Of course, the above is just a basic framework for our brand planning. In the actual implementation process, we still need to make adjustments according to the company's own situation, so we will not

Of course, the above is just a basic framework for our brand planning. In the actual implementation process, we still need to make adjustments according to the company's own situation, so we will not elaborate on this part here. In general, brand planning is a long-term process and a process of continuous improvement. Only through continuous optimization and improvement can the entire solution better adapt to the company's own circumstances. 6. Carry out promotion planning. In this link, the planning company will combine the actual situation of the brand and propose corresponding promotion plans, which mainly include online and offline methods, such as online promotion on the brand's official website, Douyin, Kuaishou and other platforms. Brand promotion also includes offline promotion methods, such as sponsorship activities, offline store displays, etc. In addition, the planning company will also propose some targeted publicity plans based on the actual situation of your company. For example, publicity and promotion for new media channels; publicity and promotion for some traditional media; publicity and promotion for some high-traffic platforms, etc. 7. Formulate a budget. The so-called budget plan is to make a detailed budget for each planning activity based on the funds required for the overall brand planning project, and to provide a detailed explanation of each budget part. The budget plan will generally include the following seven aspects: 1. Activity project content and costs. Such as event planning, design, publicity, etc. 2. Personnel costs. For example, event executives, external personnel, etc. 3. Media expenses. For example, advertising production, media placement, etc. 4. Material costs. For example, event site layout, event posters, etc. 5. Venue costs. Such as hotel reservations, event venue reservations, etc. 6. Other expenses, such as some costs incurred during the event planning process, such as labor costs, etc. 7. Taxes and other charges, such as stamp duty, corporate income tax, etc. The above is basically what a complete brand planning plan should contain. However, it is very difficult to complete a complete brand planning plan because it not only requires you to have a deep understanding of the market, but also You need to have enough experience and be sensitive and sharp enough to the market. Therefore, it is recommended that everyone consider multiple aspects and dimensions before doing brand planning, and then formulate the optimal plan based on the actual situation. -END--Include all network planning PPTs every day.