Traditional Culture Encyclopedia - Hotel accommodation - Has Yalexuan Hotel in Zhengzhou been renamed?

Has Yalexuan Hotel in Zhengzhou been renamed?

Changed its name.

1. Brand adjustment and strategic transformation: The hotel hopes to carry out brand adjustment and strategic transformation through renaming. Due to market demand or competition, hotels decided to reposition and rename themselves in order to adapt to the changes of consumers and pursue better market performance.

2. Acquisition, merger or brand cooperation: The hotel has experienced changes in acquisition, merger or brand cooperation business. Renaming is to unify the brand, integrate resources, and enhance brand influence and market competitiveness. The new name is more in line with the brand strategy and development direction of the partner or owner.