Why is Taiyuan Street in Shenyang no longer beautiful?

Why is Taiyuan Street in Shenyang no longer beautiful? I think there are several main reasons.

First, the unreasonable layout led to the original commercial port atmosphere is no longer strong. To be responsible, the transformation of Taiyuan Street in Shenyang in recent years should not be very successful. Blindly lofty, pursuing the face project of the leader, the final outcome is really not so good. The present situation after the transformation is that the original bustling commercial port atmosphere is gone. Now it seems that Taiyuan Street is ok except Zhongxing Building. The newly developed Ninth Five-Year Plan books are still selling well, but they have left a large area of the original book shopping center. Hualian Department Store, Isetan Department Store and Xinglong Family changed their owners like a merry-go-round, and now they are basically idle pools. If people can't gather popularity, how can commercial department stores flourish? It should be said that the serious lack of strategic layout vision of commercial ports is the main factor leading to the disappearance of Taiyuan Street in Shenyang.

Second, the per capita retail commercial area of the city exceeds the standard. Regarding the per capita retail commercial area, there is an international version that the average retail commercial area in developed countries is 1. 1.2 square meters. According to China's situation, serious scholars have calculated that the per capita of first-tier cities in China should be 1 square meter, and that of second-tier cities should be 0.75 square meter. So, what is the situation in Shenyang? According to the statistics of relevant departments, by the end of 20 17, the registered population in Shenyang was 7.3 million, and the per capita retail commercial area has reached 1 square meter. It is estimated that by 2020, the per capita commercial area in Shenyang will reach 1.6 square meter. This digital standard has greatly exceeded that of developed countries. In fact, Shenyang is only a second-tier city in developing countries. By 20 17, the per capita annual disposable income is only 4 1359 yuan.

Looking back on the commercial buildings in Shenyang in recent years, especially along the so-called Golden Gallery, it can be said that there are surging clouds and large-scale commercial buildings emerge one after another. K 1 1 Shopping Plaza, Mao Ye Center, Vientiane City, hang lung plaza, Lotte Department Store, etc. Some commercial buildings are almost closed. The per capita retail commercial area and offline per capita consumption level are seriously exceeding the standard, which is undoubtedly one of the main reasons for the low popularity of Taiyuan Street in Shenyang.

Third, the impact of online shopping is also a very important reason. At present, the wide source of shopping is another reason why the scenery of physical stores is no longer there. In the past, when people bought goods, they had to go to physical stores to shop. In today's rapidly developing society, the source of shopping is no longer limited to physical department stores, especially online shopping has seriously impacted physical shopping malls. As long as you want to buy something, sitting at home, there is almost nothing you can't buy, including foreign purchasing. A generation of old people who were willing to pay for specific things with their own eyes in the early years are now unable to walk in the street. Nowadays, even if young people go shopping, they just weigh and compare. After all, the commodity prices related to the cost of physical stores can't compete with online stores at all.

Above, think of these first, welcome to add. Happy holidays!

The main reason why Taiyuan Street is not beautiful is "upgrading". The light shows "tall" and the popularity drops. First Avenue equals abandonment. Dozens of old firms have disappeared in the past, and now they are "merged" into a handful of people. In the past, when people entered the bustling crowd of Taiyuan Street, people who went shopping left this one and entered that one. Now, when they enter the mall, there is nothing special. I don't know what to buy. Decoration can be good, but people who go shopping are afraid to go in, and the high-end price can't be cheap. People are not afraid of buying things cheaply. Why is the Ai Wu market so popular? Cost performance is an advantage. I don't believe that customers don't bargain when buying things. Because it is suitable for mass consumption, small profits but quick turnover are suitable for different consumer groups, there are more opportunities to choose more varieties, and you don't have to change places to buy anything in one stop. Taiyuan Street does not have this kind of business acumen, and there are naturally fewer opportunities for shopping malls to select commodities. If Taiyuan Street wants to go back to the past, it must take the "mass line"! Otherwise, it will be difficult to turn over!

