Event design planning plan

5 activity design and planning plans

An activity plan refers to a written plan for an event, specific action implementation details, steps, etc. So how to formulate a scientific event plan? Now I will bring you an event design and planning plan. I hope you like it! Event Design and Planning Plan 1

1. Purpose of the event

Increase sales performance and establish an audience brand trusted by consumers.

2. Activity time

From __month__ to __month__ (every Friday from 6 pm to 9 pm).

3. Event location

__ hotel.

4. Activities objects

Passing crowds (the scope can be expanded).

5. Event leaders and main participants

1. Stores in each region.

2. Planning Department: Responsible for design and planning.

6. Overview of activity content

Anyone who patronizes the Lottery Shop can participate in the "Spin the Wheel Lottery to Win Big Gifts" event. Those who participate in the lottery will have the opportunity to win the WeChat lottery. Vouchers and gifts from the store. (While stocks last) Activity rules:

Anyone who visits the WeChat lottery store within the designated time can participate in the lucky wheel lottery promotion. (Limited quantity, while supplies last) The activity process is as follows:

1. Turn the wheel once to get a lucky draw, and spend once to get a lucky draw opportunity (and so on).

2. Those who win the prizes in the lottery will cash them out immediately.

3. Vouchers can be used immediately on site and will not be distributed for later use.

7. Activity Carousel Project

1. Thank you for your participation.

2. One free digital pack (50 pieces).

3. Free data cables (30 pieces).

4. 15 yuan voucher to buy wired headphones.

5. Thank you for your patronage.

6. Buy one and get one free when purchasing Bluetooth headsets.

7. 20 yuan voucher to purchase memory card.

8. Buy a mobile power supply and get a pair of wired headphones for free.

9. 30 yuan voucher to buy mobile power supply.

10. Thank you for participating.

8. Prize Redemption Instructions

1. You must scan and follow the "__" official QR code to enter the big carousel activity area for activities.

2. After the lottery winner wins, the staff must check and redeem the prize on the spot.

9. Arrangement of event personnel

Each store shall make its own arrangements.

10. Preparation for the event

1. Lottery materials must be produced before the event, relevant promotional materials must be designed and promoted on the WeChat platform.

2. The store staff should mobilize and communicate well before the event, and enthusiastically inform consumers when they are making purchases that there is a "spinning wheel lottery to win big gifts" to participate in the lucky wheel event.

3. After the consumer wins the lottery, the staff must register the gift vouchers, etc., and feed back relevant data to the company, such as the number of participants, traffic volume, customer feedback, etc.

Event design and planning plan 2

1. Event time:

May 8th

2. Event location:

Wuyi Mountain

3. Number of participants:

All members of the business department

4. Purpose of the activity:

To create a healthy environment A positive working environment improves the spiritual and cultural taste of employees, deepens mutual understanding, cultivates mutual love and affection among members, and strengthens the cohesion of the community team.

5. Activity Process

1. All members should prepare their belongings and gather in front of the office building at 8:00 in the morning.

2. After counting the people, the president will convey the precautions and the purpose of the activity. After the completion, the president will divide into several groups. Each group is assigned 1-2 cadres, one team leader and one correspondent.

3. Start setting off and the team marches. The team must march in an orderly manner and not be too noisy. Cadres and team leaders should pay attention to the conditions of the team members and determine appropriate rest times.

4. It is recommended to take a rest for ten minutes when reaching the foot of the mountain.

5. Mountain climbing. During the mountain climbing process, it is recommended that each team move separately, and each team evaluates the climbing speed. The fastest group has the priority to write their name on the community flag, and the slowest group has to perform a punitive performance. There are exciting parts in the process, so do your best to take photos. There must be a certain order and pay attention to safety.

