Traditional Culture Encyclopedia - Hotel accommodation - Did Atour go public successfully?
Did Atour go public successfully?
July 20 13, the first Atour Hotel was unveiled in Xi 'an. In the following nine years, Atour started a dream trip in the mid-range hotel industry in China with the multi-brand strategy. Today, Atour has six major accommodation brands: A.T.HOUSE, Atour S Hotel, ZHotel, Atour Hotel, Atour X Hotel and Lighthouse.
On June/KOOC-0/65438+/KOOC-0/October/KOOC-0/day, 2022, Atour successfully went public in the United States, becoming "the first share of China's new accommodation economy". The successful listing of Atour has also brought new choices to the hotel industry in China and even the entire business community, and enhanced market confidence.
Introduction of Atour Hotel
Atour Hotel is a hotel brand under Shanghai Atour Business Management (Group) Co., Ltd. Atour Group adheres to the product concept of "humanity, warmth and fun" and relies on the accommodation (hotel, apartment) industry to create a new middle-class quality life entrance from operating rooms to operating space to operating people.
With the continuous expansion of the territory of Atour Hotel, Atour's position in the domestic hotel industry has been further improved. According to the Report on the Development and Investment of Chain Hotels in China 20 18 released by China Hotel Association, Atour ranked first in the top brand list of chain hotels in China 10 in 20 18, relying on the absolute advantages of the number of stores and rooms.
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