Traditional Culture Encyclopedia - Hotel accommodation - How can I sell drinks in a restaurant?
How can I sell drinks in a restaurant?
First of all, you should know the products you sell.
Is it a famous brand drink? If so, let's start with the brand. For example, what kind of beverage customers are young people? Or a lady? Or an alcoholic.
Then, is your drink a functional drink or a regular drink? If it is a functional drink (such as Wang Laoji, Pulse, etc. ), you need to know what functions the functional drinks are aimed at and implement the marketing plan.
If it is an ordinary beverage, we should start with the taste, characteristics, packaging and preferential policies of the beverage.
The most important thing is your marketing skills. After fully understanding who the customer base of your product is, lock in your goals and use your language flexibly.
Within the scope of your preferential rights, you can give your guests the feeling of "taking advantage" appropriately. This scheme is very useful for impulsive consumers. Many guests are not rational consumers.
That's about it. If you have any questions or specific examples of failed promotion, you can ask me directly. I will try my best to give you satisfactory and appropriate advice.
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