Traditional Culture Encyclopedia - Hotel accommodation - Why is Seven Days a sub-brand of Platinum?

Why is Seven Days a sub-brand of Platinum?

Seven Days belongs to Platinum's sub-brand because Platinum Group was formally established on July 17, 2065438, and at the same time, it completed the privatization acquisition of the famous domestic hotel chain brand-7 Days Hotel Chain.

Platinum Group was founded by Zheng Nanyan, the founder of the famous hotel chain "7 Days Hotel Chain", He Boquan, a famous angel investor, Carlyle Investment, Sequoia Capital and Win-Win Investment, which are world-renowned investment funds. On July 20 17 13, Platinum Group was formally established and launched a number of hotel brands with unique value propositions: Portofino Hotel &; Resort), Lavande Hotels, James Joyce Coffetel and ZMAX Fashion Hotel.