Let the world fall in love with the taste of Guizhou

Zhong Guiling, a weak woman who walked out of the remote mountainous area of Xiuwen, Guizhou, is persistent, introverted, humble and kind. In 2004, she came to Suzhou from Dongguan, Guangdong Province with a vision of a better life and good skills, and began her rice noodle career for nearly 20 years.

Founder of Xinhuaxi Beef Powder: Zhong Guiling

In 2004, Zhong Guiling came to Suzhou from Dongguan, Guangdong Province for work reasons and founded Suzhou Xinhuaxi Catering Management Co., Ltd. (hereinafter referred to as Xinhuaxi). Our company is a chain enterprise specializing in Guizhou characteristic rice noodles, which skillfully combines China traditional famous snacks with modern industrial elements.

Stick to this bowl of powder for nearly 20 years

Guizhou, a complex that can never be erased-Guizhou goods come out of the mountain.

Zhong Guiling has lived in Suzhou for more than ten years, and she can't give up her concern for her native land, especially the taste of rice noodles, which makes her dream about Suzhou.

Do as I say and say what I did. This is Zhong Guiling's pet phrase. From 2004, the first beef rice noodle shop was opened in Fenghuang Street, Suzhou, and now there are more than 70 chain stores, which have driven more than 500 people to find jobs and earned considerable income.

No matter in my speech or on various occasions, I am promoting and praising Guizhou. Zhong Guiling said: All our shops are full of Guizhou music and Guizhou paintings are hung on the walls. The employees who work in the store have high incomes and live a dignified life. How many people you can achieve, how much you can get in return. Wang Xiaoguan, the regional manager, came here from the countryside near Qingyan, Guizhou at the age of 65,438+08. I have worked for 10 years, and now I have bought a house, a car, a wife and children. The concept that "education does not represent ability, and diploma does not represent level" has been well interpreted. Many people live a happy life in Rainbow. In the industry, Zhong Guiling is affectionately called "Mother Zhong".

Conscience quality of moral procurement

"Over the years, we have always adhered to the product concept of' moral procurement and conscience quality'. Many shops are closed because of the epidemic. Since we resumed business in April, our performance has now exceeded that of 130 150% in the same period last year. Our master said that through this epidemic, it is also a reshuffle for this industry. What can survive is what it has done before, so that consumers can taste the real thing. The products made by our factory have a strong sense of cooking and have been verified in the market. " Zhong Guiling said that at present, they have developed more than 380 kinds of ingredients containing Guizhou ingredients.

Establish a central kitchen to ensure food quality.

In 2006, Xinhua Xi invested in the construction of the central kitchen. On the premise of the company's stable development, we invested heavily in 20 13 years, established a modern central kitchen with a factory area of nearly 4,000 according to national standards and QS standards, and introduced high technology and advanced equipment. All products are standardized, unified information management platform, unified procurement, unified processing, unified distribution, unified training and unified management, and gradually become the leader of China characteristic cultural catering.

In order to ensure the standard of materials for each bowl of rice noodles and the freshness of the ingredients, the ingredients cooked in the central kitchen are quickly cooled by superconductors, locked and distributed to various stores, so that guests can enjoy the same good taste no matter where they are in New West China.

Establish a university to help start a business.

In order to cultivate talents needed by the industry and help solve the employment problem. On August 8, New Huaxi University was formally established. Colleges and universities provide all-round education to employees, store managers, regional managers and directors around corporate culture, service management, quality management, cleanliness and standardization, duty and scheduling, estimation, pre-delivery and planning, cost and expense management, attracting customers and sales, food safety, fire safety, personal safety, property safety, decontamination management, career planning, rules and regulations training and communication training, so as to improve the overall quality of employees in the industry. By going to college, the trained talents can open stores independently and help start businesses (open chain stores). At the same time, I also hope to cooperate with vocational training institutions in Guizhou to introduce students from Guizhou, so that children in remote mountainous areas in their hometown can have the opportunity to go to college.

Strive constantly and win awards frequently.

After years of hard work, Xinhua Xi has been recognized by the government and consumers inside and outside the industry. It has successively won the honors of "Suzhou Famous Snacks Business Card", "Suzhou Green Catering Enterprise", "Suzhou People Trusted Enterprise", "Suzhou Excellent Food Safety Catering Enterprise" and "Suzhou Top Ten Satisfied Brands for Consumers in Catering Industry". 20 16 was awarded the famous trademark of Suzhou, and the new Huaxi central kitchen was awarded the Class A demonstration unit of 20 17 central kitchen by the American Food and Drug Administration in Suzhou.

Let the world fall in love with Guizhou flavor

Zhong Guiling said that dieters are afraid to relax, which is a common problem. There is no turning back, they can only move forward and feel more responsible. Along the way, I met too many challenges and frustrations, which also prompted me to sharpen my mind and make firm efforts.

Pure water purification system

Electrostatic refrigeration

Let the world fall in love with the taste of Guizhou, which is our goal. In the future, we will have full confidence in Jiangsu, Zhejiang, Shanghai and even the national rice noodle market, select franchisees with high standards, move forward steadily, strive to develop 300 chain stores within three years, and make unremitting efforts to build the first brand of beef rice noodle in China. (Huang Zhenguo)