that the Wright brothers could fly into the air in such a simple environment, I wanted to realize that all of us could fly into the sky in our generation."

You can say that in 221, Tucki ran to the first place in the sales volume of new forces, but in 221, for Tucki, it will carry more than just sales volume.

The core competitiveness in the future is technology

The barrel theory that everyone is familiar with. Internet companies can succeed if one or two boards are very long, and others can even be absent. But in the automobile industry, to be a combination of software and hardware, there can be no particularly short board. "The most difficult thing for us to build a car today is to find a long board of differences on the basis of taking care of balance." He Xiaopeng said.

this is the difficulty of making products and shaping brands.

Engineers can be romantic, but an enterprise can't just be romantic.

In He Xiaopeng's view, to make a good product, technology and design need to be well integrated, but to make a good product, scale and profit are also very important.

Today's Tucki can't give consideration to these four corners, but He Xiaopeng said, "At this stage, we will pay more attention to technology, design and scale, and it will take us three to four years to solve the problem of gross profit."

this is the difficulty of doing business.

but He Xiaopeng knows very well that the last source of profit is technology. When customers think that your products have both powerful functions and sufficient value, when technology is highly integrated and changes are promoted, Tucki's profits will naturally come.

actually, this also answers another question of the industry. With more and more players entering the new energy vehicle market, when multinational car companies such as Volkswagen and Toyota begin to seriously build electric vehicles, and after the products of technology companies such as Huawei, Xiaomi and Baidu are launched one after another, how can we build our own new moat with the strength of new cars represented by Wei Xiaoli being 1.?

in He Xiaopeng's view, Tucki's core competitiveness is to choose a road that can be globalized, and the route of science and technology and intelligence is the easiest to copy to the global market.

In this process, intelligence, technology, software and data are all based on hardware, and the comprehensive ability of software and hardware combination is He Xiaopeng's greatest confidence in the future.

In the field of intelligent assisted driving, Tucki is the first enterprise in China to hold full-stack self-research strength, and XPILOT3.5 has achieved the first mass production of vehicles equipped with laser radar. On the 124 Science and Technology Day, a demonstration video that started from Guangzhou Four Seasons Hotel and sailed all the way to Xpeng Motors Zhaoqing Park through the intelligent assisted driving system made the outside world see the end of an intelligent assisted driving.

Today, the mileage of NGP on Xpeng Motors Expressway has exceeded 11.98 million kilometers, and the cumulative memory parking routes in parking lots have exceeded 2,. In 222, Tucki will also take the lead in opening the city NGP function on some urban roads in the industry, and together with the high-speed NGP, it will greatly expand the application space of intelligent assisted driving.

NGP City Intelligent Navigation Assisted Driving

Whether it is a flying car or an intelligent robot horse, it has also shaped the technical image of Tucki to the outside world, and constantly strengthened the scientific and technological label.

He Xiaopeng has positioned her brand as "smart+handsome", so in addition to constantly strengthening the smart label, Tucki is also realizing * * * love with young people.

This year, Tucki became an official marketing partner with NBA China. On December 3th, Xpeng Motors's Love of Exploration Night was broadcast live on the whole network. Street ball king You Wu, dunk emperor Chen Dengxing, uncle Zhang Yuzhong, a monk who hooked the hand of the sleeping Buddha Kunlun, and Liangshan Black Hawk Irvine competed with Tucki owners. Tucki hopes to achieve spiritual harmony with car owners who love life and like challenges as explorers.

Write at the end

Actually, building a car has always been a long-term thing.

it took He Xiaopeng seven years to bring Xpeng Motors to its present height, but the China market sells 2 million passenger cars a year, and Tucki only takes a small share.

people describe the intelligent and automatic mobile travel experience in the future, but the mass production of L3-class autonomous driving has just legally landed in Germany.

In an interview on the 124 Science and Technology Day, when He Xiaopeng was asked about the characteristics of programmers, he said, "Honest, hard-working, will make money and won't spend money. Of course, this is a joke."

but what He Xiaopeng didn't say was the fire in his heart.

He firmly believes in something, that technology and intelligence can definitely promote the change of travel, that China's innovation can definitely lead the next era, that future travel will change more than today's imagination, and that Tucki is an explorer and practitioner in the technological change.

and building a car really needs a little idealism and romance.