Shop opening project plan

Selected templates of opening shop project planning book

Article 1: Shop Opening Plan Template

I. Description of the Project

1. Project background (Why do you want to open this store? Explain under what circumstances or opportunities you want to open a shop and realize your dream of starting a business as a boss. There is a huge market demand space in the infant products market, especially in the early childhood education market. With the change and renewal of the concept of one-child education in China, a new generation of parents will spend more money on their children's comprehensive quality education. With the structural changes in the domestic retail market and the arrival of the aging society in China, the infant products market in China is entering the "adjustment" stage of reshuffle and integration, especially the rise of e-commerce in the information economy era and the change of people's consumption concept, as well as the further opening of domestic commerce after China's entry into WTO, which makes the infant products market face more intense market competition and rich business opportunities. For the infant product market, online marketing and purchasing have become very popular, which has opened up new sales channels for enterprises and businesses. At present, China's infant products market has entered a period of rapid development, with an average annual growth rate of about 10%, which is higher than the growth rate of social commodity retail in the same period. Since 2004, there has been a third baby boom in China-the first two were in 1950s and 1980s. The annual birth population in China will reach1.8-20 million. Under the background of China's sustained high GDP growth, the arrival of the fourth baby boom and China's transformation from a world factory to a world market, China's "baby economy" has good development opportunities. At present, the first generation of only children in China has reached the stage of marriage and childbearing. This generation of only children grew up in a relatively superior environment, and their consumption concept is very different from that of their parents, especially in educating the next generation. This is a very important reason for the popularity of baby products. According to the current number of newborns, the number of infants aged 0-6 is 65.438+0.08 billion. Based on the average cost of 4,000 yuan per child, the expected capacity of the baby products market for 0-6 years old is 400 billion yuan, which is a huge consumer market. The infant products market in China has entered a period of rapid development, with an average annual growth rate of over 17%. With the gradual development of products, the scale of this market is expected to further expand. The unique characteristics of "subrogation consumption" in the baby products market, the pet consumption psychology of traditional families and the advanced financial consumption concept of young parents born in 1980s will still directly and profoundly affect the retail market of pregnant and baby products and even the whole industry, endowing the industry market with brand-new consumption characteristics, thus determining the sustained and high growth of consumption of pregnant and baby products. The market potential of baby products is huge, such as children's wear, toys, pacifiers, milk bottles, milk powder, preschool products, baby skin care products and so on. Many enterprises and individuals are aiming at this market. Baby products are constantly refined, and new products emerge one after another, developing in the direction of humanization, serialization and modularization. While baby products are becoming more and more rich and serialized, some specialty stores have gradually changed their strategies and changed single products into package promotions. In every baby shop, you can see some suits on sale, which are loved by young mothers. The pregnant and baby market is not only a staged opportunity, but an era of great development by leaps and bounds.

2. Project introduction (describe the retail store model that meets your advantages and wishes, including store name and store.

Store format, main products in the store, etc. What is unique about it? What will your store provide to consumers? )

Investment Analysis of Opening a Baby Store Market Prospect: Nowadays, many young parents are only children, and their consumption concept and level are very different from those of the previous generation, and they spend a lot of money on their children. 2006 and 2007 are the Year of the Dog and the Year of the Pig, which are the traditional Chinese zodiac signs in China. There was a wave of marriage in the first quarter of this year. Bottle, nipple, milk powder; Clothes, diapers, diapers; Bathtub, cart, crib; Pillows, bedding, toys? Yes, these "things"

It's all baby products. Although things are small, all kinds of things add up, and the expenses spent on babies also account for the bulk of a family's consumption expenditure.

