Sample Entrepreneurship Plan for College Students 2020

As a college student, it is very helpful to have a good business plan if you want to start a business. The following is the "Sample Business Plan for College Students 2020" compiled by me for your reference. It is for reference only. Welcome Everyone reads. Sample Entrepreneurship Planning Letter for College Students 2020 (1)

1. Personal Resume

Hello everyone, my name is xx, from xx, I am a fresh undergraduate graduate, I will be in 7 Graduated from xx University in March, majoring in advertising. I entered school in xx, xx and was honored to join the Communist Party of China on xx, xx. From then on, I have a deeper definition of my own life plan. During my time at school, in addition to studying hard, I participated in many activities organized inside and outside the school and won some awards. One of the most rewarding things I felt was serving as a reporter for Xue Tong News during my time at school. This reporter’s position is This position has improved my overall quality and ability. I also participated in two national-level activities and competition projects, and won four awards. These efforts and training and these small honors will play a role in my future life planning. plays an indelible role.

I have good moral cultivation, strong enterprising spirit, and the enthusiasm and drive to learn new knowledge and new things. Work seriously and carefully, have a sense of responsibility, and have a good team spirit. I like sports, listening to music and singing. I also like reading books, reading various biographies, and trying to figure out the lives of the protagonists in the biographies. I also like to read some economic books, because I also dream of starting a business one day. own career. So today I am very happy to have such an opportunity to learn. I would like to thank the country, the government, and the school for providing us college students with a platform for entrepreneurial learning. Below I will briefly introduce my entrepreneurial ideas as follows:

2. Market Analysis

With the rapid development of the economy, it has also led to the rapid development of the advertising industry. The advertising industry is now In a period of rapid growth, in recent years, my country's advertising industry has not only integrated into the lives of urban people, but also gradually integrated into rural areas. The advertising industry includes outdoor advertising, online advertising, etc., so we can see all kinds of advertisements when we go out. The overwhelming development of advertisements has a certain positive effect on people's lives. At the same time, the rampant development of some advertisements has also affected people's normal lives.

In addition, according to the survey, the current development of wall painting in our country is not very popular and not very complete, especially in second- and third-tier cities, and even some rural kindergartens have no development of wall painting at all. This is very unsatisfactory. Conducive to the physical and mental health development of kindergartens. During the summer vacation, through my internship in a painting and decoration company, I saw that the kindergarten wall painting work in second- and third-tier cities was not fully developed, so I saw business opportunities. Through these, I also saw some business opportunities brought by home decoration. These are There will be great opportunities for the development of wall painting work in the future. I think we should give full play to our majors and art skills, and start our own career.

3. Introduction to Entrepreneurship Projects

With the dream of starting a business, I plan to graduate based on the major I have studied, my understanding of the industry, and the preparations I have made in the early stage. Later he started an advertising decoration project company.

So the early plan is: after graduation, I will cooperate with my classmates to open a wall decoration company, mainly engaged in house decoration, painting, 3D three-dimensional painting and other services, thus developing into a company with home decoration as the theme and soft decoration as the leading factor. A design and decoration company, the company is a modern decoration enterprise integrating professional design, construction, after-sales service and post-maintenance.

The later plan is: The later plan requires the experience and funds accumulated in the early plan. Therefore, the later plan is not only to do decoration work, but also to develop comprehensively in the direction of graphic design and outdoor advertising. At this time, we not only need to We do indoor and outdoor painting work, as well as indoor and outdoor decoration. Graphic aspects include advertising design, production, display boards, signage, and the design of some bidding documents and VIs.

4. Competition Analysis

Nowadays, the competition in the advertising and decoration industry is also very fierce. For those of us college students who have just entered the society, it is indeed difficult to start a business. As we become more competitive, pressure from all aspects will come to us. How can we gradually gain a foothold in the market?

