In February, Toyota became the biggest winner of the sales of the top three Japanese companies, and both Honda and Nissan fell by more than 80% year-on-year.

I believe you have heard about the car sales in February. According to the information of the Association, the sales volume of narrow passenger cars in China decreased by 78.7% in February this year. "Under the cover of the nest, Ann has laid eggs", and February is a "hell start" for most car brands. However, judging from the overall sales volume of 20 19, the development trend of the top three Japanese companies in China is basically good. So what about the sales performance of the top three Japanese companies in February this year? Can it still overwhelm everything?

To this end, Xiao Zhi collected the sales data of the top three Japanese companies in February this year. According to the official information released by the top three Japanese companies, we can find that:

① Toyota brand is relatively strong, with the smallest year-on-year decline, and its sales in February are close to the sum of Nissan and Honda's sales;

② The sales volume of Nissan brand decreased by more than 80%, but slightly less than that of Honda brand, mainly due to the distribution of its factories;

③ The sales volume of Honda brand suffered heavy losses, mainly because three factories of Dongfeng Honda were located in Hubei, which was greatly affected;

Next, Xiao Zhi will interpret the detailed sales of the top three Japanese companies and analyze the market performance of their key products.

Although Toyota officials did not disclose the detailed sales proportion of GAC Toyota and FAW Toyota in February, according to the information channels such as the Association, the sales performance of GAC Toyota in February this year was significantly better than that of FAW Toyota. In 20 19, the annual sales volume of GAC Toyota was 56,000 less than that of FAW Toyota. Xiao Zhi analyzed that the reason for this result is related to the distribution of the main sales models of the two joint ventures and the changes in terminal prices.

Take GAC Toyota Ralink and FAW Toyota Corolla as examples. These two heavy models have been listed one after another last year. Judging from the influence of the model, Corolla's popularity has an absolute advantage, while Ralink is slightly lacking, and its sales performance will be significantly better than Ralink for a long time. However, judging from the current terminal discount, the terminal discount in Lei Ling will be slightly higher than that in Corolla, which can reach 65,438+0,000 yuan in some areas, while that in Corolla is only about 6,000 yuan.

In addition, if you take the Guangzhou Automobile Toyota Lei Ling 185T with the guide price of 129800 yuan? CVT Deluxe Edition and FAW Toyota Corolla 1.2T Guide Price 127800 Yuan? S-CVT？ GL-i Elite Edition carries out configuration comparison, and it can be found that the tire size in Lei Ling has been upgraded to 205/55? R 16, there are also more configurations such as keyless entry, rear seat ratio down, LED far and near light, etc., while Corolla has two more speakers, LED front fog lights and rearview mirror heating. In contrast, Lei Ling 185T? The configuration of CVT Deluxe Edition will make people feel more practical, and the discounted price will be slightly lower than Corolla's 1.2T Elite Edition. According to the sales data in February, the sales volume of Lei Ling surpassed that of Corolla, and the competition between the two cars will be more intense in the later period.

In the field of mid-to high-end cars, although FAW Toyota Asian Dragon is superior to Guangqi Toyota Camry in size and space, from the price point of view, the price of Asian Dragon is generally 6.5438+0-20 thousand yuan higher than that of Camry with the same configuration, and the long-term lack of production capacity of Asian Dragon has also affected the sales performance of Asian Dragon to some extent. However, the good news is that at present, the 2.0L Asian Dragon in many places has received thousands of dollars in cash, and the price/performance ratio has improved, which should narrow the sales gap with Camry in the later period.

However, on February 28th this year, GAC Toyota Willanda was officially listed, which made up for the long-standing market gap of GAC Toyota in the field of compact SUV. It is foreseeable that in the later period, Guangzhou Automobile Toyota Willanda should grab some customers of FAW Toyota RAV4 Housing Finance. Therefore, it is not impossible for GAC Toyota to surpass FAW Toyota in 2020. At the same time, the further implementation of the "two-car strategy" will also contribute to the sales growth of Toyota brand in China.

