Reception report of sugar and wine party

20 1 1 autumn national sugar and wine party was grandly opened.

The 85th National Sugar and Liquor Trade Fair with the theme of "New Starting Point, New Opportunities, Reorganization and Development" was grandly opened in the autumn of 201kloc-0/0 in Shenyang International Exhibition Center.

The leaders of state ministries and central enterprises attending the opening ceremony are: Chen Bangzhu, President of china association for quality; He Jihai, Honorary President of China Business Federation; Zhang Zhigang, Deputy Director of Economic Committee of China People's Political Consultative Conference and President of China Business Federation; He Yun, Director of the Board of Supervisors of the State-owned Assets Supervision and Administration Commission of the State Council; Gu Shen, General Manager of China Hua Fu Trade Development Group Company; Lu, Deputy Director of Service Trade Department of Ministry of Commerce; And Wang Xinguo, general manager of China Sugar and Liquor Group Corporation; Present at the opening ceremony were Governor Chen of Liaoning Province, Secretary of Shenyang Municipal Party Committee, Vice Governor Bing Zhigang of Liaoning Province, Mayor Chen Haibo of Shenyang, Director of Shenyang Municipal People's Congress, Chairman of Shenyang Municipal Committee, Secretary General of Liaoning Provincial Government, Deputy Secretary General of Liaoning Provincial Government, etc.

Also present at the opening ceremony were Thomas Julien, President of Bordeaux Wine Association Asia Pacific Region, Wang Teng, General Manager of Bordeaux Wine Association Asia Region, and representatives from Chengdu, Jinan, Xi, Fuzhou and Nanchang.

The National Sugar and Liquor Fair is the largest and most influential trade fair in China food industry. It was first held in 1955, and has been successfully held for 84 times so far, and is known as "the first meeting in the world".

This year's Sugar & Liquor Fair is co-sponsored by China Sugar & Liquor Group Corporation and Shenyang Municipal People's Government, undertaken by China Sugar New Century International Exhibition (Beijing) Co., Ltd. and co-organized by Shenyang Service Industry Committee.

At the press conference held by the Organizing Committee on 65438 10/9, relevant personnel informed the relevant situation of this year's sugar and wine party. It is understood that according to the organizing principle of "unified display and centralized trading" of the National Sugar and Liquor Association, the organizing committee will make use of all eight exhibition halls of Shenyang International Exhibition Center to set up a special comprehensive pavilion, a wine and international pub, a liquor pavilion, a food and beverage pavilion, a condiment pavilion, a food machinery pavilion, a food packaging district, a snack food district and a Liaoshen district showing the elegance of local enterprises, with a total exhibition area of nearly11.

At the same time, in the surrounding area of Shenyang International Exhibition Center, there are more than 20 giant gatehouses, 37 1 group advertising signs, 10 special shapes, fence advertisements that set a new record for outdoor advertising of sugar and wine parties, and other colorful advertising forms, with a total publishing area of 1 1840 square meters, creating a strong trading atmosphere of sugar and wine parties.

For the convenience of exhibitors and spectators, the organizing committee has formulated various safeguard schemes. In order to alleviate the pressure of people flow during the exhibition, the traffic police department of the public security formulated the methods to correctly guide and evacuate the traffic flow and people flow by setting road guidance, parking signs and selecting spare parking lots. The transportation department has formulated a transportation security plan. On the basis of encrypting the existing bus interval, four bus lines leading to Shenyang International Convention and Exhibition Center will be temporarily opened by means of partial charging, and about 7,000 parking spaces and 3,000 spare parking spaces will be planned to coordinate with taxi companies in passenger protection. At the same time, Shenyang Traffic Station will broadcast the road traffic around Shenyang International Convention and Exhibition Center in time; Railway, aviation and other departments have also taken corresponding measures to ensure that the contestants return from Shenyang in time.

In order to ensure the dining of exhibitors and visitors, the organizing committee also arranged five fast food companies and famous local snacks to enter the exhibition hall. At the same time, we cooperated with relevant departments to formulate work guarantee schemes for water, electricity, fire protection, public security, communication, mobile public toilets and vehicle parking management during the sugar and wine party. During the exhibition, the police force will be further strengthened, traffic will be diverted, law enforcement will be intensified, and various security risks will be eliminated to ensure the complete success of the exhibition.

