China Tourism Standardization Construction Contents of Tourism Standardization Construction

1. Contents of tourism standardization construction

1987 China's first national standard, The Classification and Evaluation of Foreign Hotels' Stars, also marks the beginning of China's tourism standardization construction.

2. Standardization of tourist attractions

5A scenic spot evaluation?

The national AAAAA-level scenic spot is a set of standardized quality rating system, and it is a 4A-level scenic spot assessed by the National Quality Rating Committee of the National Tourism Administration and jointly assessed by the people of China and the state. It is the highest evaluation standard of national tourist attractions (spots).

Compared with the standard 4A-level scenic spots, it pays more attention to humanization and details, better reflects the overall psychological needs of tourists to the scenic spots, and highlights the nature of taking tourists as the center and people as the center.

Traffic aspect

In the new standard, flow is listed as the first factor. The traffic requirements of the 5A-level tourist area are quite high: the traffic facilities are perfect and the access is convenient.

There are first-class roads or high-grade waterways or direct routes; Or vehicles with tourist routes. According to the scoring rules of service quality and environmental quality, 5A-level tourist areas need to get 900-950 points out of 1 000, which is directly related to the distance from the direct airport and the traffic score: only within 30 kilometers can they get 10.

The main explanation of the guide

Tour guides or tour leaders in 5A-level tourist areas should have college degree or above, of which at least 30% have bachelor degree or above. Require documents, quantity and language to meet the needs of tourists. The standard rate of Putonghua 100%.

The words used by tour guides (explanations) should be scientific, accurate and literary. The tour guide service is targeted and emphasizes individuality. The requirements for tour guides or tour guides' educational level are far higher than the threshold of tour guides' educational level in middle schools in China.

Health aspect

There are special provisions for public toilets in tourist areas in the new standard, and the toilets that meet the 5A standard are formulated in detail from the aspects of aesthetics, hygiene and culture.

5A Public toilets in tourist areas require eye-catching and beautiful signs and landscape architecture.

The room is clean and cultural. Garbage bins should not only have reasonable layout and obvious signs, but also have beautiful and unique shapes, be in harmony with the environment and be arranged in different categories. It receives about 50 thousand overseas tourists every year. The new standard requires that 5A-level tourist areas receive more than 600,000 domestic and foreign tourists every year, including more than 50,000 overseas tourists. At the same time, the tourist satisfaction rate of the sample survey is very high.

3. The important role of tourism standardization construction

Red tourism is an important starting point for cultivating socialist core values and strengthening patriotism education, an important window for carrying forward the great national spirit and showing cultural self-confidence, and an important channel for inheriting red genes and promoting the revitalization and development of old revolutionary areas. In 20021year, China * * * Production Party celebrated its centenary. The characteristics of the times and the changes of tourists' needs have promoted the continuous enrichment and expansion of red tourism. Facing the new historical conditions and background of the times, to realize the sustainable development of red tourism, we must keep openness and creativity, keep pace with the times and innovate constantly.

For a long time, the tourism resources, scenic spots and scenic spots of red tourism destinations have been scattered in different management subjects such as tourism departments, cultural relics departments and civil affairs departments, which has caused the fragmentation management problem of the development of red tourism industry and restricted the construction of tourism destination system. Therefore, first of all, we should focus on coordinating red tourism resources, scenic spots and scenic spots. Reform the mechanism system, coordinate the operation system, clarify the management subject, clarify the rights and responsibilities, and lay the foundation for high-quality development.

Secondly, we should strengthen the standardization of red tourist destinations. Establish a red tourism interpretation system, standardize tourism service facilities, and standardize the red tourism discourse system, so that the scale of red tourism facilities and the theme of patriotism education complement each other and maintain the authenticity of revolutionary sites.

