Sun Hongbin really doesn't want to be the chairman of LeTV?

Today is a special day for LeTV. Letv's board of directors elected Sun Hongbin as the chairman. For Sun Hongbin, being elected as the chairman of LeTV is not only the chairman of Sunac China, but also the chairman of the listed company LeTV. The dual identity across real estate and Internet fields has made Sun Hongbin's fame and influence the hottest IP in recent years. Similarly, for LeTV, it also announced the end of the Jia Yueting era. In the era of Sun Hongbin, the ecological construction of LeTV proposed by Jia Yueting may become history. What impact will Sun Hongbin's indomitable personality and bigger and stronger business ideas have on the future direction of LeTV?

Although Sun Hongbin and Jia Yueting have different development paths, one is young and promising. At the age of 25, Liu Chuanzhi took a fancy to him and became the prince of Lenovo and the successor of Liu Chuanzhi. When he was young, he was prosperous and smooth. Jia Yueting, on the other hand, had a hard time starting a business when he was young. He came to Beijing alone and began to work hard for his dream. It was a bitter experience. However, these two people also have some similarities, and both of them have unique eyes. When the housing was allocated to the welfare department, Sun Hongbin began to enter the real estate market, and later there was a real estate legend in Sun Hongbin. Jia Yueting also spent a lot of money to buy all kinds of copyrighted movies and TV shows when copyright awareness was not deeply rooted in people's hearts, laying the groundwork for the arrival of the copyright era.

Now, Sun Hongbin has become the chairman of LeTV, and Jia Yueting has resigned to concentrate on developing cars. Perhaps without the financial crisis of LeTV, this arrangement would be a good result for outsiders, but the fact is that Sun Hongbin faced such a big price difference as soon as it entered the market. Although Jia Yueting has publicly stated that he will be responsible for all debts of LeTV, the huge debts are really a great pressure for Jia Yueting who wants to invest in cars now.

Sun Hongbin helped LeTV's original funds gradually get in place. Originally, onlookers thought that Sunac's entry was just a timely help, but now the reality is that Sun Hongbin became the chairman of LeTV, but the aid money turned into self-help money and became LeTV's own assets. This time, Sun Hongbin had to find a way to solve the problem. I remember that at the first press conference, Sun Hongbin, as a person who helped LeTV, once said that he understood a part of LeTV. Now, under the crisis of LeTV, when everyone is pushing Jia Yueting and LeTV, Sun Hongbin openly supports Jia Yueting in Weibo. He also said that if you don't invest in LeTV, you will definitely regret it in the future, and the core issue of LeTV is capital. As long as the capital is in place, LeTV can successfully survive the crisis.

Sun Hongbin can now serve as the chairman of LeTV, which shows that Sun Hongbin and Sunac have understood the business model and profit point of LeTV. Now, Sun Hongbin, who has taken LeTV into his pocket, may have planned his next move. The positioning and development of LeTV has already taken shape in Sun Hongbin's mind. You know, Sun Hongbin also entered the real estate market when everyone was not optimistic, and finally achieved success.

According to Sun Hongbin's personality, LeTV's ecology is likely to become a thing of the past. Although Jia Yueting's LeTV has been emphasizing ecological construction and creating LeTV's ecology, in Sun Hongbin's eyes, investing in Super League, mobile phones and other businesses is a loss-making business, and even hundreds of millions of dollars can't be seen. This form will definitely be cut down in the era of Sun Hongbin. The final result of the seven sub-ecology is to sell and dismantle, leaving only high-quality assets such as LeTV Film and LeTV.

With the cooperation between Sun Hongbin and Wanda, Sunac bought Wanda's cultural projects in one breath. Many people speculate that cultural comprehensive projects such as LeTV Pictures will cooperate with Wanda Cultural Project in the future. Relying on the mature commercial operation of Wanda and the cultural accumulation of LeTV, the strong alliance may produce the effect of 1+ 1 > 2.

Although some people still question whether Sun Hongbin has enough funds to take over LeTV and then spend huge sums of money to buy Wanda's projects. In fact, we should believe that Sun Hongbin has always declared in public that Sunac has abundant funds and stable cash flow. You know, Shun Chi in those days was due to the problem of funds, and Sun Hongbin could not make the same mistake again. We will wait and see what different surprises LeTV in Sun Hongbin era will bring us.