New hotel operation management scheme.

Hotel management: The next century will be called "knowledge economy", "network technology" and "green environmental protection". As a sunrise industry in 2 1 century, hotel industry will face new challenges and unprecedented development opportunities. Who can conform to the trend of the times, grasp the new market demand and carry out management innovation in time, and who will be the winner in the market competition? Many people engaged in hotel operation and management are conceiving new trends, new ideas and new strategies for hotel development in the future. Looking forward to the 2 1 century, the author thinks that the future hotel management will present the following development trends.

Group development and brand management.

With the globalization of economic operation and the transnational influence of market and resources, the world hotel groups are adjusting and merging every year, and the alliance and merger of the hotel industry leads to the birth of larger hotel groups. For example, British Bath Company merged International Holiday Inn Group and Intercontinental Hotels Group successively to become a larger and more competitive British Bath Hotels Group (Bass Hotels &; Resort)

Remember to save costs and maximize efficiency. The business philosophy is to do more repeat business.

With the intensification of market competition and the need of survival and development, the science and art of planning have been gradually applied to modern hotel industry. For example, the systematic planning to create new hotels, the planning to open new hotels, the planning to create star-rated hotels, and the planning to reverse the situation of poorly managed old hotels; Or, in the daily operation process, make use of resources to create hotel management hotspots, attract popularity and increase income, such as business planning, marketing planning, food festival planning, Christmas planning and so on.