In addition, it is necessary to strengthen the integrated development of red tourism and combine red tourism with other tourism formats such as eco-tourism, sightseeing tourism, cultural tourism, rural tourism and sports tourism. Form a red theme line and products with multi-format integration, and expand the extension and connotation of the red tourism experience. It is necessary to innovate and create red tourism products, dig deep into the connotation of red culture, activate red tourism resources, strengthen the derivative development of red cultural creative products and red tourism commodities, and use big data, cloud computing, 5G, VR, AR and other technologies to let tourists know about red cultural relics across time, space, angle and dimension, and innovate red tourism display methods to let red cultural relics move into people's daily lives. For example, the Red Research Tourism of Eye Project developed in Pingtang County, Guizhou Province has broadened the popular science platform and enhanced the enthusiasm of young people to participate in red tourism. Transform scientific and technological innovation and scientific knowledge into red tourism products, open popular science bases, provide tourists with red tourism experience products and routes integrating sightseeing, science and education, leisure and entertainment, and enrich the forms of youth education.

4. How to write the content of tourism standardization construction?

First, the formula basis:

1. 1998 After the institutional reform, the main functions of the National Tourism Administration were determined in the three schemes of the State Council.

2. The scope of centralized management of tourism industry standards approved by the State Bureau of Quality and Technical Supervision 1993 (1993).

Second, the main role:

1. The tourism standard system table (hereinafter referred to as the system table) is the tourism industry standard scope under the centralized management of the State Bureau of Quality and Technical Supervision, which is the basic work for the development of tourism standardization.

2 system table in the State Bureau of quality and technical supervision for the record, as the basis for the development of tourism standards.

3. When coordinating with other departments, the system table will serve as an important basis for explaining the coordination of cross-management relations.

4. During the communication with the World Tourism Organization and the International Organization for Standardization, the system table is the most basic information to explain the development of tourism standardization in China.

1. According to the general division of standards, it can be divided into five categories: basic standards, facility standards, service standards, product standards and method standards.

2. According to the tourism elements, it can be divided into six categories: food, housing, transportation, travel, shopping and entertainment, and seven categories, namely comprehensive category and * * * *, have been added.

3. According to the above classification method, the table lists the published national standards and industry standards, the standards that have been approved and are being drafted, and the standards that are considering applying for project approval.

4. This form is open. After the framework is determined, it can be revised and supplemented in time as needed, and filed with the State Bureau of Quality and Technical Supervision in time.

5. What are the contents of tourism standardization construction?

The National Tourism Standardization Development Plan has updated the overall planning of tourism development, involving economic development, tourism development, social and economic development, people's health and welfare and so on. From the perspective of tourism, it is divided into the following main planning contents:

1. Tourist attractions, ancient buildings, world heritage sites, cultural sites, places where network celebrities punch cards, Taoist temples, temples, nuns, parks and wetlands, geological museum.

2. Travel agency planning. The number of travel agencies, the number of travel agency employees, the construction of travel agency integrity, and the level of travel agencies.

3. Tourism route planning. Construction of important tourist routes, roads leading to scenic spots and traffic relief during peak tourist hours.

4. Planning of tourism supporting facilities, venues and places.

5. Travel mobile APP and Internet tourism development planning. Travel booking software, travel food software, cinema online display, etc.

6. Plan the training, further study and professional skills upgrading of tourism professionals.

7. Tourism media communication planning. National, provincial and municipal tourism communication media, tourism communication content, tourism communication mode and tourism company

12. Tourism brand planning. For example, Dali, Yunnan, has four major tourism brands: wind, flowers, snow and moon. Kunming, an American tourism brand, is a spring city. American tourism brands in Xishuangbanna include tropical rain forest, elephant, peacock and shelter from the cold.

13. Travel ticketing planning. It can be divided into measures and methods to attract tourists from a certain area seasonally, such as air ticket discount, hotel discount and air ticket discount.

15. Tourism credit construction planning. No compulsory consumption, no high-priced consumption, no detention of tourists, no transfer of tourists. Travel agency star rating, blacklist rating, scenic restaurant service civilization rating.

