What should we pay attention to when introducing the written materials of products?

mainly write about your achievements and experiences, as well as your social experiences, etc. (also have some music)!

-----------. Welcome leaders to visit and guide. Let me give a brief report on the basic situation of our hotel.

since its opening in 27, the hotel has adhered to self-management, learned from the management methods and experiences of advanced hotels at home and abroad, and strived to explore new ideas for building a first-class enterprise, thus cultivating and training a high-quality management team and staff. Its scale has developed into the current human resources department, sales department, catering department, housekeeping department, finance department, personnel department, front office department, recreation department, banquet department, purchasing department, engineering department, security department and other departments.

in order to strengthen management, we recruited a group of cadres with management experience in four-star and five-star hotels to enrich our middle and senior management. At the same time, we have visited several star-rated hotels, learned from our experience, further strengthened the refinement of working procedures and operating procedures, and encouraged sales, and conducted quality inspection supervision. We conducted regular and irregular inspections on all departments and regions twice a week in full accordance with the four-star standard. In view of the problems found in the customer service of all departments during the inspection, the quality inspection team urged all departments to rectify and review the rectification situation, which achieved good results and effectively urged all departments to improve and improve their service quality and management level.

the hotel's hardware facilities are strictly built according to the four-star standard from the inside out. According to the star standard and the hotel's current situation, the hotel has implemented the daily inspection system for the manager on duty to consolidate the good situation and continuously improve the overall service level, so that every middle-level cadre can exercise his functions and powers, further improve the management level and ability, and make the quality management of the hotel pass through the middle-level cadres layer by layer. On the basis of job skills training, language intensive training and code of conduct training, the hotel has continuously strengthened its smile service, carried out various activities such as "Smile Ambassador" evaluation activities, etiquette and courtesy month activities, service skill competition and so on, and issued a "guest opinion inquiry form"; Play the role of assistant manager notebook in the lobby. It has laid a solid foundation for striving for four-star and reaching the service standard of four-star hotels.

people-oriented, improving the quality of all staff, is the focus of our software construction. All along, the hotel has invested xx million yuan to vigorously carry out various trainings. On the basis of doing a good job in training and education for all staff, it has gradually formed a multi-level training and education system that combines internal and external training, on-the-job training, quality training and academic education. Rome was not built in a day. Improving the quality of employees is by no means a day's work. The hotel always adheres to the people-oriented principle, adopts its own training, employs foreign professionals to teach and sends them to other places for counterpart training to improve the overall service level of employees, such as inviting chefs to the hotel for on-the-spot training and organizing chefs to participate in professional operation training courses for Chinese cooks; Organize key employees of each position to study in xx Hotel in three batches to enhance their star awareness and service awareness; The hotel signed a four-star training contract with the Municipal Tourism Bureau, inviting experts and scholars to give lectures in the hotel, which not only taught theoretical knowledge, but also taught practical skills, conducted comprehensive training for employees, and comprehensively improved their service awareness and level.

the basic condition for improving the hotel's work efficiency and service quality is to continuously improve the professional quality of employees. Therefore, on the one hand, we pay close attention to the study of employees' cultural knowledge and improve their cultural level, on the other hand, we pay close attention to the training of business technology and improve their business operation skills. Through training, employees can achieve:

(1) enthusiasm, initiative, patience, thoughtfulness, meticulousness and conscientious, and we must establish a respectful and friendly attitude towards our guests.

(2) in terms of service quality, reduce and put an end to the dissatisfaction with the service of waiters due to their lack of quality and skills.

(3) Everyone should start from the details, especially in appearance, appearance, manners, manners, words and deeds, and dress neatly and neatly, emphasizing the further improvement of personal temperament.

(4) Mastering service procedures skillfully makes customers feel an atmosphere of hotel industry and a formal management mode.

(5) Self-check your own work after it is completed according to the standard, and establish employees' sense of responsibility and ownership.

(6) create the team spirit of the staff.