3. The purpose and concept of the project

Second, the location of the store (where is the location of the store? Why did you choose this position? )

Third, competition analysis (who are the relevant competitors? How are their business conditions? What are their advantages and disadvantages? )

Fourth, target market analysis (which consumers are your target market? What are their demand characteristics and demographic characteristics? How big is the target market? How will it develop in the future)

Verb (abbreviation of verb) store operation and management

1. goods and services strategy

2. Commodity procurement

3. Price setting and adjustment

4. Promotion strategy

5. Shop design

Organizational design of intransitive verbs

1. Organizational structure

2. Job descriptions and requirements of team members

7. Business objectives (including short-term, medium-term and long-term objectives and how to achieve them, such as: how long will it take to reach the breakeven point? How long will it take to start making a profit? Or whether there are plans for expansion. )

Eight. financial plan

1. capital requirements and use plan (how much capital is needed to start and maintain the first year of operation? Where are they used? )

2. Financing plan (is it estimated that the source of funds for opening a store is sole proprietorship or partnership with friends? If there is a partnership, what is the contribution ratio of each partner? At the same time, we should also consider the proportion or use of cash and bank loans, which is related to the profit distribution after opening a store in the future. )

3. Cash flow forecast and profit and loss forecast table (planning the monthly cash flow and profit and loss statement for the first two years, how much sales will be realized in the first year? If not, what measures will you take? )

Nine, risk assessment (what risks will be encountered in the operation process? How to avoid and deal with it? )

Part II: Sample of commercial project plan

I. Overview of the Project Enterprise

The abstract of a business plan is the core of all plans. * Investment arrangements

* Basic information about the enterprise to be established

* Other information or data that need to be highlighted (it can be repeated with the following, and this summary will be regarded as the project summary by investors).

Second, the business description

* Enterprise purpose (about 200 words) * Main development strategic objectives and stage objectives.

* Technical uniqueness of the project (please compare with similar technologies)

This paper introduces the personnel and capital plan of R&D investment and the goals to be achieved, mainly including:

1, investment in scientific research funds

2.R&D personnel

3, research and development equipment

4. Technological progress and development trend of R&D products

Third, products and services

* Entrepreneurs must introduce their product or service ideas. The main contents are as follows:

1, product name, characteristics and performance; * Introduce the products or services of the enterprise and their value to customers.

2, product development process, * whether the same product has not appeared in the market? Why?

3. At which stage of the product's life cycle?

4. What is the market prospect and competitiveness of the product?

5, product technology improvement and upgrading plan and cost, * the source of profit and sustainable profit business model.

* production and operation plan. Mainly includes the following contents:

1, production and operation plan of new products: how to purchase raw materials for producing products, relevant information of suppliers, labor force and employees, arrangement of production funds, factories, land, etc.

2, the company's production technology ability

3, quality control and quality improvement ability

4. Production equipment to be purchased

5. Production process

6. Economic analysis and production process of products.

Fourth, marketing.

* Introduce the market, marketing strategy, competitive environment, competitive advantages and disadvantages, product sales amount, growth rate, core technology of products or services, total demand of core products to be invested, etc. * The target market should solve the following problems:

1. What is your market segment?

2. What is your target customer base?

What is your five-year production plan, income and profit?

4. How big is your market? What is your target market share?

5. What is your marketing strategy?

* industry analysis, should answer the following questions:

1. What is the development level of this industry?

2. What is the development trend now?

3. What is the total sales of this industry? What's the total income? What is the development trend?

4. What is the impact of economic development on this industry?

5. How does the government affect the industry?

6. What determines its development?

7. What is the essence of competition? What kind of strategy do you adopt?

8. What are the barriers to enter this industry? How will you overcome it?

* competition analysis, answer the following questions:

1, your main competitor?

2. What is your competitor's market share and strategy?

3. What new developments are possible?

4. What is the progress and realistic material basis of your core technology (including the ownership of patented technology and the use of related technologies) and product research and development?

5. What's your strategy?

6. What are your development advantages, market advantages and geographical advantages in the competition?

7. Can you stand the pressure of competition?

8. What are the advantages of product price, performance and quality in market competition?

* marketing, your market influence strategy should explain the following questions:

1, marketing organization and marketing team

2. Selection of marketing channels and construction of marketing network.

3. Advertising strategy and promotion strategy

4. Price strategy

5. Market penetration and development plan

6. Emergency countermeasures for emergencies in marketing

Verb (short for verb) management team

* comprehensive introduction of the company's management team, mainly including:

1, the company's management organization, major shareholders, directors, key employees, salary, stock options, labor agreement, reward and punishment system and the composition of various departments should be clearly displayed.

