Jinjiang and NEST are not just a meeting.

165438+ Since10.8, LPL clubs such as JDG have announced that they will participate in the 2022NEST National E-sports Competition.

With the joint efforts of various departments in Fujian Province, it is jointly undertaken by the Sports Information Center of the State Sports General Administration, Beijing Huaao E-sports Culture Media Co., Ltd., Fujian Radio and Television Network Group and Jinjiang Municipal People's Government, co-organized by Jinjiang Sports Bureau, Fujian Radio and Television Network Industry Group Co., Ltd. and Jinjiang National Sports City Co., Ltd., and supported by Fujian Digital Fujian Construction Leading Group Office and Fujian Sports Bureau. The final of the 2022NEST National E-sports Competition will be held at 1658.

In the three-day finals, in addition to League of Legends, the host e-sports events Street Fighter V and FIFA22 are also worthy of attention. Less than a year before the Hangzhou Asian Games, the 2022NEST Finals to be held in Jinjiang No.2 Sports Center is more like a "preview" of the Asian Games e-sports events.

On the important node of the tenth anniversary, the cooperation between NEST and Jinjiang is more like friends reunited after a long separation, and finally they can work together to create greater development space for each other.

As early as 20 16, the Olympic Committee began to think about the possibility of e-sports entering Asia. The reason behind it is precisely that the Olympic Games is losing its appeal to young people, while e-sports has sprung up everywhere. After years of discussion, reflection and demonstration, people gradually realize that traditional sports and e-sports are not antagonistic.

Today's knowledge is that traditional sports still exist and e-sports are developing rapidly. They should learn from each other and develop together.

According to the latest market research data, the global e-sports audience will increase to 532 million in 2022, and the compound annual growth rate is expected to be 8% by 2025. China's e-sports audience is expected to reach 450 million, making it the largest e-sports market in the world, with an annual output value accounting for about one third of the global e-sports industry.

More and more cities are accelerating their investment and support for the e-sports industry. According to incomplete statistics, at present, more than 25 provinces/municipalities and 32 cities have issued e-sports related support policies. With the help of e-sports, the identity of e-sports industry as a new sport is being accepted by more and more people.

Peter Wall, CEO of Newzoo, a European e-sports research institute, once commented on the e-sports industry: "E-sports will not develop exponentially like independent emerging industries, but it can accelerate the integration of many existing industries." Nowadays, e-sports real estate, e-sports hotels and e-sports tourism have been certified and accepted when more and more traditional industries and e-sports collide with each other.

Last year, at the 20021Straits Digital Sports Competition Conference held in Fuzhou, e-sports and games, entertainment, science and technology, exhibitions, 5G, artificial intelligence, national tide culture and other fields were regarded as important components of the digital sports industry chain.

When it comes to Jinjiang, many people may think of the leisure of coastal cities, the delicious food and the charm of local customs in southern Fujian for the first time. But in fact, Jinjiang is the birthplace of many top domestic sports brands such as Anta, Jordan, 36 1, Xtep and Hongxing Hongxing Erke. With the advantage of sports industry cluster and the east wind of Beijing Olympic Games, Jinjiang has successively landed in China Badminton Team Training Base, Asian Beach Volleyball Championship, FISU Football World Cup, Super League and other top sports events, becoming the third largest sports industry base in China and a veritable sports city.

Although the sports atmosphere in Jinjiang is very good at present, there are hundreds of amateur events every year, and mass sports are quite energetic. However, under the situation of the overall loss of audience in the sports industry, Jinjiang also needs to find a way of transformation in advance.

From this perspective, the cooperation between Jinjiang and NEST is full of great imagination.

First of all, NEST, as an old-fashioned national-level comprehensive event IP, has always adhered to the idea of sports operation and is proficient in the regional exploration of e-sports. For Jinjiang, landing in the NEST national e-sports competition is equivalent to finding a window and a bridge at the same time.

A window means that although e-sports is a regular competition recognized by the State Sports General Administration, its holding, operation and operation follow unique logic and methodology, and there are great differences between different events.

At this time, the advantages of NEST as an old-fashioned national comprehensive e-sports event are reflected.

Through the landing of the 2022NEST Finals, Jinjiang can have a systematic understanding of the characteristics, logic and methodology of almost all e-sports events, and combine its own mature sports event landing and management capabilities to quickly grasp the core competence of developing the e-sports industry. Whether it is to develop e-sports independently or to seek the driving role of e-sports in its own sports industry, this is a good experience.

And through NEST and e-sports, Jinjiang can understand the preferences of young people. Whether it is sports events, e-sports events or tourism industry, understanding young people is equivalent to understanding the law of traffic from the perspective of realizing traffic. This is particularly critical at a time when local sports brands in Jinjiang are increasing live broadcasts. In the long run, whether we strive for a place online, attract more young people to experience the unique customs of Jinjiang offline, or use e-sports as an amplifier to better spread the city brand of Jinjiang and identify the preferences of young people.

A bridge means that as a national comprehensive e-sports event, the audience of NEST is not limited to a single project. For Jinjiang, a freshman in e-sports, the 2022NEST Finals is a bridge for them to quickly reach a wider range of young people.

Jinjiang has a strong sports atmosphere, and the introduction of e-sports culture will enrich the original sports culture. NEST has rich experience in cultivating local e-sports culture and integrating two cultural exchanges. Taking Xiamen as an example, NEST has established a connection between a famous tourist city and e-sports. Whether it is to help a city understand e-sports, to help it cultivate a unique e-sports culture, or to break through the gap between e-sports and sports culture, NEST can provide powerful help.

The encounter between NEST and Jinjiang was so simple more than once.

For Jinjiang, whether it is independent development of e-sports industry, it enjoys the dividend of the growth of emerging industries; Or give full play to the "adhesive" role of the e-sports industry and activate existing traditional industries; Or through e-sports, better understand the thoughts, ideas and interests of a new generation of young people. The annual finals of the 2022NEST National E-sports Competition played a vital role.