How to attract customers by opening a wine franchise store?

The red wine market is booming, and more and more people are investing in red wine. The competition is fierce. If you want to increase the turnover of red wine, you must master the common sales routines to attract more customers. What exactly should I do? ?

1.？ contrast effect

Contrast effect refers to the consumer psychology of buying low-priced goods first by displaying and selling goods with distinct price differences. When we display, we can put the high price and the main payment together, so that consumers feel that it is really cost-effective, and they will feel a loss if they don't buy it, thus promoting consumption.

2.？ Commodity combination effect

It is equivalent to group buying, which is more affordable. For example, an ordinary single bottle of table wine has two prices, 108 and 98. However, if you quit the product mix and make a profit appropriately, 168 yuan can buy two bottles. Consumers generally choose the latter, because the latter is more cost-effective, which stimulates customers' consumption impulse and increases sales.

3.？ Pricing skills

This skill is very common in life. For example, 198 and 200 yuan give consumers different feelings. Although there is only a difference of two yuan, consumers will think that 198 is more acceptable than 200. This is a classic pricing strategy.

4.？ Environmental hypnosis

A comfortable environment will make people relax physically and mentally, reduce their vigilance and promote consumption more easily. For example, in the decoration style of Red Hotel, we should pay attention to elegant, comfortable and high-end styles, add comfortable words, play soothing and relaxing music, make consumers stay in the store longer, and use the environment to render consumer sentiment, thus affecting consumer behavior and decision-making.