16. Tourism service planning. Evaluate civilized tourism service practitioners, civilized and law-abiding tour buses, civilized I tour routes, tourism service stars, hotel service levels, etc. Every year.

Second, the overall planning of tourism development is forward-looking.

1. Prospective market saturation. It can also be said that there are two five-year plans to consider the number of tourists in the scenic spot from five years to 10. The number of tourists determines the development of a city's tourism.

6. The significance of establishing tourism standardization

Since last year, Wanzhou has solidly promoted the construction of tourism infrastructure, and 68 tourist traffic signs have been built or rebuilt, including 16 new tourist traffic signs and 52 original tourist traffic signs have been maintained and rectified.

0 1

As the guidance of scenic spots and rural tourist attractions, traffic signs are indispensable and important projects in tourism standardization and the construction of tourism service facilities. They play a very important role in image building, publicity and promotion, attracting tourists, facilitating the masses and guiding navigation.

With the vigorous development of tourism in Wanzhou, the construction of tourist traffic signs has been paid attention to. Last year, the District Culture and Tourism Commission successively planned, designed, installed and replaced various tourist traffic signs such as highway exits, urban road intersections and main roads leading to scenic spots with high standards and high quality, basically achieving full coverage of all important scenic spots and scenic spots in the region.

02

On the way to Wanzhou Great Falls Tourist Area, the reporter saw that the tourist traffic signs with unified style and outstanding features clearly marked the names and guidelines of domestic tourist attractions and rural tourist attractions, indicated the names and directions of tourist attractions to passing vehicles, and provided tourists with humanized services and convenient experiences.

Now that I have these tourist signs, I'm not afraid to go wrong again! Ms. Peng, who is keen on rural tourism, told reporters after seeing these newly set tourist traffic signs that although she is from Wanzhou, rural roads now extend in all directions, and sometimes going to some farmhouses and tourist attractions in rural areas will inevitably go the wrong way. After adding tourist signs, on the way to rural tourism, it is not only convenient for tourists to visit, but also establishes a good local image.

03

According to the design requirements of the Code for Setting Tourist Traffic Signs in Chongqing (DB50/T537—20 13), combined with the distribution of A-level tourist attractions and rural tourist attractions in our region, corresponding tourist traffic signs were set up. The relevant person in charge of the District Cultural Tourism Committee said that with the gradual rise of go on road trip, the new tourist traffic signs greatly enriched and improved the original tourist traffic guidance system, which facilitated tourists' travel and further enhanced Wanzhou's American tourism image and urban taste.

This year, we will further improve the tourist traffic signs of the Three Gorges Pinghu Scenic Area, optimize the tourism supporting services in the whole region, and point out the direction for tourists visiting Wanzhou.

Source: Lv Wen Wanzhou

7. Tourism standardization construction includes

Informatization is the smooth flow of information. Standardization is the standard for publishing information content, and there should be uniform provisions, which is actually the embodiment of integrity. Individualization is different and consistent in the principle of good faith, but it can be changed in form. Tourism really needs to be regulated. Now, Yunnan, Beijing and Guangxi have become the hardest hit areas for tourism rights protection.

8. The construction content of standardization of tourist attractions

There is no so-called 5S scenic spot, you should refer to 5A scenic spot.

The national AAAAAAa scenic spot, that is, the 5A scenic spot, is a scenic spot for people. China people are divided into five grades, from high to low. They are AAAAA, AAAA and AA.

(1) luoning valley economic demonstration zone project will build western Henan 10 valley economic demonstration zones such as apple valley, spring valley, peony Yang Kang town and guanmiao shali valley;

(2) Newly-built Anwanji aluminum-titanium new material project with an annual output of 65,438+200,000 tons of high-end double-zero foil cast-rolled strip, with a total construction area of 5,000 square meters and cast-rolled production lines 10.