This sugar and wine party will not only bring great benefits to exhibitors, but also bring considerable economic and social benefits to Shenyang and its surrounding cities, play a positive role in promoting Shenyang's economic development, comprehensively enhance the external influence and radiation of Shenyang's central city, and show Shenyang's new image.

20 1 1 autumn sugar and wine party

The total turnover of commodities in this fair is19.222 billion yuan, of which the total turnover of sugar and sugar products is 5.830 billion yuan, the total turnover of alcohol is1151300 million yuan, the total turnover of canned food is 160 1 000 million yuan. This year's liqueur will continue to be held in strict accordance with the principle of "unified exhibition and centralized transaction". Shenyang International Exhibition Center has only one exhibition area, and all eight existing exhibition halls will be used. There will be a special comprehensive hall, wine and international wine house, liquor house, catering hall, food hall, condiment hall, food machinery hall, food packaging area, snack food area and Liaoshen area to show the elegance of local enterprises. By then, more than 3,000 exhibitors including Maotai, Carlsberg, Budweiser, Maicheng stout and Galeries Lafayette and more than 200,000 people from home and abroad will come to Shenyang to participate in the exhibition. In order to effectively set off the atmosphere of the sugar and wine party and maintain the traditional characteristics of the sugar and wine party, the organizer has formulated an outdoor advertising planning scheme to facilitate the participating manufacturers to publish their own unique outdoor advertisements; At the same time, the release of outdoor advertisements in the planning area will also implement the prescribed approval procedures and strictly implement the planning plan.

1, leaders at all levels attach great importance to it.

This fair has been highly valued by leaders at all levels and relevant departments. He Jihai, President of china association for quality and Honorary President of China Business Federation, Deputy Director of Economic Committee of Chinese People's Political Consultative Conference, President of China Business Federation, He Yun, Director of Supervisory Board of State-owned Assets Supervision and Administration Commission of the State Council, Lu, Deputy Director of Service and Trade Department of Ministry of Commerce, Gu Shen, General Manager of China Huafu Trade Development Group Company, General Manager of China Sugar and Liquor Group Company and other national ministries and central enterprise leaders. Chen, Governor of Liaoning Province, Standing Committee Member of Liaoning Provincial Party Committee and Secretary of Shenyang Municipal Party Committee, Bing Zhigang, Vice Governor of Liaoning Province, Chen Haibo, Mayor of Shenyang, Director of Shenyang Municipal People's Congress, Secretary General of Liaoning Provincial Government, Deputy Secretary General of Liaoning Provincial Government and Director of General Office of Liaoning Provincial Government Wang Runjun attended the opening ceremony.

In the preparatory stage of the exhibition, Mayor Chen Haibo, Vice Mayor Qi Ming and General Manager Wang Xinguo convened relevant departments and institutions for many times to study the situation and analyze problems, which laid a good foundation for the success of this sugar and wine party.

A conference coordination group composed of 37 relevant government departments was established in Shenyang, which provided a strong organizational guarantee for the smooth holding of this fair.

The Service Industry Committee is the general mobilization of the whole committee, and has set up ten working groups, guarded by different directors, to carry out various tasks in a targeted manner as planned, and successfully completed various overall tasks.

2. Attach great importance to safety work.

In order to fully implement the central government's plan on food safety, ensure that the exhibitors are qualified and the products of the development trade are safe, the organizing committee puts high demands on the exhibitors, conducts strict examination from all aspects, resolutely rejects the progress of enterprises whose qualification examination does not meet the standards, and strives to create a safe and secure trading environment.

At the same time, by signing a letter of commitment with all exhibitors, exhibitors are encouraged to be self-disciplined, self-disciplined and bear legal responsibilities independently, and they are managed according to the operating rules of the market economy, effectively preventing counterfeit and shoddy products from entering the exhibition venue of the sugar and wine party, and ensuring that the national sugar and wine party will become a safe and secure trading platform.

On the other hand, in view of the large number of exhibitors and the difficulty in management during the sugar and wine party, the Shenyang Municipal Government issued the Notice on Strengthening Urban Management and Eliminating Security Risks during the 201National Autumn Sugar and Wine Party, which clarified the responsibilities of all departments. By signing safety responsibility letters with major hotels and restaurants, we will strengthen law enforcement inspection of relevant places from fire safety, public security safety and food safety. Public security, industry and commerce, food and drug supervision, quality inspection, health, food safety and other relevant departments resolutely implement government decisions and implement law enforcement responsibility measures in an in-depth and pragmatic manner, making it difficult for illegal enterprises and counterfeit and shoddy products to land in Shenyang.

