Traditional Culture Encyclopedia - Hotel accommodation - What is the tourism planning of Jiuhua Mountain Villa in tourism planning and design?

What is the tourism planning of Jiuhua Mountain Villa in tourism planning and design?

What is the tourism planning of Jiuhua Mountain Villa in tourism planning and design? Special Study on Mountain Villa Tourism Planning: Jiuhua Mountain Villa is one of the successful cases of landscape construction in Lv Wei. Located in Jiuhua Mountain Villa, Beijing, it now covers an area of more than 2,000 mu. It is the largest conference reception center in Beijing, and the exhibition hall area ranks second in Beijing. The hotel has more than 2,300 rooms with different styles and nearly 5,000 beds, including ordinary standard rooms, deluxe standard rooms, quadruple rooms, deluxe single rooms and executive suites, as well as 300 garden villa suites, families with hot springs and six quaint and elegant quadrangles. More than a dozen restaurants with different flavors and more than 6,000 seats. Jiuhua Mountain Villa has perfect conference and exhibition facilities and more than 100 meeting rooms with different specifications, which can meet the needs of dozens of people gathering to thousands of people meeting. Jiuhua Mountain Villa has various hot springs, health care, entertainment and sports, such as an open-air hot spring theme park, a large indoor carnival, a 32-lane bowling alley and so on. Jiuhua Physical Examination is the largest physical examination place in China, and is known as "Beijing Super Physical Examination Carrier", which provides health examination services for guests in star-rated hotels. Jiuhua Mountain Villa was originally a resort hotel in the suburbs of Beijing. However, with the rapid development of leisure industry and increasing market competition, the inherent defects of single-function resort hotels are increasingly apparent. It is impossible to maintain the operation of a resort only by holiday guests, especially in a non-economically developed country like China. Therefore, we must vigorously introduce conference and tourism teams to supplement and attract China's broader market. Jiuhua discovered the business point of conference, and finally determined it as the business direction of Jiuhua in the future-to build the first "metropolis" in Beijing. In 2006, Jiuhua Mountain Villa received 3.6 million tourists, and its tourism income exceeded 500 million yuan, which formed a positive trend of an average growth of 37% for seven consecutive years and became one of the three major hotels in Beijing. It is reported that this is a tourist resort with the largest number of tourists and the largest business income in China. The estimated turnover of Jiuhua Mountain Villa 20 10 is about 3.2 billion. It can be seen from the operation of Jiuhua Mountain Villa that the mode of developing metropolis has great market potential in China. Looking only at the market in Beijing, the supply of metropolises is far from saturated. Beijing is the political and cultural center of China, and its economic development is also the top city in China. Led by the government, various international and domestic political conferences, cultural exchange forums, expositions and economic conferences of major enterprises are held every year. In 2005 alone, the number of conferences in Beijing reached174,000, with an average annual growth rate of 35%, of which domestic conferences167,000 accounted for. Therefore, it can be seen that it is wise for Jiuhua Mountain Villa to take the metropolitan mode.