6. Rest. It is recommended to start activities after resting for half an hour.

7. There is no fixed time for carrying out recreational activities. If the mountain climbing takes too long, the time can be compressed, and if it is short, the time can be increased. This activity is carried out in the community. Alternative activities (which ones will be decided on site)

(1) Pick up songs. Divide into several teams, led by cadres, the president sings a line, and each team sings according to the last word in it. There must be competition between the teams. The difficulty can be lowered at the beginning. The song sung must contain the words in the previous line. The last word in can be homophonic.

(2) Play songs. Each team should compare their morale and cheer each other up.

(3) Idiom Solitaire.

(4) It is similar to the game of drumming and passing flowers. Choose one person to cover his eyes and pass the flowers at the same time. After the counting stops, the person with the flower in his hand must perform a show.

(5) Give a few idioms to make up a story.

(6) Small debate. Nominate ten people and divide into two teams to debate a certain issue in the club.

(7) For a small dance party, find a flat open space, and those who can dance can participate, but those who are not can also learn.

(8) Super imitation show. Volunteer to participate and imitate a certain star singing or performing.

8. Lunch. Plan to take fifty minutes.

9. Free activities. In principle, individual activities are not allowed. Several people can work together or play games, or members can get to know each other, talk, read, or do other things.

10. Members’ comments. Gather together again and each person will express their feelings and gains from this event in Xi'anjia in one sentence.

11. Everyone takes photos.

12. The community should organize the descent of the mountain in an orderly manner and pay attention to safety.

13. Back to school. (It is planned to take one hour to gather at the square on Building B)

14. The president will summarize the activity, announce that the members will write an article about their feelings about the activity, and then announce the end of the activity.

6. Activity arrangement:

1. Group action. You can continue the training team or use each department as a team, with the team leader making arrangements. In the team, boys can also help girls to achieve the effect of "men and women can climb mountains together without getting tired".

2. The team must act in unison when marching and climbing. The team must be neat and orderly, and the team leader must take responsibility.

3. It is recommended to prepare an extra club flag, which can be used for members’ signatures when climbing to the top of the mountain, and stored in the club as a witness of the event. It is also a permanent memory in the hearts of each member

7. Precautions

1. All members must obey leadership, abide by activity disciplines, and put safety first. For the sake of safety, no member is allowed to leave the team without authorization. If there is anything special, report it to the cadres. Act alone, with at least three or more people.

2. In order to cope with various emergencies, each member must bring various emergency medicines in case of accidents, or have a dedicated student in charge

3. Each member must pay attention to team spirit , take the initiative to care and help surrounding students.

4. Each member must bring lunch, drinking water, tablecloths, etc. Remember to protect the environment, collect garbage after lunch and before going down the mountain, handle it uniformly, and do not throw it away.

5. The weather is crisp and dry in autumn, so no fires are allowed.

6. Cadres or team leaders maintain order and discipline in each group.

8. Activity Statement

1. This activity is voluntarily participated by club members.

2. Participants are allowed to have leave seekers, but leave seekers must obey the arrangements of their superiors.

3. Personal responsibility for accidental injuries caused by disobedience to management.

9. Prepare items

1. Fitting clothing (school uniform), shoes

2. Medicines. Such as band-aids, cotton wool, etc.

3. Camera, whistle.

4. Prepare appropriate amounts of water and food for each person.

5. Session period (two students are responsible).

Event design planning plan 3

1. Promotional theme: Happy Dragon Boat Festival, gather benefits

2. Promotional purpose: increase sales and increase brand awareness.

3. Promotion time: June 9th - June 11th

4. Promotion target: residents in __ community

Activity preparation: Before the activity, a thorough investigation of the community should be conducted to see what kind of people the community has (officials, bosses, ordinary office workers) to formulate activity policies. The positioning of the product should be determined based on your early adjustment results or directly compromised, following the policy of setting three price levels.

5. Promotion content:

(1) Price promotion: __ mattress worth 2,999 yuan during the event, anyone who purchases more than 5,000 yuan in the store can get a discount of 55 yuan Purchased.