Through analysis, the current competitive behaviors faced by the advertising decoration industry mainly include professional competition, price competition, feature competition, and service competition.

Professional competition: The work of painting requires a certain degree of art skills. This not only requires good, exquisite and lovable painting, but also requires certain protective measures. Basically, indoor Paintings should last for more than ten years without fading, and outdoor paintings should last for more than five years without fading. Only in this way will we have a certain professional advantage in the market competition. Most of our team are college graduates with a certain foundation in art majors, and they are all able to endure hardships and stand hard work. They have all done internships in these fields during the summer vacation, so they have certain advantages. In addition, in graphic design work, we not only design according to the needs of customers, but more importantly, we must integrate our own creative points into the design so that customers can recognize it and have a certain appeal to the public. Such graphic design Only then will it appear more valuable. Therefore, these professional skills require continuous observation and learning at work and after work.

Price competition: Consumers are pursuing a balance between high-quality services and lower service prices. How to reduce management costs and keep service prices as low as possible while ensuring the same service quality? , has become an important factor for the survival and development of the advertising decoration industry.

Feature competition: The so-called features refer to the service content or quality assurance that the advertising decoration industry is best at but other similar companies do not have. This is the focus of modern advertising decoration competition and the basis for the survival of enterprises. ,

The source of characteristics lies in innovative services. It is not only a project that requires later maintenance, but also requires regular feedback to customers, personally visiting customers who have served, and inspecting and cleaning the projects that have been done.

Service competition: The services of car beauty shops are different from general commercial services. This kind of service is more professional. First, it is closely related to the object of service, because it is a beautiful service; second, it is related to the level of service, because advertising decoration is a professional service, and most of the service objects are non-professionals, who must be subject to The former, therefore, whether the advertising decoration industry can provide meticulous, thoughtful, comprehensive and considerate services has become one of the factors in customer selection.

5. Entrepreneurship Projects and Processes

In the early days of starting a business, we will start with wall painting, and the first thing we do is the kindergarten wall work, so our first project is We will do a good job in the kindergarten wall painting work. Once we graduate in the summer next year, we will seize this opportunity. During the summer vacation of the kindergarten, we will contact as many customers as possible, form our team and start, and slowly we will Our entrepreneurial projects will develop into home decoration, soft decoration and graphic design and production. With our efforts, our team will grow stronger and stronger.

6. Team formation and management essentials

Our team mainly comes from the graduates we welcome, and they all have certain art skills, practical ability and hard-working spirit. We are a group of college students who have just entered society, and we are full of passion for our entrepreneurial dreams. In terms of management, we will obey the classmate who initiated it. When we encounter big or small problems, we will solve them together and act together because we have a good team spirit.

7. Development plan and stage division

We will initially set up a studio. After it develops and grows within two years and has sufficient capabilities, we will set up a company and move to a new direction. development in a larger and more comprehensive direction.

8. Risk prediction

1. The initial investment cost of painting work in the advertising decoration industry is relatively low, but it requires professional skills. If you want to enter this industry, you must be determined. Do it to the end. You should constantly observe and learn.

2. We will face the problem of few customers when we have just started. In addition, because we have just started, we may have technical and other deficiencies in maintenance, which will cause some disadvantages.

3. During development, we worry about management, because some companies have gone bankrupt and most of them have failed in management. Because operating in every industry requires a learning process, it is difficult to obtain the average profit of the industry before becoming familiar with the industry. Therefore, we must learn more business knowledge in the early stage.

Sample Entrepreneurship Planning Letter for College Students 2020 (2)

1. Foreword

In this era of "talent first", in order to meet the challenges of the future, as college students in contemporary society, we must be able to If you have a bowl of rice to eat in your future life, you must prepare in advance and recharge yourself.

Of course, there are many ways to train ourselves. We can go out for internships, or we can do part-time jobs after class to cover our expenses. But in this demanding era, we must strive to be innovative and unique. , not only to be the first to eat crabs, but also to have your own style and find your own feasible path. Only in this way can we adapt to the development of society, better study and implement the party's "17x" spirit, and contribute our own strength to building a harmonious society.

