This paper discusses the contents of crisis public relations in detail, and illustrates the principles of crisis handling with examples.

The content of crisis public relations:

1, problem management. Systematically monitor and evaluate issues that may affect the organization.

2. Crisis planning and prevention. Study and deal with possible crisis scenarios and establish crisis management organizations.

3. Crisis response. Facing the outbreak of crisis, we should implement a comprehensive management plan and grasp the initiative of crisis management.

4. the aftermath. Judge the damage degree of the crisis, evaluate the effect of the crisis plan, and make adjustments and revisions.

Principles of crisis management: 1, humanitarian principles; 2. The principle of timeliness; 3. The principle of calmness; 4. The principle of comprehensiveness; 5, the principle of accuracy; 6. The principle of fairness; 7, the principle of objectivity; 8. The principle of flexibility; 9. The principle of openness; 10, targeted principle; 1 1, the principle of maintaining reputation.