(2) Package promotion: According to your products, develop a series of packages. During the event, it should not only make people feel the benefits, but also make people impressed by your products

(2) Entertainment promotion: If conditions permit, you can invite cultural troupes to perform programs (mainly to increase the attendance of the event and exaggerate the atmosphere of the event) or hosts to interact with the current audience and drive promotion in an interactive way.

(3) Zongzi-making competition

Game rules: 3 people/group; time limit is 5 minutes, the one with the most zongzi wins;

Winner’s Prize All the rice dumplings are included; and an insulated kettle (sweeping machine, porcelain knife set is acceptable) or other prizes will be given to the other participants. Each participant will receive a keychain (frosted cup, small mirror or other items).

Note: The prizes must be marked with your own LOGO and advertisements, so that even after this publicity and promotion event is over, those who have participated will always be impressed, and they will definitely come back if they need to spend money next time. Thinking of you.

Props required: table, speakers, materials for making rice dumplings (glutinous rice, beans, peanuts, meat, bamboo leaves)

Publicity channels and methods:

a , Store's own marketing team channel promotion: mainly distribution of single pages, advertising tissues, advertising fans, etc.

b. Store's own channel promotion: store advertising, outdoor advertising, own public *** platform,

c. Publicity on community advertising columns and dissemination on community platforms;

d. Promotion of other alliance merchants;

Preparation of advertising materials:

Single pages, advertising tissues, advertising fans, X display racks, community rack inkjet printing (can be rented or ordered online, online ordering is about 300 yuan), event balloons, community elevator advertising.

Event Design Plan 4

1. Event Background

During the Spring Festival, people are busy saying goodbye to the old year and welcoming the new year, visiting relatives and friends, and they don’t have time to eat or play. On the fifteenth day of the first lunar month, we eat glutinous rice balls, guess lantern riddles, and watch lanterns. Some are eating and some are playing, so the Lantern Festival is the most flavorful time of the year. "On Lantern Festival last year, the lights in the flower market were as bright as day; on the willow branches in the moonlight, people made appointments after dusk." During the Lantern Festival, unmarried men and women can also find a partner for themselves by admiring the flower lanterns, so the Lantern Festival is especially popular among young people. Romantic holiday.

Based on the above reasons, this Lantern Festival promotion will use "rice dumplings, lantern riddles" as the background to highlight the word "noisy", and use various novel and interesting promotional activities to consolidate existing customers, tap and cultivate new consumer groups, and enhance the The popularity and reputation of the supermarket have set off the first holiday sales climax after the Spring Festival.

2. Purpose of the event

Create a traditional festival atmosphere through Lantern Festival promotional activities, and make full use of the lively, festive and romantic festival atmosphere to stimulate and induce customer consumption, so as to drive popularity and increase Purpose of sale.

3. Event Time

February 6 (the tenth day of the first lunar month) - February 12 (the sixteenth day of the first lunar month)

4. Event Theme: Boiling Lantern Festival, warm the heart and gather benefits

5. Activity content

Activity 1: Lantern Festival "ball" reunion, good gift "ball" taken away

In order to highlight the Lantern Festival The word "noisy" is used to enhance the festival atmosphere. During the Lantern Festival activities, the large-scale entertainment promotion game "Find the Difference and Keep Giving Good Gifts" is specially launched for customers.

Activity details:

The supermarket planning department needs to make "ten" different versions of the "ball" pictures in advance, and the "○" can be wiped with an eraser, and the management staff will be on hand at any time. The pictures are modified and hidden so that customers can find them quickly. In the first picture, there is a hidden "○", in the second picture, there are two hidden "○"s, and so on, and in the tenth picture, there are ten hidden "○"s. ○". The more balls a customer shoots within the specified time, the more generous the prize will be.

