Traditional Culture Encyclopedia - Hotel accommodation - Characteristics and Basic Introduction of Hotel Management Specialty in Switzerland
Characteristics and Basic Introduction of Hotel Management Specialty in Switzerland
Hotel service is meticulous. Swiss hotels, even humble small hotels, have a set of strict procedures on how to set the table, how to serve food, how to remove the table and even how to lay the tablecloth during the service. This is similar to a factory. Assembly line? The standardized service mode effectively ensures the service efficiency of the hotel. However, on the basis of standardization, Swiss hotels pay more attention to the fineness of service, just like Swiss people want to package gifts. For example, when the hotel provides game meal service, it will be accompanied by a menu of birds and animals, background music suitable for hunting, game soup, game juice and so on. Sometimes, the traditional trumpeter team will be invited to perform hunting scenes at guests' dinners. How much can such a good service earn? Eat? Not only stay in the color, fragrance and shape of food, but rise to? Eat well? 、? The atmosphere of eating? . At the same time, fine service is also reflected in the grasp of service rhythm and service effect, such as pouring wine, not only the wine in the guest's cup is less, but also the right amount. If a pair of lovers are holding hands affectionately at this time, even if there is little wine left in the cup, wait until the hands are separated before serving.
Hotel competition emphasizes innovation. In Switzerland, hotels attach great importance to competitive strategies, few hotels will adopt price competition, and almost all hotels will not give discounts to their guests. Even if they do, the discount will not exceed 10%. So in the off-season, due to the decrease of tourists, most mountain village hotels and holiday hotels will close, and they will not attract customers by reducing prices. Generally speaking, hotel competition mainly focuses on service quality and project innovation, and attracts different guests through continuous innovation, such as new menus, new preferential price combinations and other new service items. In addition, creating characteristics is also an important means for Swiss hotels to compete. For example, there is a five-star hotel near Linos Hotel Management College. Although it is very small, with only 80 rooms, it boasts a well-equipped modern medical and health care system, even including some health care therapies of Chinese medicine. More than 80% of its guests come to the hotel for recuperation, which makes this store famous in the local area, and its business is of course rising steadily every year. This well-ordered intra-industry competition effectively protects the overall interests of the Swiss hotel industry.
International students go to Switzerland for classes, mainly in tourism and hotel management. Such courses are usually taught in English, and the diplomas awarded are highly respected all over the world. The bachelor's degree in hotel management in Switzerland is generally a three-year program, with teaching in the first half of each semester and internship in the second half. The duration of master's study is about one and a half to two years.
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