When calculating the sales volume in February, Nissan formally merged two joint ventures, Dongfeng Nissan and Dongfeng Qichen, with a total of 65,438+02,704 vehicles. According to the proportion of sales in 20 19, Dongfeng Nissan's sales accounted for more than 90%. In Dongfeng Nissan, Sylphy's sales can be said to occupy "half of the country". According to the information of the Association, Nissan Sylphy sold 5,668 vehicles in February this year, which is definitely the main sales force of Dongfeng Nissan. Moreover, at present, Nissan Sylphy is in the state of top sales of old and new models. The previous generation of Sylphy was named Sylphy Classic. As for the sales ratio of new and old models, the official did not disclose it. At present, the terminal discount of the new generation Nissan Sylphy is within 65,438+0,000 yuan, and Xiao Zhi thinks there should be room for further exploration.

It is worth mentioning that Dongfeng Nissan has factories in Guangzhou, Xiangyang, Zhengzhou and Dalian, and some Qi Jun, Teana and Loulan models are produced in Xiangyang, Hubei. Affected by the epidemic, the production capacity of Dongfeng Nissan's Xiangyang factory in Hubei Province was severely limited, which also hindered the supply of Qi Jun and Teana, so this was also a major reason why Qi Jun fell out of the TOP 15 SUV sales list in February this year. Judging from the current situation, it is expected that Qi Jun's sales in March will also be affected. As for Nissan hackers who are also compact SUVs, their current production area is mainly in Dalian, and the impact will be relatively small.

As for the Scorpio model, it has also been affected by production. In addition, the product strength of the seventh generation Teana is slightly insufficient compared with Accord and Camry, which leads to its tepid in the terminal market. Xiao Zhi believes that Teana has always been a comfortable family car image in many people's minds, but the 2.0T model launched by the seventh generation Teana mainly focuses on sports attributes, which may not be in line with its positioning. In addition, the new generation of Sylphy and Teana are highly similar in appearance and interior, which will also limit Teana's sales performance to some extent.

In February this year, the total sales volume of Honda brand was 1 1288, including 7,485 Guangqi Honda and 3,803 Dongfeng Honda. Dongfeng Honda's three factories are all in Hubei, which directly led to the sluggish sales of its Civic, CR-V, XR-V and other popular models. For example, Civic and CR-V both fell out of the top sales list of cars/SUVs 15. However, it is reported that the factory of Dongfeng Honda has partially resumed work in March 1 1, hoping to alleviate the current production and sales pressure of Dongfeng Honda.

Guangqi Honda is relatively much better. In February, Accord sold 2,337 cars, which entered the TOP 15 car sales list. In addition, Dongfeng Honda INSPIRE, the sister model of Guangqi Honda Accord, has not performed well in the crash test of China Insurance Research Institute recently. Xiao Zhi predicted that the Accord's later sales volume may maintain a greater advantage than INSPIRE. If you buy Guangqi Honda Accord, Xiao Zhi recommends that you choose the 260TURBO Elite Edition with a guide price of189,800 yuan or the 260TURBO Deluxe Edition with a guide price of199,800 yuan.

Regarding Guangqi Honda Hao Ying, Xiao Zhi thinks it is necessary to analyze a wave for everyone. As we all know, Guangqi Honda Hao Ying is the sister model of Dongfeng Honda CR-V, and the production place of CR-V is in Hubei, which will definitely be greatly affected in the near future. Moreover, Xiao Zhi learned that the spot of CR-V is running out at present, and the discount has shrunk. It is estimated that many potential users of CR-V will switch to Hao Ying, and it should be difficult for Hao Ying to have a preferential margin of more than 654.38+100000 yuan in the short term. If you are an intended customer in Hao Ying, you need to buy a car in the near future, and there are existing cars in the local area, it may be a wise choice to place an order as soon as possible.

The above is Xiao Zhi's interpretation and analysis of the sales volume of the top three Japanese companies in February. It can be seen that among the top three Japanese companies, Toyota is the biggest winner, and with the listing of Guangzhou Automobile Toyota Willanda, the market share of Toyota brand is expected to further increase. However, the production capacity of Nissan Qi Jun and Teana has been affected, and the brand sales are too dependent on Sylphy models, so the price reduction of the new generation Sylphy as soon as possible may be the most effective way to increase sales. Honda, Dongfeng Honda's sales in recent months should continue to be affected, and only Guangqi Honda can recover more sales losses. What do you think of the February sales of the top three Japanese companies?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.