How to do hotel sales?

Hotel sales generally belong to the marketing department or public relations sales department in the hotel, and its main job is to promote hotel sales through hotel promotion. Its significance is not much different from hotel marketing. \ x0d \ x0d \ First, pay attention to quality and know yourself. The life of a hotel lies in quality, including hardware and software. When salespeople work hard to bring customers to the hotel, customers leave because of poor hotel facilities and services. It can be said that the resulting loss of customers is very terrible for a hotel. It is a pity to leave a customer, but the damage to the hotel image is extensive. Therefore, before any marketing promotion, we must first improve the quality of the hotel itself. For various reasons, the hardware can't cover everything, but the service must be standardized, even more humanized and personalized. Only by doing this can we be qualified to do so-called promotion. \ x0d \ x0d \ Second, the quality of humanistic promotion (customer maintenance) determines whether a hotel can have a group of loyal customers and ensure a high customer return rate. Old customers are the cornerstone of the hotel's survival, and the customer return rate is also an important yardstick to measure a hotel's marketing. When developing new customers, it is often said to be hype, but when customers really come to the hotel, they often ignore the internal marketing of the hotel. What guests feel in the hotel is contempt, which eventually leads to more guests but less people who can really stay. Therefore, the hotel marketing department should cooperate with all departments of the hotel to establish a customer maintenance system, and provide perfect services for every guest who comes to the hotel through the leading guidance of the marketing department and the serious cooperation of all departments. And develop more potential customers through the word-of-mouth effect of customers, which also needs to develop a complete customer maintenance system. \x0d\ Thirdly, we should make special marketing and special promotion according to the actual situation of the hotel. Each hotel has its own characteristics, with good geographical location, good service facilities and distinctive services, which requires marketers to clearly locate the characteristics of the hotel through the analysis of the market examination room. \x0d\\x0d\ Fourthly, advertising sales are very important for the promotion of the latest hotel activities. Because of the different solar terms and festivals, hotels have to do different promotional activities at different times, which requires the support of advertisements. For small and medium-sized hotels, the advertising fee is too high to bear, and advertisements should be published according to the characteristics of advertisements. For example, hotels offer room discounts, which are aimed at specific audiences. In this case, we choose the lobby banner promotion, online quotation and fax to inform our old customers. This will not only save money, but also let the guests in need get information. If the hotel carries out catering activities, it must choose newspaper advertisements with large circulation because of the wide catering audience, so the use of advertisements must be based on the audience of advertisements. Another point is that since we want to advertise, we must ensure that the content of advertising is not comparable to that of the same industry. \x0d\\x0d\ V. Network promotion is network marketing. It has broad prospects, and online promotion is an important part of hotel marketing. Sixth, public relations promotion is an important means to develop new hotel customers. How to do a good job in public relations promotion, be a man before doing things, of course, this requires the strong support of the hotel, such as entertaining customers and business expenses, because public relations promotion is a person-to-person promotion, and interpersonal relationship is the key to success. Hotels often only ask marketing staff to run more, and the responsibility of public relations staff is to keep in touch with customers, listen to their opinions and deepen their feelings with customers. Marketers are not required to go to customers and always talk about business, but should be concerned about whether the relationship between marketers and customers is harmonious. You may not see the benefits for a short time, but as long as you stick to it, there will be good results.