Participation rules:

During the event period from February 6th to February 12th, customers who purchase more than 118 yuan in a single ticket can take the shopping receipt to the supermarket exit event area to participate In this activity, customers can choose how many balls to find. Each person can only find one place per ticket. The more balls found at the same time, the richer the prize will be. Success and so on, the prize will increase accordingly. Which stage is found and which stage is claimed. of prizes. In order to promote popularity, this activity can be found by multiple people at the same time, but only one prize will be awarded. Find 1 ball: reward a pencil;

Find 2 balls: reward a pen;

Find 3 balls: reward a pencil case;

Find 4 balls: reward a box of paper;

Find 5 balls: reward a bottle of Coke;

Find 6 balls: reward a bag of glutinous rice balls;

Found 7 balls: rewarded with two bags of glutinous rice balls;

Found 8 balls: rewarded with a bucket of laundry detergent;

Found 9 balls: rewarded with a bucket of soybean oil;

Found 10 balls: a reward shopping card and a 50 yuan shopping coupon.

Promotional ideas:

Choose giveaways to win customers.

How do we choose gifts during holidays?

Activity 2: Lantern Festival Tesco, fun guessing lantern riddles

In order to reflect the interactivity with customers and cater to the characteristics of the festival, special Launch a lantern riddle guessing activity on the Lantern Festival:

During the Lantern Festival on February 11, supermarkets hang palace lanterns at the checkout line and lantern riddles below the palace lanterns. Customers can guess on the side after paying. For the lantern riddle activity, customers can check their answers with the manager on duty. As long as they correctly guess the riddle on the lantern, they can get a lantern or a bag of glutinous rice balls.

Activity 3: A joint exhibition of delicious glutinous rice balls for the Lantern Festival

In order to increase the special sales of holiday goods, a special sale area for holiday goods has been opened in the supermarket:

Open a glutinous rice dumpling food counter, including various brands of glutinous rice dumplings: such as Longfeng Tangyuan series, Missing Tangyuan series, Sanquanling series, etc. The flavors include Babao Nut, Black Sesame, Sesame Peanut, Rose Bean Paste, Five Kernel, Peanut Sesame, Sugar-free, etc.

On-site sales atmosphere: First, the promoters wear headsets to increase the frequency of sales; second, the tasting link is added to increase customer tasting and drinking services.

Promotional activities: Some brands launch promotions where customers who purchase designated flavors during the event will receive another flavor as a gift.

Activity 4: Lantern Festival Snack Street

In order to reflect the food and drink tasting promotion and increase the stickiness with customers, a Lantern Festival Snack Street activity was set up outside the supermarket. Open 6-10 stalls, including glutinous rice balls, candied haws, fried sausages, mutton skewers, tenderloin, etc., which are made on site; customers who spend 120 yuan or more in the supermarket during the event will receive a snack coupon worth 10 yuan, and customers who spend 240 yuan or more will receive a 20 yuan snack coupon. A maximum of two coupons can be given away (coupon period is from February 6th to February 11th), while supplies last.

Activity 5: Boiling Lantern Festival, redeem empty bags for purchase

During the event from February 6th to February 12th, customers who collect all 3 types of Sure Love Tangyuan will have empty bags. You can bring the empty bag to the duty manager of the supermarket to get a bag of 320g Sure Love Tangyuan as a gift; collect 6 empty bags of 6 flavors and get 2 bags of 320g Sure Love Rice Balls as a gift; collect 8 empty bags of 8 flavors as a gift and get 320g Sure Love as a gift Three bags of glutinous rice balls.

Activity 6: Lantern Festival blessing, buy one, get one free

In order to ensure timely sales of glutinous rice balls at the end of the festival, the last day of the Lantern Festival event is February 11, 8 pm: After 00, during the event on February 11, customers who purchase Lantern Festival will get one for free (this product), with a maximum of 20 for each flavor.

This promotional information will be announced at the supermarket entrance and various product counters at 6:00 pm on February 11. Each store is not allowed to release the information in advance to avoid customers waiting for opportunities to buy.

