How to layout the picture album in a stylish way

Many companies are not willing to spend too much energy on the design of company albums, but they also want to use the lowest price to make the design of company albums high-end and upscale. No pain, no gain, no album design without careful planning is difficult to be distinctive. Picture album design: Think clearly about the design purpose

When designing a picture album, the company must be clear. What is the purpose of this picture album? Is it to display the company's products? Or is it the company's business philosophy? Or is it a sales model? Etc., because the amount of information carried by the picture album is limited, the purpose expressed by the company must be focused on the layout content of the picture album on the limited page. Don't put all the information into one picture book, as that will definitely make the reader confused.

Zhonghui Design Original Picture Album Design: Think clearly about the target audience

With the above clear design purpose, you also need to understand the readership of this picture album. The knowledge and age group of the group seeing this album. Understanding the copywriting and layout selection of these picture albums will give you a clue. The copywriting must be real data and cannot be boastful and promote the so-called "atmosphere". For example: a picture album of underwear products faces The group of people must be pure girls or charming women, so the copywriting of this picture album should be relatively soft, and the pictures and design colors should be biased towards fashion style. After understanding his audience group, the designer then studied the company's products, corporate culture, and business philosophy, from which he could refine the relevant elements of the album design, adjust the copywriting in the right direction, and ensure that it is consistent with the design style.

Zhonghui Design Original Picture Album Design: Get the Decision Maker

The boss or management of the company will ultimately finalize the design of the picture album, and these people want the design The resulting picture album has a good visual effect. On the one hand, it must also express the concept or audience provided by the above Tianjiao design. However, such people do not understand planning and do not provide any materials for the design, leaving the design to be pieced together on the Internet. In the end, it is difficult to achieve the unity of the overall style with the pieced together pictures. PS pictures are fake pictures and cannot withstand any scrutiny in the end. Therefore, the design effect and publicity effect are greatly reduced and the true meaning of album design and printing is lost. Therefore, in order to present an excellent album design, photography, design, copywriting, and planning must be combined.

Zhonghui Design Original Album Design: Good Copywriting, Concept, and Printing Technology

If you have good creativity, good copywriting, pictures, and concept, then the final product is printing Technology, for printing technology, we talk about printing ink, but also paper selection, cover paper selection, such as special paper, environmentally friendly paper, this type of paper with design can present an artistic effect and increase the artistic sense. In the later stage, In terms of technology, it can be stamped, silvered, embossed, and other processes. The things designed in this way can be presented through special processes in the later stage, so that the album can achieve the album design that best suits the enterprise.

Zhonghui Design Original Picture Album

In fact, after a brief understanding, many people feel that the money is not worth the money. In fact, this is not the case. Every page of the company’s picture album is designed by the designer. It requires countless thoughts, and then each page must be combined together. It cannot be seen as scattered, but must be perfectly combined to make people feel that it is a whole.