Under the unified leadership of the municipal government, the Municipal Service Commission, the Public Security Bureau, the Industrial and Commercial Bureau, the Urban Management Enforcement Bureau, the Urban Construction Bureau, the Food and Drug Administration and the Health Bureau have formulated and implemented exhibitions, transactions, fire fighting, public security, transportation, advertising, health and epidemic prevention with the overall goal of "safety, order, standardization and success" and the important principle of "managing hidden dangers, ensuring safety and promoting standardization".

The organizers and convention and exhibition service agencies have also strengthened self-discipline, strengthened the selection of clients and quality control, actively cooperated with the organizing committee of the Sugar and Liquor Association, and made efforts to cut off the passage of counterfeit and shoddy products from the source to create a safe, fair and orderly trading platform for the National Sugar and Liquor Association.

3. Enterprises actively participate in the exhibition, and the planning of the exhibition area is professional and reasonable.

The actual exhibition area of this fair is nearly 1 1 000 square meters, which is equivalent to more than 5,300 standard booths and nearly 3,000 exhibitors, setting a new historical record for holding sugar and wine parties in Northeast China and exceeding the average exhibition scale of national sugar and wine parties in recent years. The exhibits cover traditional wines, wines and international spirits, food and beverages, dairy products, condiments, snack foods, canned foods, food packaging and food machinery. There are also special comprehensive halls, wine and international pubs, liquor halls, food and beverage halls, condiment halls, food machinery halls and food packaging areas. In order to better display the development achievements of local economy in recent years, Shenyang Special Zone, Liaoning Province, with an area of nearly 1,000 square meters, has been specially opened to meet the exhibition needs of local enterprises.

At the same time, combined with the excellent exhibition facilities of Shenyang International Exhibition Center, this year's Sugar and Liquor Fair has made some innovations in exhibition planning. By adding enclosures, not only the management of the exhibition is more orderly, but also the use value of the exhibition hall is maximized. Every door of the exhibition hall in the enclosure is open, which completely eliminates the dead angle of the exhibition and makes the trade opportunities of each booth more balanced.

Reasonable layout facilitates the negotiation and transaction between exhibitors and professional visitors, and further integrates the exhibition layout of the sugar and wine party with the international advanced exhibition mode. At the same time, standardized management has been strengthened. In the actual process of inviting exhibitors, detailed working rules and operating specifications have been formulated, and the product range of exhibitors has been strictly controlled, and the exhibition has been truly divided according to product categories. In terms of channel planning and audience guidance, a series of new measures have also been formulated. The identification system is perfect and clear, and the service system is reasonably laid out to meet the needs of exhibitors and participants as much as possible.

During the transaction, the cumulative number of people entering the exhibition hall of the sugar and wine party exceeded 300,000. All exhibitors warmly welcome visitors, make full use of the platform provided by the sugar and wine party, and compete to participate in the exhibition, so as to make the negotiations and transactions harmonious and orderly. There are many high-quality products in booth design and production, and the production technology and design concept have made new breakthroughs compared with the past.

4. Supporting services are in place.

High-level and multi-level services are the foundation of the exhibition. In terms of venue services, this year's liqueur will comprehensively improve the service level and upgrade the service content. Full-featured business activity area, perfect and clear logo navigation system, well-organized cleaning system and a series of personalized services all indicate that the sugar and wine club is gradually connecting with the international standards in professional services.

The specially planned dining area is clean, comfortable, safe and hygienic, with various dining options, which provides great convenience for exhibitors and professional visitors.

The huge parking lot and orderly command system played their due role during the exhibition, fully meeting the needs of exhibitors and visitors.

At the same time, the login and sign-in system for on-site exhibitors and visitors is also more perfect. On the basis of fully summing up experience, we will overcome practical difficulties such as large audience flow at sugar and wine parties and continue to implement strict access control. The development of this work is of great significance to better standardize the exhibition order, create a good trading environment, ensure the professionalism of buyers, improve the quality of display and trading, improve the information management of sugar and wine parties, and provide refined services for exhibitors and audiences. This year's Expo has once again revised and improved the online exhibitors and professional visitors' login system, making exhibitors' services, information statistics and dissemination more convenient and effective.

