Traditional Culture Encyclopedia - Hotel accommodation - Budget for hotel public relations
Budget for hotel public relations
Hello, are you asking what the hotel’s public relations budget is? There are two basic methods of hotel public relations budget:
1. Long-term budget: Use the sales commission method, that is, draw a certain percentage based on the total sales in the past (or future) For corporate relations expenses.
2. Short-term budget: a budget for a certain public relations activity. Use the target operation method, that is, according to the public relations goals and public relations plans established in advance, the funds required to complete the public relations tasks will be listed in detail, and the competent department will be approved for implementation. The basic contents of the hotel's public relations budget generally include eight items, namely timely remuneration for labor services; consulting, training fees, administrative office fees, special information fees, special equipment fees, public relations advertising fees, actual activity fees and sponsorship fees .
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