2. Show the fighting capacity and uniqueness of your company's management team, as well as its unique cohesion and spirit of unity and hard work * List one of the key figures of the company (including founders, directors, managers and key employees, etc.). ).

* How many full-time employees are there in the enterprise * * * How many part-time employees are there in the enterprise * * * There are no suitable candidates for key positions? * What are the strengths and weaknesses of the management team? * Talent strategy and incentive system?

* External support: the names of the legal advisers, investment consultants, investment consultants, accounting firms and other intermediaries hired by the company.

Financial prediction of intransitive verbs

* Financial analysis includes the following three aspects:

1. The historical data of the past three years and the development forecast of the next three years mainly provide the cash flow statement, balance sheet, income statement and annual financial summary report of the past three years. 2. Investment plan:

(1) Estimated amount of venture capital.

(2) How to arrange the future financing capital structure of venture enterprises?

(3) obtaining the mortgage and guarantee conditions of venture capital.

(4) Investment income and reinvestment arrangement

(5) arrangement of equity ratio of both parties after venture capitalists invest.

(six) investment fund income and expenditure arrangements and financial report preparation

(7) The degree of investors' participation in the company's operation and management.

3. Financing needs

The amount of funds needed for starting a business, team contribution, capital demand plan, the amount of funds needed to realize the company's development plan, the time limit for capital demand, and the use of funds (specify and list the use of funds).

Financing plan: describe the investors the company wants and the shares it holds, as well as other sources of funds, such as bank loans.

* Do you need investment to complete R&D?

* Investment needed to make ends meet?

It's time to break even?

The planned progress of project implementation and the corresponding fund allocation and progress.

:: Investment and income

* Briefly describe the current venture capital amount, exit strategy, expected return amount and timetable?

Seven. capital structure

* Statement of current capital structure

* Statement of capital structure after liquidity is in place.

* Please explain what kind of investors you are looking for? (Including investors' understanding of the industry, financial and management support, etc. )

Eight, investors exit way

* Stock listing: According to the analysis of this business plan, analyze the possibility of listing the company and explain the preconditions for listing.

* Equity transfer: investors can recover their investment through equity transfer.

* Share repurchase: According to the analysis of this business plan, the company should explain the implementation of the share repurchase plan to investors.

* Profit dividend: Investors can recover their investment through the company's profit dividend. According to the analysis of this business plan, the company should explain the implementation of the equity profit dividend plan to investors.

Nine. Risk analysis

* Risks faced by enterprises and countermeasures

The risks that may be encountered during the project implementation are described in detail, and effective risk control and prevention measures are put forward, including technical risks, market risks, management risks, financial risks and other unforeseen risks.

X. Other explanations

* What do you think is the key factor of enterprise success?

* Please explain why investors should invest in your enterprise instead of other enterprises?

* The detailed resume and recommendation letter of the person in charge of the project undertaking team or general manager of the company.

* Media coverage of products; Samples, pictures and descriptions of the company's products; Other information about the company and products. * Commitment to the authenticity of the business plan.

Chapter III: Standard sample of entrepreneurial project planning

1. Brief description of the project: project name, industry category, business model, main products, funds required by the founder team members, and contact email address for the use of funds.

"Chuangmengke" Venture Capital Exchange Platform Mobile Internet

By providing entrepreneurs and investors with a free communication platform, they can get advertisements to show their profits. Chen Bo, a social software for mobile venture capital.

***4 people: including CTO 1, CAO 1, mobile director 1,100000.

Product development, team building, office facilities, promotion and publicity, jesen@cmke.cn.

Second, the project overview description:

Help users realize their dreams!