There are two most famous commercial streets in Shenyang, Taiyuan Street Middle Street. Ten years ago, Taiyuan Street was very lively. Taiyuan street is deserted now. Shopping malls closed down one after another. Now only ZTE is left, still struggling. Parkson has not died these years, and there is still a wanda plaza. Others, such as Wuzhou, New World, Oriental, and later Xinglong An Baili and Zhaohui, closed down a few years later. The real economy is not good, and the big environment is one aspect. There are too many online shopping now, and fewer and fewer people come out to shop. The other is going out shopping, and parking is more troublesome. But the main reason is that there are more and more shopping malls in Shenyang in recent years. The shopping center in Shenyang is a part of big cities in China. I read a report that the density is the highest in the country. There is no reasonable plan. Originally, the northeast economy was not good. Large shopping malls have opened one after another. Open here and close there. Zhongxing Shopping Mall is the largest shopping mall in Shenyang. But its layout is unreasonable. Lack of entertainment. After re-expansion, the benefits are not as good as before. Another shopping mall in Shenyang is opening more and more. Customer diversion is more serious. There used to be four shopping malls in Shenyang. Zte joint venture commercial city tiebai. At present, among the four major shopping malls, only Tiebai has better benefits. In addition, these three major shopping malls are struggling. The business model is still the same as it was 20 years ago. There are fewer and fewer natural persons. This forms a vicious circle.

First, there are too few target people in Taiyuan Street. Most people who can go to Taiyuan Street are old Shenyang people, among whom government state-owned enterprise workers and cadres and their children (just shopping habits accumulated in their early years) have certain purchasing power. It seems that few local tyrants from other places come to Shenyang, and even fewer people from other places come to work in Shenyang. College students studying in Shenyang may not even recognize the brand Taiyuan Street.

Second, the price of Taiyuan Street is too high. Compared with Zhongjie, the unit price category of Taiyuan Street is generally high, and even the underground has been renovated, and the product grade has been improved many times. Of course, who wants to buy a bargain when they see something tall? Merchants compete to sell high-end goods. The price of snacks has also increased a lot with the rent. Many ZTE products with foreign brands actually have to compete with foreign brands in price. Once, when my classmates came back from abroad, they all liked to buy shoes in ZTE, because there were many styles and beautiful, and the most important thing was that the price of foreign brands was more than one tenth. Now the price of a certain brand of leather shoes in China is the same as that of ash shoes. For us middle-aged people, it is better to buy online.

Third, parking is difficult. It is inconvenient to find the entrance to the parking lot, the parking lot planning is not scientific enough, Zhonghua Road is sometimes congested, and the parking fee is expensive. They are all reasons for not wanting to go to Taiyuan Street.

Fourth, there are too few signs on Taiyuan Street. ZTE New World has ruined Dongshun Isetan. It is because many shopping cards, company welfare cards and gift cards were issued in those years. Dongshun and Isetan actually pay in cash for shopping, and there are few discounts. The customer base is 15 to 30-year-old women, who have a collision with the underground. Underground goods are cheaper and styles are updated quickly. I didn't hold on in the end. With the different consumption habits of consumers, if it can be opened now, the operating income will not be higher than that of Joy City.

Fifth, online shopping. Needless to say.

Now ZTE is still betting on high-end customers of middle-aged and elderly people. The only thing left in Bai wants to be a high-end shopping mall in Shenyang. Wanda's customer base is a younger consumer group. Underground may be aimed at white-collar workers and young people. There are several large brand stores in the newly-built Taiyuan. See ZTE's footsteps in finding a new world. Taiyuan North Street may have completely declined. Without the new world, ZTE is also lonely.

Zhongjie has always been a low-end and high-end business circle, which is very inclusive. The feeling of getting together and competing is not very strong. Hang Lung and Joy City dominate the two ends of Central Street, and many people stroll on both sides, which also creates a lot of people's feelings.

And Taiyuan Street, where many people are scattered underground, aren't they? Ha ha ha ha ha!

If there are too many people, they will shout that the traffic is bad, the roads are crowded and there are traffic jams everywhere, and all kinds of inconveniences are not pleasing to the eye. That needs to be managed. Who is the person who asks the government every day where all the money has gone?

Now all kinds of Wanda, Vientiane and high-end shopping places are blooming everywhere, and people are diverted. Not crowded, the road is wider, there is no traffic jam, the shopping environment is upgraded, and the economy is not good. Why didn't I crush you to death?

The quality of life and environment in Shenyang are excellent. It must have a fight with second-tier cities in Europe and America. Why is there nothing in your mouth?

In fact, there are still too many choices. When I was a child, I went shopping and bought a brand and went to Taiyuan Street in Zhongjie. ZTE, Joint Venture and New World are all old brands, and they went to Ai Wu when they were cheap. Although there are many fakes, I have no money after all.

Now, apart from some accidents of the elderly, how many young people live in Shenhe, peaceful? Besides, every family has a car, so we can go wherever we want. Why do you want to go to Taiyuan Street in Zhongjie to suffer? Traffic jams aside, parking fees are very expensive. For young people, time is more precious, so it's not that Shenyang people really have no money to spend, but that they don't like going to Taiyuan Street. The principle of proximity makes no difference.

