Model essay on introduction of real estate company

Real estate is a hot topic recently, and many real estate companies have also developed rapidly. This article is a model essay on the introduction of real estate companies compiled by me, for reference only.

Brief introduction of real estate company Fan Wen 1

Hubei Pinxuan Real Estate Co., Ltd. was established on July 28, 2 with a registered capital of 1 million yuan. The corporate governance structure is designed in strict accordance with the modern enterprise system, with reasonable management structure, perfect system, clear division of labor and smooth cooperation among all departments. People with middle or senior titles or bachelor degree or above account for more than 8% of the total number of employees. With strong financial strength and highly specialized project development and management capabilities, pengchang, Xiantao City is a new real estate army with a strong sense of social responsibility and leading scientific and technological innovation in the real estate industry.

since its establishment, the company has been adhering to the business philosophy of "people-oriented, innovative development, sizing up the situation and being the first", and building the "Golden Washington" project in the potential Zhongling Community, the core business district of Pengchang. Pinxuan Real Estate will build the first comprehensive and livable ecological community of Pengchang with international standards and vision in line with the concept of "quality always comes first, customers always are God".

following the enterprise spirit of "harmony, pragmatism, innovation and high efficiency" and the enterprise mission of "creating life for customers, creating value for society and creating opportunities for employees", Hubei Pinxuan Real Estate Co., Ltd. will continuously increase the scientific and technological content of development projects, take it as its own responsibility to promote building application technology, improve urban ecological environment and improve residents' quality of life, and continue to explore and develop high-quality green ecological real estate, so as to build a modern and ecological tourist city. Department, finance department, human resources department, party-mass work department, audit department, investment management department and legal department. There are 17 directly affiliated enterprises and 4 directly controlled project companies.

China Housing Group Company seized the development opportunity and focused on real estate development in key cities. In recent years, the company's production and operation and asset management have made new development and achieved good economic benefits. All the existing projects have been successfully developed, especially the long-term Tiandi, Lecheng, Yiyuanju and Xishan beauty house, which were developed in Beijing, have a high reputation in the market. A new round of projects is also being started one by one.

in the new historical stage, China Housing Group Corporation has conscientiously implemented the spirit of the central government, taken the pilot project of the board of directors of central enterprises as an opportunity in accordance with the requirements of the State-owned Assets Supervision and Administration Commission, accelerated reform and development, seized the historical opportunity of the development of the real estate industry, highlighted its main business, made pioneering efforts, and strived to build itself into a large-scale central enterprise with comprehensive strength and core competitiveness.

Brief introduction of real estate company Fan Wen 2

China Real Estate Development Group Corporation was established with the approval of the State Council on January 16th, 1981, and it is the earliest real estate development enterprise in China. Formerly known as China Housing Construction and Development Company, it was renamed as China Real Estate Development Corporation in November 1987. In January 1993, with the approval of the State Council, it was renamed China Real Estate Development Group Corporation, and China Real Estate Development Group was established with this company as the core, which is a wholly state-owned enterprise. Xiao Tong and Yang Shen, Vice Ministers of the Ministry of Construction, and CCB served as the chairman and vice chairman of the first and second board of directors of the company. In April, the State Council SASAC appointed a new leadership team. On October 1th, 2, a new board of directors was appointed by the State-owned Assets Supervision and Administration Commission. The board of directors consists of nine people, namely, Chairman Zhen Shaohua, and directors: Xu Lipeng, Wang Jiangtao, Zhang Qinglin, Ren Chuanjun, Fan Xiaofu, Pan Chongyi, Yu Changchun and Zhao Rubing. The management team consists of five people, namely: general manager Xu Lipeng, deputy general managers Shen Dongjin, Chen Zhongfa, Han Xusheng and Zhu Yijun.

in January, 1999, in accordance with the spirit of the State Council of the CPC Central Committee that the central party and government organs should be decoupled from the economic entities they run and the enterprises directly under their management, China Housing Group Corporation was decoupled from the Ministry of Construction, the former superior competent department, and became a state-owned backbone enterprise mainly managed by the central government. China Urban and Rural Construction and Development Corporation, China Guang Shun Real Estate Development Company, Huatong Real Estate Co., Ltd. and China Housing Investment and Construction Company, which were originally under the Ministry of Construction, were merged into China Housing Group Company according to the requirements of the central government. In recent years, it has successively received China Kelly Industrial Co., Ltd., China Tiancheng (Group) Corporation, Great Wall Real Estate Corporation, Beijing Yuanwang Engineering Construction Company, Sino-Singapore Economic Development Corporation, Shanghai Huahui Industrial Company, Fujian Anhua Development Corporation, China Zhibao International Economic and Technological Development Company, Zhongtian Industrial Investment Company, china municipal engineering Southwest Design and Research Institute, china municipal engineering Southwest Design and Research Institute, Shenyang Gas Thermal Research and Design Institute of the Ministry of Construction, and many other enterprises. In _ _ _, it received 12 indemnificatory enterprises handed over by the army. Approved by the State-owned Assets Supervision and Administration Commission (SASAC) in _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

recently, according to the spirit of the State Council SASAC's instructions on real estate restructuring of central enterprises, the real estate projects of Huaneng Real Estate Development Company and China Hangcai Group were officially transferred to our company through friendly negotiation and approval of SASAC. The company has become an important backbone enterprise in three main business areas: real estate development investment and land first-level development, property and hotel management, and infrastructure construction. Through institutional reform and business restructuring, there are currently eight functional departments in the headquarters of the group company, namely: general office, enterprise development

