Ctrip's tourism consumption trend report shows that the parent-child travel destination in Hubei is "dark horse"

The "dark horse" of parent-child travel market in Hubei Province

According to the report, due to the epidemic, the frequency of parent-child family outings in China dropped from 2.7 times in 20 19 to 2.4 times in 2020, but compared with other theme outings, the quality of parent-child family outings improved more obviously.

Among the parent-child tourists in 2020, the post-90s parents are gradually becoming the leading role, accounting for 32%, and the post-80s parents account for 4 1%. Compared with their parents in the past, they are more willing to take their babies out and let themselves go. In the choice of parent-child destinations, cities with rich natural and cultural resources and large-scale theme parks are more favored by parents. Shanghai, Chengdu, Chongqing, Beijing, Guangzhou, Sanya, Hangzhou, Haikou, Nanjing and Shenzhen were among the TOP 10, and the popularity of well-known parent-child travel destinations continued unabated.

Ctrip helps to build a "love travel platform" and promote the recovery of tourism in Hubei. Influenced by the "0 yuan Tickets" policy, in 2020, the trend of "Hubei people visiting Hubei" is obvious, with Wuhan, Xiaogan, Xiantao, Yichang, Ezhou, Jingzhou, Huanggang, Jingmen, Xianning and Suizhou becoming the fastest growing cities in Zhou Bianyou.

Xiantao, Wuhan, Yichang, Jingmen, Jingzhou, Aba, Bijie, Yibin, Zhoushan and Jiangmen are the fastest-growing Zhou Bianyou 10 destinations in 2020. Among them, Hubei Province still plays the role of a dark horse, accounting for half of the list.

Parent-child groups favor quality hotels.

With the travel of Chinese people, the trend of "boutique" and "theme" is becoming more and more obvious, and quality hotels have become an important part of parent-child travel.

In the list of the most popular hotels for parents and children in 2020, Guangzhou Chimelong Panda Hotel, Sanya Haitang Bay Renheng Crowne Plaza Resort, Sanya Atlantis, Shanghai Disneyland Hotel, Zhuhai Chimelong Penguin Hotel, Shanghai Sheshan World Trade Intercontinental Hotel (World Trade Deep Pit Hotel), Zhuhai Chimelong Hengqin Bay Hotel, Shanghai Haichang Ocean Park Resort Hotel, Dinosaur Club Hotel (the official store of Changzhou Chinese Dinosaur Park) and Wuzhen wucun Hotel were successfully selected.

On the other hand, affected by the return of outbound travel, the quality upgrade trend of parent-child travel market is obvious this year. In the proportion of parent-child hotels, 4-star and 5-star hotels account for 45%, and Ms. Zhao from Shanghai has become the strongest king of the year, spending as much as 382,567 yuan on a single customized tour order.

According to industry insiders, behind the current hot parent-child travel market is the change of parents' concept of "taking a baby out". For this generation of young parents, parent-child travel is no longer "taking children out to travel", but "letting children know the world through travel". It is an important way of entertainment and education, and also a bridge between parents and children.

Create a brand-new content platform "Planet"

While Ctrip released the report, it also launched Chimelong Planet in conjunction with Chimelong Resort Hotel. The so-called planet refers to the official account opened by merchants in Ctrip community.

With the online trend of parent-child travel users' decision-making and the diversified demand for content, it is almost one of the previous preparations to go to Ctrip community to check the raiders and read travel notes. In addition, business brands also hope to establish direct and smooth interaction channels with users, so Ctrip Planet came into being. Chimelong Planet is the first official planet number for Ctrip to aggregate brand products, contents and activities.

At present, Ctrip has nearly 654.38 billion young users and generates 40,000 pieces of tourism content every day. In the future, Planet can effectively aggregate content information related to commercial brands, and at the same time, it can also publish official pictures/short videos and topic interactions. In order to accurately reach potential customers.