Online shopping does divert a lot of shopping. Pick up your mobile phone and buy whatever you lack at home. It will arrive in a day or two, which saves a lot of time and is faster than going to the mall, so this is also the progress of the times.

Finally, because of the rent and property fees, things in shopping malls are really expensive, really expensive and uneconomical, which is also an important reason. After all, the northeast is not very rich and the income is not high, but things in shopping malls are definitely not cheaper than those in Beishangguang. If you buy a house and a car, how can you spend thousands of dollars on pants and shoes? Blue Ocean House is not bad as long as 100-200 yuan. No one wants to be cheated unless it's not their own money!

Taiyuan street is not as good as before. I think just a few points:

1 the impact of e-commerce has a certain impact.

There are too many new shopping malls and shopping plazas in Shenyang, resulting in diversion.

Parking is too difficult, and the parking fee in the parking lot is high, so I dare not go easily. The parking fee for a trip is generally 10 yuan and 5 yuan for one hour. If you have a car, you don't like taking the bus, but it's really inconvenient. ) Can't it be free for 3 hours like Tiexi IKEA? If you want to promote the economy, you want to make any money.

In the past, small merchants were on the street, and every merchant would rack their brains to sell hard. Commodities are also varied and grounded. What about now? They are all high-rise buildings, and they don't like to go in without special needs.

The overall economy is not good. Compared with the prosperity of the nearest Beijing, Shenyang's economy is simply slower than playing Tai Chi.

What else is there in Taiyuan Street now? There are many Wanda people, and the square is plagiarized. Other Wanda in Shenyang is not bad, and some of them are diverted. The underground shopping mall is quite hot, but it has little to do with the ground of Taiyuan Street. It's still deserted above, and there are even fewer people passing by to deliver takeout. Now there is nothing but obvious height. After all, the proportion of working-class people in Shenyang is too high, and there is no business without grounding gas. Shenyang's specialty foods are distributed in all districts, and none of them enter Taiyuan Street (occupied by big businessmen).

I give the government a trick: 1 free parking, 2 to provide space for various specialties in Shenyang. This popularity will definitely come up.

Taiyuan Street in Shenyang has basically become an "old" commercial street. Old shops in the past, such as Qinyuanchun, Daming Zhongbiao, Lin Qiu Company, Lu Yuan, Circle Building, Maternal and Child Store, Taiyuan Street Pharmacy, Arts and Crafts Store, Peace Shopping Mall, etc., have been continuously transformed and updated for decades, forming a new business model in the new era.

The emergence of new business models will oppress the old, old and old consumption concepts and will never change. If the dominant level does not innovate and dig, it will always fall behind.

Now is an era of reform and innovation for a generation. The economic base determines the superstructure, and new industrialization advances by leaps and bounds. Look at the new world with new eyes!

Taiyuan street has been depressed for more than ten years, and the shops on the pedestrian street have closed down one after another, with a single format, which is far less prosperous than Taiyuan street 30 years ago. In the early 1980s, Taiyuan Street was rich in formats, including Xinhua Bookstore, Foreign Language Bookstore, Qinyuanchun Food Store, Cold Food Palace, Nanxuan Restaurant, the whole vegetable market, women's and children's shops, Lanzhou Shopping Mall, Shenyang Department Store (the predecessor of ZTE), Lu Yuan Restaurant and so on. There are countless people on Sundays and holidays. After that, we began to build large commercial buildings. Due to market reasons, they are all depressed. Especially in recent years, physical stores have been impacted by e-commerce, and now Taiyuan Street is gradually recovering its previous style. Shopping is an experience that cannot be replaced by e-commerce. More efforts are needed. The prosperity of a commercial pedestrian street needs time, overall arrangement and investment attraction. I hope Taiyuan Street business circle is getting better and better!

Kill yourself, and now the shopping malls in Taiyuan Street are empty, so we should seize the cultural market quickly. The weather, geographical location and people are very convenient, and the flow of people is large. The existing layout of the shopping mall can be quickly transformed. Put the scattered antique art collection in one place and see if the rent is favorable. Art exhibition, holding a cultural gathering every month and engaging in some activities, can not only make outstanding contributions to Shenyang's cultural entertainment and quality improvement, but also revitalize a once brilliant Taiyuan. The central area is always the central area. What is needed is someone who dares to think and do. You should let such people and enterprises provide him with convenient conditions, promote the economic and cultural development of the provincial capital, and mobilize a group of people who dare to think and do. If we continue to be pedantic like this, the first place will be ours sooner or later.