Model essay 3 on real estate company profile

1. Company profile:

Beijing _ _ Real Estate Agency Co., Ltd. is a professional real estate service agency focusing on real estate marketing agents and investment consultants, supplemented by market research and publicity.

after years of practice and accumulation, its business scope has continuously expanded to various fields of real estate, such as land evaluation, investment analysis, information consultation, project investigation, market positioning, product planning, conceptual design, marketing planning, advertising promotion, sales agents, marketing consultants, personnel training, etc.

the company has an excellent team composed of high-quality and professional talents, always adhering to the entrepreneurial spirit of "honesty and high efficiency" and the business philosophy of "creating wealth, promoting development and achieving career", and always implementing the business policy of "customer-centered, seeking quality through management and seeking development through reputation", and adhering to the work style and attitude of "honesty, professionalism, rigor and innovation".

Second, business philosophy:

Creating wealth

Wealth is an eternal topic.

it is our mission to create wealth for developers, investors, buyers and real estate-related enterprises and people. By providing professional and efficient services to customers, we seek to maximize their benefits. We are committed to optimizing the real estate business model, striving to create value for customers, improving the operation and service level of the whole real estate industry, improving the integration of resources in all links, and realizing the comprehensive and professional integration of real estate resources.

promote development

the status quo is never worth satisfying, because tomorrow is full of opportunities and challenges.

we are committed to continuous innovation and win the trust and respect of customers, markets and society with high-level services, thus promoting the overall development of markets and industries. Have a forward-looking strategic vision and cutting-edge development concept for the market, and constantly explore the road of real estate innovation.

Achievement

Through _ _ we get not only material satisfaction, but also broad development space, warm partnership, creative working atmosphere, social recognition and respect, etc. What she gave us was not only satisfaction and interest, but also our common cause.

III. Resources

Elite Team

The company is a team with high-quality and professional talents. The number of employees is maintained at 4-5, composed of elites in the real estate industry. Our team is young and full of passion, with super cohesion, bringing together many professionals with rich working experience in real estate and related industries.

Collaborative Alliance

is committed to the formation of strategic alliance institutions, the collaboration of peripheral think tanks and consultants, and the mutual promotion and mutually beneficial cooperation of external professional resources to provide customers with the most thoughtful service.

We have established a good business relationship and contacts with planning, architecture, gardens, advertising, media, colleges and other relevant departments.

Real estate marketing information support platform

Build a computer management and analysis platform for marketing information that comprehensively reflects and penetrates all levels of the real estate market, consumer groups and competitors. Provide accurate, timely and complete information support for marketing:

A. Information base and analysis system for background and demand investigation of potential buyers in Beijing

B. Information base and analysis system for sales projects in Beijing real estate market

C. Real estate advertisement monitoring information system for major newspapers and media in Beijing

D. Intelligence research on competitive projects

IV. Special market research on business scope

. The research reports include:

1. China real estate market research

2. Real estate project market positioning research

3. Beijing real estate market and project dynamic analysis

4. Market Express

Real estate marketing planning:

1. Market research and product design

Demand for supply, characteristics and preferences of potential customers, competitors in the region, Through targeted, comprehensive and in-depth investigation, research and analysis, combined with the opinions of professional consultants, this paper puts forward suggestions on the market positioning and product finalization of the project, and puts forward systematic suggestions on product design, supporting facilities, landscape planning, related services and improvement of obstacles.

2. financial analysis and evaluation

based on the calculation of development cost, combined with market analysis, through the dynamic financial analysis and evaluation of the project, the financial feasibility is investigated, and suggestions such as capital operation and sales schedule arrangement are put forward to facilitate the developer's capital operation and the realization of financial objectives.

3, marketing planning and marketing process diagnosis

According to the product characteristics of the project, combined with the location, surrounding environment, market supply and demand, customer group characteristics, preferences and other factors, the project is comprehensively and integrally packaged, and an effective marketing plan and marketing enterprise plan are formulated to promote marketing;

diagnose all-round and whole-process projects facing marketing problems, and formulate feasible improvement plans to promote the improvement of project marketing.

Real estate sales agent:

Build an organizational system, a management system and a human resource center with the sales department and the planning department as the core, which are competent for professional real estate sales agents throughout the process.

With the help of specialized business system, developers can fully carry out project marketing with the minimum learning cost and the shortest time cost.

make overall plans to complete the project market survey, price strategy formulation, price system formulation, sales strategy formulation, marketing system design, publicity and promotion scheme, establishment and management of sales system, formation and management of sales team, integration of marketing means, establishment and guarantee of sales coordination mechanism, etc.

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