In today’s society, self-employment by college students has also become a trend for college students to develop themselves and increase their experience. This behavior can not only exercise themselves, hone their will, and accumulate experience, but also through their own efforts , to reduce some burdens on parents. Therefore, we should continue to explore and explore along this trend, and meet future challenges with better and more practical experience on the basis of adhering to principles!

To this end, we plan to build an "idea" convenience store (see the text for details) to facilitate others, satisfy ourselves, keep up with the pace of the times, and promote the development of society in a larger aspect!

This is an era of talents, and it is also an era of knowledge. As long as you are willing, there is nothing you can’t do. Believe that the road is your own!

2. Entrepreneurial Background

1. The changes of the times have given contemporary college students different meanings, different lives and thoughts, different pursuits, and different enjoyment of life. The methods are naturally different. With the continuous advancement of science and technology, the continuous improvement of living standards, and the potential of human inertia has been stimulated, some college students would rather spend money than do something by themselves. Sometimes they are eager to need a "stand-in" to help them complete what they want to accomplish. matter.

2. In order to train themselves and increase practical experience, some college students spend all their spare time attending school activities. Therefore, I have no way or time to complete many things, so I have no choice but to fantasize about hoping that I can have the "Clone Technique".

3. Purpose of Entrepreneurship

1. As we all know, on university campuses, ability is far more important than knowledge, which requires a platform for us to continuously learn, exercise, and show ourselves , increase capabilities. The larger clubs and student unions on campus have little room for advancement for those of us who are about to graduate, so we need to start our own businesses to pave the way for ourselves.

2. Work-study is something that many of us college students want to do. Firstly, it can reduce the burden on their parents, and secondly, they can prove their independence and growth to others. But as far as I know, The work-study positions available on campus are very limited. This makes us only through our own efforts to open another channel of work-study, so as to truly achieve self-reliance and self-reliance!

4. Business projects and content

1. Business content: Mainly to help some students who have no time or are unwilling to complete work, tasks, and interpersonal communication by themselves to complete their projects Needed, as a "doppelg?nger" of them to work hard at what they are asked to accomplish.

2. Main projects:

PARTY planning: birthday parties, classmate dinners, etc. based on the individual needs of the recipients (including venue, time, management level, style, etc.) Planning projects such as dating between men and women, and completing work projects on time and on demand;

Text plans: Can write some text plans for those who have ideas but cannot express them in words, including planning books, notices, and posters , application letters and a series of application styles;

Picking up items on behalf of some students who don’t want to waste time on the road, picking up needed items and keeping them on their behalf (an additional fee will be charged for storage)

< p> Intergenerational communication: University is like a small society. It is easy for classmates and friends to have awkward moments and unhappiness. However, due to self-esteem, we are always unable to open our mouths to resolve the knot. At this time, we can take the place of those in need and act as intermediaries to help. Communication can mediate the originally unsmooth relationship!

Give ideas on behalf of others: learn from the good experiences of all parties and provide constructive ideas for help seekers who encounter difficulties in life, study, and emotions.

5. Business principles

1. Principle of authenticity: Treat those who seek help with courtesy, do not deceive or hide, be friendly and equal. "The customer is God" is no longer an empty preaching here, but a real feeling;

2. The principle of mutual benefit: On the basis of sincerity, both customers and customers should be equal and reciprocal

3. Scientific principle: Ensure that the planning and solutions provided for those seeking help are scientific, reliable, and truly practical;

6. Serving target groups

1. Learning People who are busy at work and have no time to think;

2. People who have urgent matters and no way to ask for help;

3. People who strive for innovation and have limited personal abilities.

7. Market Analysis

1. There are no stores operating in this area either inside or outside the campus of Agricultural University. Therefore, we are in a relatively advantageous position in market competition. But because of this, the opening of the market will face another big problem. To a certain extent, many students will be wary, so an innovative and persuasive advertising is necessary.

