Traditional Culture Encyclopedia - Hotel accommodation - How do hotels implement revenue management?

How do hotels implement revenue management?

Daily management of hotel revenue:

1, correctly accounting for operating income

The correctness of operating income accounting is directly related to the accuracy of profits. According to the financial system of tourism and catering service enterprises, hotels should use accrual basis to calculate operating income. In addition, the accounting should be based on the actual price, and the current sales discounts, sales returns and discounts should offset the current operating income.

2. Settle accounts in time and recover operating income as soon as possible.

There are three main ways to obtain hotel business income: advance payment, cash income and income after settlement. Different charging methods should adopt different management methods:

For guests who receive the deposit in advance, the deposit will not be refunded if they spend it later; When using cash collection, we should strictly manage the cashier points, make records and pay the accounts in time; It is necessary to strengthen the management of after-the-fact settlement, handle the settlement in time, and set up special personnel to collect the money with too long settlement period to reduce the financial pressure.

3. Broaden channels and expand sales sources.

In order to increase business income, hotels should constantly create characteristic services and provide multi-project services with strong service awareness under the guidance of open management ideas.

4, conscientiously implement the provisions of the contract.

All the services booked by the hotel should be carefully implemented to ensure that the guests provide corresponding services when they arrive, so as to establish credibility and increase sales opportunities.

Extended data:

According to the hotel's management policy, internal organization, reception object, scale and equipment conditions, different hotels often adopt different accounting methods for operating income, which can be roughly summarized as the following operating income accounting systems:

1, accounts receivable system

A/R system is a collection system that the hotel pays for reliable guests first. The hotel does not accept guests' advance deposit. The daily rent, meals, telephone charges and laundry charges payable by guests during their stay in the hotel are recorded as accounts receivable, and the operating income is carried forward to the cashier in the front office every day.

When the guest checks out, all fees are charged at one time to offset the accounts receivable, which is a one-time check-out method implemented by the hotel. Generally, hotels that receive overseas guests should follow the common practice of foreign hotels, adopt accounts receivable system and implement one-time checkout.

2. Advance payment system

Advance payment system is a kind of payment system implemented by the hotel for some guests with bad credit or little understanding. When a guest checks in, the hotel lobby will receive a sum of money in advance according to the number of days the guest plans to stay, and keep an account of the advance deposit in the accounting preparation.

As for the daily expenses payable by guests after staying in the hotel, like the receivable system, they are still listed as accounts receivable and carried forward to the cashier in the front office every day. When the guest checks out, the hotel cashier will charge the deposit in advance to offset the receivables, and refund more and make up less.

3. Paid-in system

The paid-in system is a collection system based on the actual cash received from guests as the basis of personal account of operating income. The difference between the first two payment systems is that:

Both the receivable system and the advance system mean that the hotel only takes the daily fee paid by the guests as the operating income of the day, regardless of whether it receives cash or not; The paid-in system is different, even if the guest's consumption behavior has occurred in the hotel, but the hotel has not received cash, the account will not be used as operating income.

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