High score solution! Management issues related to the catering industry

How to open a restaurant and make it bigger

For small and medium-sized investors, there is probably no industry more attractive than the catering industry. Firstly, the investment can be large or small, and it can be operated independently, or jointly operated or franchised; secondly, the investment cycle is short and the results are quick. Once the business is on the road, the entire development process from a single store to a chain can be completed in just a few years. , to achieve rapid appreciation of funds; the third is that the threshold is not high, and you can advance and retreat freely. Therefore, catering has become the best choice for many entrepreneurs to start their first business.

How to open a restaurant, how to make it bigger, how to successfully open a restaurant, what are the elements of opening a restaurant

Any industry is a science, as the saying goes, "Every line is like a mountain." The catering industry is not as simple as imagined. After many "laymen" flock to the catering industry, they may be able to quickly capture consumers with unique dishes and creativity, but then it will be difficult to continue to expand their influence and follow the principle of large-scale development. Not only lamented that the catering industry is too deep.

It is difficult to start a business, and even harder to keep a business, and it is even more difficult to make a business bigger and stronger. Entrepreneurs can rely on unique product advantages to fight their way through the cracks in the market. However, often within a few years of establishing a foothold, they are overwhelmed by imitation, competition, and counterfeiting, or they fall into the wrong investment, It is no longer possible to escape from the blindly expanding sludge.

How deep is the water in the catering industry? Some people say: Those who are studious and willing to work can only get started after working for three years; if they want to be a hands-on shopkeeper, they will have to close their doors in less than three months. A restaurant, from location selection to opening, from service to purchasing, from ordering to cashier, involves too much knowledge and details. Any flaw in any detail will lay a landmine in your path to large-scale development. The more landmines there are, the greater the danger.

By tracking and investigating dozens of companies in the catering industry, we interpret the inherent operating rules of catering companies for entrepreneurs, explore the marketing skills and business methods needed to make the catering industry bigger and stronger, and guide readers Personally understand the difficulty of operating in this industry, explore any possible hidden dangers and effective solutions, so that operators can overcome the dangers of growth and find ways to grow bigger. Although this article is based on business cases in the catering industry, many of the techniques can be used in other industries. As long as operators add their own creativity and use it flexibly, great development is just around the corner.

Products can be copied, technology can be copied, but creativity cannot be copied. Creativity is the spark of thought, which bursts out due to the accumulation of experience; creativity is the heavenly sword that creates the market. With this sword, you can open up a new world. territory and create a new world.

Taste innovation: dare to be "fresh" for the world

The catering industry is like a powerful magnet, attracting people from all walks of life. There are all kinds of people entering the catering industry, either because they are forced by life and have no choice but to start catering from a few tables; or they have a certain specialty dish that everyone praises and start planning to launch it on the market; or maybe by accident , entered this field by accident.

For small and medium-sized investors, the catering industry has a low threshold, fast investment results, and can attack when advancing and defend when retreating. It is simply a natural investment treasure. However, according to the research of "Scientific Investment" magazine, the catering industry is like a calm sea. It is easy to enter, but if you want to swim deeper, you will often encounter rough waves. You have to make some appearances and create new ideas. It's not that simple.

There is a saying in the catering industry: "Vision is gold, characteristics are treasure." Although operators enter in different ways, regardless of their background, if you want to set up a big banner and find a foothold in the catering industry, finding the right special project is always the most critical step.

For the promotion of apple snails, Chongqing’s Geleshan Town is famous throughout the country for its “Geleshan Spicy Chicken”. They have created their own “specialty dishes” by using old ingredients and new ingredients. Just one dish has become famous all over the country, which is true to the saying "one fresh trick can be eaten all over the world".

Looking at domestic successful catering companies, we can find that the three magic weapons for their competition are taste, taste, taste. In other words, special dishes and classic products that no one has but others are the foundation of catering companies.

However, the three "flavors" here also have different meanings. The first taste can be regarded as the taste of the dishes introduced by the chef; the second taste is the taste that is constantly innovating and meets the needs of public consumption; the third taste is the taste that adapts to the needs of the public. Market changes and timely adjustments to corporate development tastes.

Although any dish is innovative based on the original taste, I personally think that relying on the closed-door meditation of just a few people has great limitations. Therefore, it is best to go out and rely on learning to expand your ideas. Bosses who know how to do business should constantly go out to collect ideas, learn from others, and innovate new and impactful dishes. Learn from the strengths of other schools, follow your own path, and success will be a matter of course.

The post-1980s and 1990s have become an industrial force, but many managers are not ready! The post-80s (born after 1985) and post-90s have taken over the baton from their predecessors and become the mainstream industrial worker army. Managers have found that they are not so "easy to manage" and traditional management methods seem to have been lost on them. It failed, and managers were confused! Most managers in China have insufficient understanding of the human nature of those born in the 1980s and 1990s, and their lack of preparation leads to biased management methods and half the result with half the effort. Mr. Zhang Ruimin of Haier keenly proposed that "Haier must pay attention to and seriously study the employee management of the post-80s and post-90s generations. It must study specifically and come up with methods!"

In fact, we must properly manage the post-80s and post-90s generations. It is not a difficult task. We must carefully analyze their characteristics, understand their needs, and prescribe the right medicine, so that we can get twice the result with half the effort. Because in management, it doesn’t matter what the manager does, the key is how much the manager accepts, supports and implements! Only management that is in line with the characteristics of the post-80s and post-90s, and management systems, management behaviors, management ideas and management culture that are in line with human nature can return to the essence, greatly mobilize the humanity of those being managed, inspire the brilliance of human nature, and give full play to their initiative and creativity to achieve excellent management results.

We can understand the post-80s and post-90s from the following aspects:

1. Analysis of the social environment for the growth of the post-80s and post-90s;

2. Analysis of the needs of the post-80s and post-90s;

3. Analysis of the values ??of the post-80s and post-90s;

4. Character, personality, attitude and characteristics of the post-80s and post-90s Behavioral style analysis.

To effectively manage the post-80s and 90s, some concepts or management methods need to be changed:

(1) From "work-oriented" to "people-oriented" core values ??and corporate Cultural change;

(2) From an "external control" management style to an "internal control, implicit" management style;

(3) From a "controlling" organizational environment Transform into a "participatory, interactive, and enjoyable" organizational environment;

(4) Transform from caring about employees' "single needs" to caring about employees' "multidimensional and individual needs."

In addition, I believe management will be much easier by creating a good communication atmosphere (flexible communication) and appropriate psychological counseling, incentives, etc.