2. In addition, university is a place full of talents, and “ideas” come easily to everyone, so another problem we face is a problem that classmates disdain to accept. Therefore, we must come up with prestige and quality "ideas" and first set out to establish a good image and open up the market.

8. Business strategy

1. Manpower: Gather talents with high thinking and unique innovative ideas; at the same time, personnel must have a hard-working spirit. On this basis, an orderly management model should be adopted;

2. Publicity: During the opening period, a large number of leaflets can be issued based on funds allowed to attract the public's attention first and then go into the dormitories for publicity. ;

3. Operation: In order to make up for the lack of funds, printing and copying services can be added to the store at the same time, which can not only increase income, but also increase visibility to a certain extent, so that people who come to print and copy can Students understand the business scope of our store and expand its publicity;

4. Strategically: 50% off discounts, free services, etc. can be adopted during the opening period.

5. Storefront: The storefront must be located in an eye-catching place, and the storefront design must be novel and unique, reflecting an elegant style and a smart image.

6. Equipment: Two computers, printers, copiers, telephones, tables and chairs, and minor necessities are required:

9. Funding sources and allocation

< p> 1. Source: Initially, the company adopts a shareholding system and brings its own computers and other large items; printers and copiers can be purchased second-hand to save money.

2. Distribution:

Monthly basic salary distribution standard: at the end of each month, the net remaining income will be distributed to employees in proportion to the amount of shares invested;

Promotional distribution Standard: Based on individual acceptance of projects, completion of projects and customer satisfaction, employees' personal performance is divided into three levels: A, B and C.

10. Charging standards

PARTY planning: Charges are based on the difficulty of the planning. The basic fee is 5 yuan, and the rest is paid based on customer satisfaction;

Text plan: Pay according to the number of words required, the basic fee is 2 yuan;

Picking up items: Charges are based on the distance and weight of the items, the basic fee is 2 yuan, and the custody will be charged separately. An average of 1 yuan/day;

Agent communication: fees are charged based on the final degree of adjustment and customer satisfaction. The basic fee is 2 yuan. If the first mediation fails, the second adjustment can be made free of charge until the customer Satisfied;

Providing ideas: The basic fee is 2 yuan. If it is useless to those who need it, the fee can be waived;

11. Anticipated problems and solutions

< p> During the service process, customers may ask for compensation due to dissatisfaction. For this reason, we must adhere to the principle of "customers are God" and try our best to meet customers' reasonable requirements. Sample Entrepreneurship Planning Letter for College Students 2020 (3)

1. Development Prospects

I have lived on campus since I was in junior high school, and I am well aware of the troublesome "eating" problem, that is, The problem of food in the canteen. Since school cafeterias generally serve large pot dishes, although the prices are lower, they are rarely really popular among students. And students’ complaints about the food in the cafeteria are “since ancient times.”

Although college students can eat off campus, most students are still willing to eat in the campus cafeteria due to financial factors. If the quality of food cannot be guaranteed, it will lead to many problems. Students' nutrition cannot keep up, and some students even often skip meals.

As a result, malnutrition, stomach problems and other diseases that should not appear among college students are also common, which poses hidden dangers to students' physical and mental health. Therefore, I decided to integrate the advantages and disadvantages of canteens and restaurants and open a student self-service nutritious fast food restaurant.

2. Store Introduction

Our store is located in the center of a university gathering place, and its main customer groups are college students, teachers, and migrant workers. The operating area is approximately 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast features Zhejiang and other southern snacks, but of course local snacks are also indispensable. There are many varieties, complete tastes and rich nutrition, giving diners more choices.