5. The highlights of the international exhibition area are outstanding.

In recent years, the imported wine market has rapidly warmed up, and the import volume has increased more than five times in the past five years. As the largest trading platform in the circulation field of Chinese wine and food industry, it also launched wine and international pub at the Spring Fair in 2009. For more than two years, wine and international liquor stores have enjoyed a high reputation in the industry and have a wide influence on a global scale. In this fair, the actual exhibition area of the wine and international liquor hall exceeded 6,543.8+0.4 million square meters, reaching the highest level of the national sugar and wine fair in autumn. Products from France, Spain, Canada, Australia, Italy, Chile, the United States, Argentina, Romania, Germany, Czech Republic, South Africa, China, Taiwan Province Province and Hongkong all participated in the exhibition, which formed a warm scene in which many internationally renowned brands appeared in concentration. The layout of the exhibition area fully reflects the characteristics of western culture, with orderly management and comprehensive service, which is well received by exhibitors. The business activity center has high utilization rate and good use effect.

6. Advertising is released in a safe and orderly manner.

The huge scale of outdoor advertising is one of the most striking features that distinguish the liqueur party from other domestic exhibitions. In order to maintain and carry forward the traditional characteristics of sugar and wine parties, meet the needs of exhibitors, and give consideration to the basic principles of urban management, this fair has intensified scientific planning and standardized management, and made specific provisions on the time limit for outdoor advertising, construction safety, production requirements, and urban environmental protection. The distribution area of outdoor advertisements in this fair is more concentrated, the layout is more standardized, the design and construction are safer, and the overall effect of "more standardized, safer and more beautiful" is realized. Many sugar, liquor and food enterprises make full use of all kinds of advertising resources, and with the assistance of exhibition service agencies, they have carefully designed and demonstrated their magical power, especially the double-sided advertising enclosure with the length of1184m and the publishing area of11840m2, which not only closed the exhibition area, but also created the latest record of the ink-jet advertisement of the sugar and wine party.

7. Forum activities are colorful.

Standing at the height of industry development, the organizing committee has carefully organized and arranged a series of forum activities, which enriched the connotation of the fair and provided more information services for exhibitors and professional visitors. These forum activities mainly include: 20 1 1 China food industry growth star selection activity and award ceremony, "On China" imported wine summit forum and national assured wine demonstration store release ceremony, 201/China wine thousand merchants conference, 20 165438 China food industry ". At the same time, the fifth Wine and International Spirits Challenge of the Sugar and Liquor Association also attracted the active participation of many enterprises. The China Liquor Northeast Industry Summit Forum held by professional media and other institutions was successfully held as scheduled, and all achieved the expected goals and effects.

8. The news propaganda is vivid and colorful

Like previous expositions, the central media, industry media and local media all showed great enthusiasm for the sugar and wine party, and made breakthroughs in the breadth and depth of news reports, forming a good situation in which news units have high participation, strong timeliness and strong communication. The relevant departments of Shenyang have called news media for many times, carefully deployed the news propaganda work of this fair, organized reporters to go deep into the exhibition hall of the sugar and wine party, and reported on the participating enterprises. In addition to receiving and serving journalists, the Press Center of the Organizing Committee of the Sugar and Liquor Association also organized and compiled four issues of 40,000-word sugar and liquor briefings, which comprehensively and objectively reflected the overall appearance of the sugar and liquor association, provided effective help for the news media to cover the sugar and liquor association in depth, and was greatly welcomed by the media. People's Daily Online, Xinhuanet, china network television, Shenyang Radio and TV Station, Sugar and Liquor Express, Food Business Network and other media set up live broadcast rooms at the exhibition site to broadcast the whole process of the national sugar and liquor party, and completed special interviews with hundreds of enterprises, which strengthened the effectiveness and intensity of information dissemination of the sugar and liquor party. Official website National Sugar and Liquor Association, journal of the National Sugar and Liquor Association, exhibition guide, exhibitor's manual, etc. They all provide services for exhibitors and visitors at different levels and are well received by everyone.

20 1 1 Autumn National Sugar & Liquor Fair achieved the expected goal, completed its own task as a platform for the circulation and trading of alcoholic foods, promoted the development of the industry, promoted the information exchange within the industry, and communicated the production and marketing links, which played its due role in bringing a large number of safe and high-quality alcoholic foods to thousands of households.