6. Event publicity and exhibition layout:

Publicity and promotion:

1. Produce DM posters, 10,000 copies for each store, 5,000 copies for folders, professional delivery company 5,000 copies will be delivered to the door;

2. The rolling subtitles on the taxi backup LED display will be played daily for 3 days and will be released 2 days before the event;

3. The "We Love the Boss" column, the city's favorite evening radio program, inserts promotional information ads for 20 seconds; it is broadcast once before, during and after the program;

4. One-third of the city's evening newspapers and daily newspapers Page, one issue each, one day before the event;

5. Member text messages, one in the morning and one in the evening, the content is mainly promotional information for members;

6. Local TV stations The Spring Festival program will broadcast 15 seconds of promotional image information at 8:00 in the evening.

Environmental layout:

1. Supermarket plaza:

1) Print 200 small flags and place them around the parking lot;

2) Photos are posted at the main entrance of the supermarket, and the content is the theme of the event and promotional information of each shopping mall.

2. Inside the supermarket:

1) Make a Lantern Festival arch at the entrance of the supermarket, made of double-sided cold plate;

2) Each owner of the supermarket Red lanterns (palace lantern style) are hung in the passage and hung in pairs;

3) The Lantern Festival freezers in the fresh food mall are packaged (glutinous rice balls with smiling faces), and the themed KT board hanging flags are hung on the top;

4) Hang the Lantern Festival-themed hanging flags in the main aisle of the supermarket (between non-food and food);

5) Replace the Lantern Festival-themed hoardings at the head of each main aisle with the Lantern Festival-themed hoardings. Each store must make them uniformly, and the elements consistent.

3. Make a public notice board with photos of various brands’ Lantern Festival special offers at the supermarket entrance.

7. Event execution and collaboration:

1. Planning Department: Responsible for writing and finalizing the copy of the entire event; as well as publicity, exhibition construction, and advertising and promotion;

2. Operations Department: Responsible for the supervision and inspection of the entire event execution and the evaluation and assessment after the event;

3. Purchasing Department: Responsible for the formulation of event product promotion policies and event product stacking Placement and other work;

4. Customer Service Department: Responsible for customer service consultation and event explanation and publicity during the event;

5. Loss Prevention Department: Responsible for preventing loss and theft of goods during the event etc.;

6. Property Department: Responsible for vehicle dispatching and security in the parking lot.

8. Activity budget expenses:

1. The cost of presentation is about 15,000 yuan;

2. The promotion fee is about 5,000 yuan;

3. Other expenses are about 10,000 yuan;

The total of the above expenses is about 30,000 yuan.

Event Design Planning Plan 5

1. Event Background

1. The first store in __ City - __ store is about to open, and it is expected to be _ Five hotel chains will open in __ by the end of _ year.

2. How to maximize the cognitive impact of the "pan-themed experiential hotel" and transform the "potential energy" created by the brand into the market driving force for market promotion in x city, which is the key to the opening of new stores in x city core problem to be solved.

2. Purpose and significance of the event

1. Officially announced its entry into the x city market, attracting the attention of peers, target consumers and media friends in the x city market;

2. Let target customers in the x city market and potential users of competitors further fully understand the unique services provided and create a strong desire for experience.

3. Further strengthen interaction and communication with the media in x city to create a good public opinion environment for sales and promotion in the regional market;

4. With the help of opening opportunities, establish The positive relationship with relevant government departments and partners in the x city market will pave the way for subsequent market operations and promotion.

5. Let people in x city understand, know and have a perceptual understanding of it.

3. Activity theme

1. Activity theme:

__, new travel companion - __ opening ceremony.

2. The tone of the event:

Warm, cheerful, generous, sharing and rigorous.

4. Activity Process

The entire activity process is divided into three parts: preparation, on-site control and later follow-up.

(1) Preparatory work:

(1) Work plan formulation:

1) The entire activity process and plan were formulated in __ It will be completed on x day and will be submitted to the store manager for review.

2) After the activity plan is approved, the relevant person in charge of the activity will be determined and the responsibility will be assigned to the person.

(2) Venue determined: __ hotel gate.

(3) Gift preparation: Choose VIP free stay experience card or other special gifts. (Responsible)

(4) Preparation of the facilitator: Arrange the facilitator to guide the participants into the venue.