No matter when and where, no matter at any stage, the company must keep in mind that "helping users realize their dreams" is our core purpose! Take the realization of users' dreams as our responsibility, and meet the needs of users to realize their dreams through continuous functional optimization and ecological circle improvement; All strategies, tactics and projects that can promote users to realize their dreams should be implemented as soon as possible; All strategies, tactics and projects that violate this purpose are not allowed to start; Create a dream ecosystem with user needs as the core within 3 years;

A. 18~38-year-old young people who have dreams and passions and dare to do sex and fashion; B, mainly active in first-tier cities, keen on mobile Internet access, keen on movies, music, sports, animation and other activities; C. Such people are usually called: makers, dreamers, geeks, coders, witkeys, IT customers and customers;

D. They are keen to discuss and practice topics such as entrepreneurial projects, creative ideas, scientific and technological inventions, travel plans, fashion design, literature and art, film and television, public welfare and environmental protection, and investment sponsorship; Get resources that can help you realize your dreams quickly and accurately; Including but not limited to funds, talents and experience (guidance, exchange and learning);

A. Constantly build a dream-fulfilling ecosystem around the needs of users, including capital chain, talent chain and experience chain; B, must be conducive to the user's requirements for "fast and accurate". See the platform development outline for details;

C, to enhance the user's viscosity and heat, so that users feel effective and interesting, and are willing to actively spread; * Please describe the unique core competitiveness of your project here.

Project purpose

Project strategy

Target user

How does user demand meet the core of user demand project?

Third, product progress and service:

Fourth, marketing:

* Introduce the market, marketing strategy, competitive environment, competitive advantages and disadvantages, product sales amount, growth rate, core technology of products or services, total demand of core products to be invested, etc. ;

V introduction of the core team:

* Statement of current capital structure

* Statement of capital structure after liquidity is in place.

* Please explain what kind of investors you are looking for? (Including investors' understanding of the industry, financial and management support, etc. )

Eight, investors exit way:

* Please fill in the following exit methods according to your actual situation:

1. Stock listing: According to the analysis of this business plan, analyze the possibility of listing the company and explain the preconditions for listing. 2. Equity transfer: investors can recover their investment through equity transfer.

3. Share repurchase: According to the analysis of this business plan, the company should explain the implementation of the share repurchase plan to investors.

4. Profit dividend: Investors can recover their investment through the company's profit dividend. According to the analysis of this business plan, the company should explain the implementation of the equity profit dividend plan to investors.

Nine, risk analysis:

* Risks faced by enterprises and countermeasures

The risks that may be encountered during the project implementation are described in detail, and effective risk control and prevention measures are put forward, including technical risks, market risks, management risks, financial risks and other unforeseen risks.

X. Other explanations:

* What do you think is the key factor of enterprise success?

* Please explain why investors should invest in your enterprise instead of other enterprises?

* The detailed resume and recommendation letter of the person in charge of the project undertaking team or general manager of the company.

* Media coverage of products; Samples, pictures and descriptions of the company's products; Other information about the company and products. * Commitment to the authenticity of the business plan.

Chapter four: sample of entrepreneurial project plan

I. Overview of the Project Enterprise

The abstract of a business plan is the core of all plans.

* Investment arrangements

* Basic information about the enterprise to be established

* Other information or data that need to be highlighted (it can be repeated with the following, and this summary will be regarded as the project summary by investors).

Second, the business description

1. Historical background and current situation analysis of coffee industry

Coffee, one of the three major beverages in the world, is an imported product from the west. It is indeed a household name in China, with far-reaching diachronic background and practical significance. The real rise of coffee and western food should begin in the late 1990s. Its rapid development has achieved unprecedented industry prosperity in just ten years. Now, with the vigorous development of the reform and opening-up economy, a large number of foreign businessmen and white-collar workers have been working and living with high rhythm and high efficiency for a long time, and with various factors of western culture, the sales volume of this coffee has been rising. Therefore, the main groups of coffee consumption are foreign businessmen, white-collar workers, tourists and family members. According to the survey in 2003, the coffee terminal sales markets are: coffee and western fast food chain stores, star-rated hotels and western restaurants in turn. Among them, cafes and western fast food chains are mainly composed of Shangdao coffee, Starbucks coffee, real pot coffee, McDonald's and Pizza Hut. The average monthly sales of these chain stores are 2 1. 18 tons, accounting for 30. 18%, followed by the average monthly sales of star hotels 16.47 tons, accounting for 23.47%, and the average monthly sales of western restaurants are 65,438 tons. With the development of the times and the further change of people's life concept, the coffee industry is also developing rapidly.