(3) Demonstration project of new materials and new manufacturing industry in Jiangxi;

(4) New Materials Project of Jin Meng Liming Institute of Chemistry;

(5) New or continuing projects such as research and development; The high-tech R&D and capacity expansion project of super-large fan blades of Shuangruifeng Power will accelerate the construction of 755 modern industrial system and promote the high-quality economic development of our city.

(6) Luoyang old industrial base intelligent information transformation and upgrading project, with a total construction area of 65,438+10,000 square meters, mainly including Yi Tuo, Luoyang and Chinalco Luotong intelligent and information upgrading;

(VII) The continuation project of Yibin Intelligent Agricultural Machinery Innovation Center mainly includes seven sub-projects, including agricultural equipment big data platform, Shennong No.1 chip and new energy-driven driverless tractor.

(8) Modern market circulation system projects, including the project of the old city in Los Angeles, the project of e-commerce industrial park in Luolong Zhonghao Haode, the commercial street in Li Yongfeng, Zheng Da, Luolong, the high-tech cold chain logistics park of agricultural products in Wanbang, and the project of import and export trade center.

(9) Modern open system projects include China Logistics Luoyang Material Trade Port, Guzhen Cultural Data Trade Port, Jiangxi cross-border electronic commerce Industrial Park project, etc.

(10) In the new city system project, Xijiang environmental improvement project and shantytown renovation project along the river are built, with a total construction area of 500,000 square meters, which are mainly used for the construction of resettlement houses and supporting facilities such as Tonglezhai and Qilihe; Development and reconstruction project of Yi Tuo shanty town and Nancun plot in Jiangxi old industrial base, with a total construction area of 440,000 square meters, mainly for residential, commercial and public facilities; The renovation project of Xigong old residential area will transform more than 400 old residential areas in the central city. Continued construction projects such as Yibin No.6 and No.7 resettlement communities and Erlitou Xiadu Ruins Park will also be accelerated.

(1 1) Among the modern infrastructure system projects, the newly-started projects such as Jiaozhi, Luoyi Railway, Xuanwumen Street, East Extension of Gucheng Expressway (Sanchuan Avenue to Guangwu Avenue), Shiyuan Avenue (Zhongzhou East Road to Shiyuan Square) and Kaiyuan Avenue across Xinyi Street have attracted much attention. K 1 construction project of Gongyi-Baimasi subway, Luoning-Luanchuan section of Mianchi-Xichuan expressway, Songxian pumped storage power station project, Yichuan-Qinyang section of Luoyang Sixth Group Expressway, S3 12 of Luoyang Yellow River tourist highway, etc. It's all listed.

(12) The newly-started Peony Garden Complex in Luoyang nanshan park, a cultural heritage innovation system project, will mainly plant all kinds of green trees, build roads, gardens and their supporting facilities, and build the Peony Garden Complex; The public service and infrastructure upgrading project of Luanchuan Global Tourism Demonstration Zone will mainly implement the standardization upgrading of scenic spots, and build public service facilities in scenic spots, rural leisure and holiday complexes, 100 boutique hotel clusters, supporting facilities for sports tourism, research travel and rural tourism public facilities.

(13) In terms of ecological civilization system engineering, construction of Luoyang Future Axis Water System and Garden Project, Cuiyunfeng Forest Park in the Old City, Luolong Hongshan Ecological Corridor Project of Yellow River Diversion to the West, and Luolong Yishui Garden Ecological Wetland Project will be started this year.

(14) Among the public service system projects, Henan Forestry Vocational College-New Campus Construction Project, Old City General Hospital Construction Project, Henan Police College Luoyang New Campus Construction Project, Luoyang International Convention and Exhibition Center, Luoyang Vocational and Technical College New Campus, Luoyang Pingle Orthopedic College Phase I Project, and the First Hospital of Heke University of Science and Technology Construction Project.