For lunch and dinner, there are dishes with different tastes from the north and the south. Instead of meals, a variety of cold drinks are provided, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, ice coffee, fruit platter, etc. This restaurant adopts the buffet fast food method to provide customers with a more relaxed dining environment and more choices.

The decoration of this restaurant is natural, casual and modern. The walls are in light warm colors. The kitchen layout is reasonable and exquisite, with good lighting. The overall look is between the nature of a home kitchen and that of a hotel kitchen. between.

3. Development Strategy

1. Before the restaurant opens, it must be advertised, because the main customer group is students, and the speed and breadth of information transmission among students are very fast. It is large, so you don’t need to spend too much effort on publicity. You only need simple advertisements in the form of flyers or multimedia (such as speakers).

2. This restaurant adopts a buffet style, with free tea and fresh soup. Moreover, the quality of rice is better than that of competitors. Different methods can be used to make the taste unique, in order to be different from competitors and provide customers with more discounts to attract more customers.

In addition, our restaurant also offers couple's set menus such as barbecue + cold drinks, eight-treasure rice, etc. Due to the lack of casual dining, this will also become a major feature of our restaurant.

3. Many students are accustomed to the three-point-one-line lifestyle. Many times in order to save time, they will choose the nearest dining place instead of going to a farther restaurant, so they do not choose the geographical location. It will be too far away from the school gate.

The restaurant will also launch a takeout service at an appropriate time, and will adopt corresponding measures according to different situations.

For example: If you order more than three portions (including three portions), you can get free door-to-door delivery. If you order takeout alone, you need to pay a certain delivery fee. This has another advantage. If someone wants to order, For takeout, in order not to pay the delivery fee, we will bring in two other takeaways, which can also increase sales.

4. The restaurant uses stainless steel buffet plates, which is both economical and environmentally friendly, and waste cannot be dumped casually. You can contact the farmer to collect it regularly for free, which can be mutually beneficial. It is reported that competitors have not done a good job in this regard, so a good dining environment can attract more customers.

5. Although the customer base will drop sharply during the summer vacation, there are still some students studying abroad, nearby residents and migrant workers. At that time, methods such as reducing production volume and shifting service focus can be adopted to improve the summer vacation. Business conditions. Consider studying for one month during the winter vacation to reduce unnecessary costs.

6. The market economy is rapidly developing, changing, and dynamic. Therefore, we must look at the development of an enterprise from a long-term perspective and analyze it to make a long-term plan. After each stage, we must Summarize the overall status of the business and make next plans, forming a ladder-like development model.

After the operation is stable, you can consider expanding the operation, adding other services, and looking for new markets, doing chain operations, and slowly building your own brand. You can go to catering stores that provide meals for students. In short, when it comes to industry development, we must look at problems from a long-term perspective, so that we can have a bright future for the company.

4. Restaurant management structure

There is 1 store manager and cashier, 1 chef, and 2 waiters.

The business philosophy focuses on the following points:

Main cultural characteristics: health care, humanistic care

Main product characteristics: vegetarian food with therapeutic and health-care functions Food

Main service features: membership-based tracking service

Main environmental features: green dining environment with traditional cultural flavor

5. Market analysis

Food in university cafeterias has always been a problem. The low quality of university food has become a recognized problem. It only meets the students' food and clothing problems, but the quality is far from reaching the students' needs. Require. The food situation of some universities is worrying, and there have even been mass poisoning incidents in some university cafeterias.

This plan is based on this point. In order to ensure the food safety of college students and improve their food quality, the University Food Alliance is established to provide low-price, safe, high-quality and distinctive food to college students, and At the same time, certain work-study positions are provided for various colleges and universities to help poor students better complete their studies.

Advantage analysis: This restaurant operation solves the problem of single taste of food in the school canteen, and there is no worry about the hygiene of mobile stalls. It is as convenient and fast as the canteen, saving time. In addition, this restaurant adopts a self-service selection method, which should be easily welcomed by customers and save some human resources.