2. Enterprise Description-Analysis of College Students' Groups

Age: 18-25

Features: In China, most college students mainly come from their parents. They have a high level of knowledge and culture and unique values different from other groups. They pursue novelty, respect individuality, keep up with the trend, long for independence and seek excitement, but they are a little nostalgic, hoping to gain a sense of accomplishment, belonging and security.

Third, products and services

Main business scope:

Coffee: Blue Mountain, Latte, Mocha, Cappuccino, Italy, Colombia, Brazil and so on. Coffee is our specialty, and it's all freshly ground and cooked. )

Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango, etc. Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herbal teas, etc.

Dessert: all kinds of exquisite desserts, such as mousse, biscuits, cakes, etc. There are also many flavors of smoothies and ice cream.

Price positioning:

/kloc-among consumers aged 0/8-25, 44.0% think that the price of a bottle of coffee is between 3 1-50 yuan; It is considered that the most suitable proportion of consumers who set the price of each bottle of coffee at 5 1- 100 yuan is 26.8%; It is considered that the most suitable proportion of consumers to set the price of each bottle of coffee below 30 yuan is18.5%; Consumers in other price ranges have fewer choices.

Whether it is coffee products or other products, the correct price positioning method is to price according to the price acceptance of consumers for such products. For example, the strategy of pricing a bottle of coffee is to first understand the price that consumers think is most suitable for each bottle of coffee, and then determine the capacity of each bottle of coffee according to the consumer's acceptance of the price of each bottle of coffee; Instead of determining the price of the product according to the capacity of each bottle of coffee. The price positioning of coffee products is neither the higher the better nor the lower the better. Price positioning is the last word only if it meets the needs of consumers.

Fourth, marketing.

Market evaluation:

1. Target customer description: college students and teachers. Business people in the business building.

2. Market capacity or estimated market share of the enterprise: 1%

3. The main advantages of competitors: large number of products, long development history and abundant funds, which have been recognized by many guests.

4. The main disadvantage of competitors: the product model is fixed and inflexible.

5. The main advantages of this enterprise compared with competitors: in the early stage of development, we can adopt different business models and choose the most suitable one.

The main disadvantage of this enterprise compared with its competitors is that it has less funds and is not recognized by its guests.

We confirmed that the main products of the bubble afternoon tea coffee house are original flavor, iced coffee and extra strong, and increased the publicity. At the same time, the target consumers will focus on college students whose monthly consumption level exceeds that of 500 yuan.

Analysis: First of all, according to our market survey, apart from the refreshing effect, most people feel "leisure" here. Leisure is not only a life attitude, but also a life pursuit. Facing the dazzling world and the accelerated pace of life, college students have a desire to rest physically and mentally. Yunshan Shuixie Coffee House provides such a place for consumers.

Marketing plan:

1, product:

Coffee: Blue Mountain, Latte, Mocha, Cappuccino, Italy, Colombia, Brazil and so on. Coffee is our specialty, and it's all freshly ground and cooked. )

Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango, etc. Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herbal teas, etc.

Dessert: all kinds of exquisite desserts, such as mousse, biscuits, cakes, etc. There are also many flavors of smoothies and ice cream. 2. Price:

Cookie 6-8 yuan Tiramisu 10 yuan Fruit Cup 6 yuan

Vienna Black Forest Cake 8 yuan Cheesecake 10 yuan Blueberry Cheesecake 12 yuan.

3. Promotion method:

① Establish a membership card system: the name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected. Personalized service: putting some publicity materials on the table with knowledge and stories about coffee can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. It can also participate in the coffee making process.

Verb (short for verb) management team

Manager1;

Administration and Personnel Department: 1 director, 1 archivist;

Accounting department: 1 minister, 1 accountant, 1 cashier;

Marketing Department: 1 Minister, 3 members;

Purchasing Department: Minister 1, several purchasing personnel, and 2 recorders;

Wine service department: 1 minister, 4 waiters, 2 bartenders and some pastry chefs;

Financial prediction of intransitive verbs

Cost budget of each stage

1.POP fee: 100 *X yuan =XXXX yuan.

2. Coupon printing fee: XXXX yuan

3. Coffee distribution cost: cost (X yuan) * number of customers * distribution ratio (3%)= XXXX yuan.

4. Costs of other activities

;