(7) realize standardized service and high-quality service, thus improving the social reputation of the hotel.

in practice, we have gradually gained a new understanding of modern marketing, and the hotel's operating status has been steadily rising. Through continuous efforts, we have put forward creating demand and innovative marketing.

the realization of creating demand is mainly carried out through innovative marketing. With the development of modern science, the improvement of consumption level, the change of hotel market environment and the intensification of competition, the factors of product-based marketing are constantly derived and combined. Creative marketing has become the internal driving force for hotels to adapt to derivative combinations and seek survival and development. The so-called innovative marketing is a creative activity in which hotel enterprises act on their business activities with new behaviors that are qualitatively superior to the existing ones in order to receive the predetermined goals. Innovation mainly refers to product innovation, market innovation, technological innovation, service innovation and management innovation, which involve the main aspects and processes of hotel production, operation and management activities. The linkage effect of these five innovations forms a huge overall potential, which is a powerful driving force for hotel enterprises to reduce and avoid risks and seek smooth development.

in order to declare a four-star hotel, the hotel has set up a leading group for applying for a star with the participation of hotel leaders and managers of various departments, and established the principle of "promoting management by applying for a star, stepping up the ladder, and promoting management by management; Taking the process of applying for a star as a process of learning and improving "as the working principle, we organized all employees to study and implement national standards, find out existing problems, formulate rectification measures in combination with the hotel renovation and expansion project and implement them one by one, hire experts to systematically train all employees, improve service awareness and service level, improve the construction of software and hardware facilities, and comprehensively revise various rules and regulations of the hotel. After more than a year of hard work, the hotel management has now stepped onto a new level.

At present, the hotel has established a sound service and management system. In the future work, we will make unremitting efforts to make the hotel service quality to a higher level. Our characteristic is to proceed from reality, guide practice through theory, make hotel management scientific and modern, and at the same time, we are constantly optimizing our market.

the evaluation application process is a process of further learning and improvement for our hotel, and applying for a star is a great opportunity and an important growth stage in the development of the hotel. Up to now, the hotel has a comprehensive construction of hardware and software facilities. We firmly believe that through the unremitting efforts and continuous learning of our hotel and all its staff, the management level of our hotel will surely make great progress and development in the future development.

Our strategic policy is:

First of all, win the hearts of customers. This is the basic point of the hotel's new service quality concept. It requires customers to have no worries when consuming service products, mainly including no unsafe concerns in implementation, no financial risks, and not letting customers feel sleepy and enjoy during and after the service. Shenxing's work focuses on the process. Advocate all hotel staff to take Shenxing as the driving force, cheer up their spirits, concentrate their efforts, find out the weak links in strict accordance with national standards, implement rectification measures, truly promote the all-round development of hotel work to a higher level with Shenxing work, and strive to build a first-class corporate brand.

secondly, we should pursue defect-free. The so-called defect-free is not necessarily zero, but the ultimate goal is zero, so as to make efforts to achieve the current goal, and in the process of achieving the goal, the goal has been further revised to make the service quality perfect.

Third, the trinity quality improvement. This is the basic content of the new service concept of the hotel. This idea is to confirm that strengthening service quality runs through the whole process of hotel marketing. There are three types of service quality assurance: one is preventive, such as long-term demand information survey, competitor and customer evaluation, etc. The second is monitoring, such as product quality inspection and service arrangement; Third, it is compensatory, such as redesigning products and hotel image. The traditional practice emphasizes compensatory service, while the new concept advocates that preventive, monitoring and compensatory services go hand in hand, thus forming a virtuous circle of service quality assurance system.

service quality is the responsibility of all staff in our hotel. The new concept holds that service permeates the whole process of hotel production and operation, and it is necessary to make the hotel full of hotel culture that satisfies customers and realize standardized and large-scale service quality management.

the above is a brief report on the situation of our hotel, and we will be waiting for your supervision and review at any time. Finally, thank you for your guidance in your busy schedule. We will continue to strengthen service awareness, improve service quality and improve service level, and live up to the high hopes that leaders have placed on us!