Traditional Culture Encyclopedia - Hotel accommodation - The restaurant business is very bad these days, and it feels particularly cold. I wonder if it has anything to do with installing the glass door (narrowing the financial door) the afternoon before yes
The restaurant business is very bad these days, and it feels particularly cold. I wonder if it has anything to do with installing the glass door (narrowing the financial door) the afternoon before yes
2. Analysis: The reasons for this problem are that there are not many related households, the positioning of dishes (features) is not in place, the service and dining environment are not good, the publicity of their own advantages is not good, and the publicity of store door decoration is not in place. Therefore, the hotel lacks tourists.
3. Solution: First do a good job in internal food positioning, service, dining environment, and then publicize it. These two points are very important and indispensable.
4. How to realize this solution:
(1), list the menu, leave the better ones after screening, and then list all the raw materials on the menu in categories. See how many samples there are and whether the refrigerator in the kitchen can be refrigerated. If there are too many, we need to modify the menu. The raw materials are all listed. After calculating the gross profit, we can price the menu. The contents and materials of the menu should be clear, and the cover design of the menu should give people a sense of freshness. Of course, kitchen management is also very important.
(2) The uniforms of service personnel are iconic and influential. The uniform of the service personnel should be consistent with the style of the restaurant. Unique uniforms can not only set off the atmosphere, but also promote sales. Many people think that whether you can keep your guests' legs depends on whether the food in the restaurant is delicious and attractive. However, the first thing that guests come into contact with after entering the hotel is the service of the hotel, not the atmosphere of the hotel. Whether we can keep the "legs" and "mouths" of the guests depends on whether the service of the restaurant can keep the "hearts" of the guests. Service personnel had better learn all kinds of marketing skills and their own work.
(3) The internal environment of the restaurant also affects the operation of the restaurant. Because everyone wants a warm and comfortable dining environment. Restaurant interior decoration should do the following:
The floor, walls, doors and windows of the restaurant should be designed to give people a warm and comfortable feeling.
The temperature of the restaurant should be suitable, and there is a very comfortable internal environment when dining. I feel warm and refreshed as soon as I enter the door.
Clean environment. This requires the dining room tables and chairs to be placed neatly, so that the legs of the table are in a line; The dining table, chair legs and plates on the dining table are rows horizontally and columns vertically; The walls, decorations, floors and desktops of the dining room should be clean and dust-free.
Publicity is the process of bringing restaurant products to the market, aiming at making customers know and believe that restaurant products are what they need, and prompting them to buy and consume.
Publicity is very important, and it is the most important. It takes a lot of effort to do it well, pay attention to it, step by step.
1, kitchen features: the kitchen can provide a special dish every day of the week. This dish should have its own characteristics, and customers know what it is. The price is 1 yuan per dish, and you can also make gifts on drinks and alcohol, and coordinate with the suppliers of a certain brand of ordinary beer to attract customers. For example, the original price of Tsingtao Brewery is 5 yuan, and we only buy 3 yuan or even 2 yuan. In order to attract or stimulate customers' consumption.
2, gifts: the hotel should have special small craft gifts, so that customers feel that eating in the hotel can not only enjoy the advanced atmosphere, but also get amazing gadgets. It can not only play a propaganda role, but also improve the quality of our hotel. In the distribution, gifts can be matched according to the consumption level, but special people need to be responsible.
A small birthday party is a highlight of this hotel. Everyone has a birthday, and they will be fully prepared to entertain relatives and friends on the birthday. In particular, we should do a good job in the production mode and publicity of small birthday banquets. We can send a birthday cake and a small gift to every customer who comes to our store for his birthday. This birthday cake and gift can be given according to the profit of the banquet, as long as that means it.
4. You can make some discount cards or discount cards for some old customers and important guests. It is better to have some customer meal records.
5, facade publicity should be prominent, so that people can know the advantages here at a glance and engage in activities. It is necessary to establish a harmonious relationship with the surrounding environment, make full use of all media and establish a good reputation.
Do a good job of after-sales service. We should keep abreast of customers' requirements and seize every opportunity to collect customers' feedback so as to improve in time. This is an understanding of the slow business of restaurants, and I hope it can give you some inspiration.
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