(__ is responsible)

(5) Invitation and determination of personnel:

Communicate with the invited relevant personnel in advance one week before the event;

Before the event Within three days, relevant invitation letters will be sent to the relevant persons invited;

(2) On-site control: including venue layout and activity process and control

(1) Venue layout (responsible for ): Including off-site layout and on-site layout:

A: Off-site layout:

1) Place colorful flags with logos on the roadsides on both sides of the hotel gate;

2) Place 2 airborne balloons on both sides of the hotel door, and hang banners under the balloons, the content of which is to be determined;

3) Hang a banner on the upper edge of the hotel door, with the content: The opening of the hotel store Celebration;

4) Hang banners congratulating the units on the wall of the main hotel building;

5) Place flower baskets congratulating the units on both sides of the hotel entrance;

6 ) Add 20 banners on the surrounding main roads to promote the opening;

7) Hang 2-4 red lanterns on the hotel door (to increase the joy and enhance the atmosphere);

8) Hotel A 7Mx4M stage is built on the right side of the door (stage layout: a color board with the hotel logo and event theme as the background board, with a microphone, a podium, a set of speakers, etc. on the stage);

9) A balloon arch is set up at the entrance of the hotel, and a banner is set up on the arch with the theme of the event.

10) Six balloons will be released from the roof, with banners hanging under the balloons, the content of which is to be determined.

11) A red carpet is laid out in the guest area.

B: Indoor layout:

1) Hotel passageways must have eye-catching guidance signs.

2) The sign-in area is set up at the entrance of the lobby, and sign-in supplies are placed on the sign-in table: sign-in cards, sign-in books, sign-in pens, table flowers, etc.

3) Place flowers and ashtrays on the coffee tables in the reception area and rest area.

4) Hang promotional items in the hotel’s elevator.

5) If the baby arrives early, you can make a cardboard model based on its appearance and place it in the lobby as a route sign.

(2) Activity process and control:

1) Date: x month x day, 20__.

2) Location: In front of Hotel No. x. (If it rains, the location will be moved to the lobby)

3) Activity process:

A: At 7:00, the preparation team members and etiquette company personnel will arrive at the scene to check the power supply and adjust the sound. Equipment, stage layout, final inspection of all preparations.

B: 8:00 Staff from each department are in their respective positions and performing their duties, and festive and cheerful music is played in a loop in the background.

C: 8:20 Celebration staff, hostesses, and reception staff are preparing at designated locations.

D: At 8:30, the hostess will go on stage for the final rehearsal and become familiar with the reception route, reception method and location.

E: At 9:30, the hotel leaders welcome the guests. The etiquette lady cooperates with the sign-in, wears corsage, distributes corporate promotional materials, and guides the guests to the lounge to rest.

F: 10:18 After the host takes his place, he introduces the leaders and guest list present, and then announces the start of the ceremony.

G: 10:20-10:35 The resident manager announced the official opening of the new store and gave a welcome speech.

H: 10:35-10:50 Speech by the company leader.

I: 10:50-11:00 Guests from government departments deliver speeches.

J: 11:00-11:05 Oath-taking ceremony for all hotel staff, showing strong team spirit.

(See Appendix 5 for the content)

K: 11:05-11:20 Company leaders and important guests unveiled the plaque and cut the ribbon

L: At 11:20 the host announced the successful conclusion of the ceremony.

M: 11:20-11:50 Company leaders accept media interviews.

N: 11:50-13:30 Thank you lunch.

O: Distribute souvenirs to the participants after the meeting (__ is responsible).

Note: A rehearsal should be conducted the day before the event, depending on the actual situation.

(2) Others:

1) The parking location of the guests’ vehicles on the day will be guided by the person responsible for parking.

2) __ is responsible for lunch that day.

3) The hostess of the day is __.

4) __ is responsible for the security work on that day.

(3) Later follow-up work

1) Transportation of remaining materials; (__ is responsible)

2) Arrangement of video tapes of on-site activities. (__responsible)