At the same time, the meal also provides cold drinks, ice porridge, etc., and free tea. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our restaurant.

In addition, the school cafeteria has a clear dining time limit, and there are few restaurants outside the school that sell breakfast. Therefore, our store outside the school can more easily seize this part of the market share lost due to the time difference, in exchange for In other words, it is the market share generated by the potential customer base who wants to eat before and after the dining point.

Disadvantage analysis: Because it is just starting up, the scale of fast food restaurants is small, such as human resources and service items for dining are relatively limited. The competition inside and outside the campus is also relatively fierce, so there are still considerable disadvantages. On the other hand, because school holidays are fixed, the number of customers during the winter and summer vacations will drop sharply, and there will be fewer customers during the winter vacations than during the summer vacations. This will be a more difficult problem to solve.

Opportunity analysis: According to our market research and analysis, the market demand for our products exists and has certain competitiveness. And I am a student, a member of this largest customer group, so I can better understand what kind of products and services customers need. From these aspects, I should have a good chance of squeezing into the catering market.

Threat analysis: The quality of a restaurant’s services and products is directly and inevitably related to its operating costs. Therefore, the product price will not be lower than that of competitors, although the overall price will not be too high. , but in comparison, the customer's financial affordability has become a major test.

Moreover, costs and profits are also directly linked, and the amount of profit is a major determinant of whether one can survive in the competition. Furthermore, the differences in customs and eating habits in different places raise another question, that is, whether most customers can recognize or be satisfied with the product, which also needs to be tested.

6. Promotion and market penetration

Early publicity:

Large-scale, high-intensity, large investment.

Post-publicity:

Pay attention to existing customer relationship management to carry out word-of-mouth marketing. The planning and organization of regular specific activities, such as sponsoring evening parties organized by schools, are used to promote the company and remind customers of their consumption awareness through activities. For holidays, carry out targeted promotional strategies such as distributing flyers.

7. Financial situation analysis

1. According to calculations, it can be initially concluded that the start-up capital for the opening of the restaurant is approximately 10,600 yuan (the venue rental fee is XX yuan, and the application for catering hygiene license and other documents The cost is 600 yuan, the venue decoration cost is 3,000 yuan, the purchase of kitchen utensils is 1,000 yuan, and the basic facilities and other expenses are 4,000 yuan).

2. The costs in the operation stage mainly include: employee wages, material procurement costs, site rental costs, taxes, water, electricity and fuel costs, miscellaneous expenses, etc.

3. Daily operating financial budget and analysis

Based on the budget analysis and investigation, the market capacity can be preliminarily determined, and the total daily turnover can be roughly estimated to be approximately 800 yuan, with a profit rate of approximately 800 yuan. 30%, from which the investment payback period can be calculated to be approximately three months.

8. Marketing mix strategy

Tangible marketing strategy:

Since the restaurant’s economic strength is still weak, it will adopt a marketing strategy that avoids the real and focuses on the weak in the early stage. Strategy, avoid a large number of hard advertising marketing, and adopt a set of effective "commitment marketing" to promote products. Through menus, posters, cultural brochures, advertisements, promotional activities, etc., we promote the business purpose and philosophy of "Tian Zhi Su" to consumers.

Skilled marketing strategy:

Continuity and planning will determine the restaurant’s inherent advantages in avoiding the shortcomings of low customer loyalty in ordinary restaurants. In order to make This restaurant can establish a sense of authority and trust in the minds of customers. This restaurant will establish a complete member information feedback system to realize its marketing commitments:

1. Customer feedback form. In providing services, staff are strictly required to put customers first and listen carefully to customer opinions.

2. Carry out customer satisfaction to the end. Establish the concept of "customers are satisfied only when they are satisfied" and consider customers at all times.

3. Establish a restaurant customer service survey form, and have a dedicated person from the marketing department responsible for tracking customers on a regular basis.