Brand naming method of 20 18 products

Brand naming is an important part of modern enterprise marketing strategy, and 88% of enterprises eventually quit the market because of careless brand naming. No matter how well your product brand is designed or how cheap it is, if the brand name is not enough, the brand charm will be halved. Famous brand is a university problem. You can describe how good a brand is in a paragraph, or you can condense the essence of a brand in a very creative sentence. However, there are some subtle personality characteristics and mysteries in the brand name in just a few words.

The naming of commodity brands seems simple, but it actually contains a lot of knowledge. If you want to have a memorable and popular name, you still need to master some methods Let's introduce some methods of naming commodity brands.

1, implicit nomenclature

Opening your heart and speaking freely is a kind of masculine beauty, and it is a kind of implicit beauty. Implicit names can make customers chew endlessly and have endless aftertaste. It is said that there is a hotel famous for its wine. The secret is to achieve six necessities in the brewing process: the millet must be neat, the tiller must be solid, the Zhan must be clean, the pottery must be good, the temperature must be good, and the spring must be fragrant. Therefore, it is called "six habitats". The old Beijing name "Liubiju" was later adopted.

2. Symbolic nomenclature

Named after beautiful things, it vaguely contains the expectations of the namers for their own careers, which has obvious symbolic significance.

3. Elegant naming method

In order to cater to the literati, the names of some businessmen sound like the study of literati. Use words like "house", "residence", "porch" and "yuan". Such as Tianxiangzhai restaurant and Liuweizhai farmhouse restaurant.

Step 4 brag about naming methods

Boasting naming is a kind of practice and means to boast about the brand quality of goods and the good quality and low price of goods; It is also to cheer yourself up, enhance self-confidence, attract customers and give people a sense of trust. For example, "cheap square" means that the price is lower than others; "Permanence" means that the goods are durable; "Eat fast" is the expression of beauty; "Tianxia Xiang" is a prominent position, which means that "this thing should only be found in the sky, and it is rare to smell on earth"; "Lean" means that the production technology of goods is high.

5, cater to the naming method

Whether it is a company or a commodity, it should be customer-oriented, and use auspicious words that the public likes in the name of the company or commodity to cater to the customer's pursuit of happiness and harmony and attract business.

For example, Juxian Building, Juxian Mountain Villa, Juxian Pavilion, Fengshun Building, Dafugui and so on. Very popular with customers. They think that when they get there, they will make themselves "prosperous", so customers are crowded and business is booming. For example, welcoming guests, welcoming guests and joint promotion also add elegant colors to such a name.

The naming of successful brands can stimulate the direct imagination of the public to the greatest extent and leave a deep impression on people in a short moment. The process of consumers' understanding of commodities is a process of stimulation and reflection according to the mode of production. As a physical form, commodities can stimulate and react to consumers' senses.