Traditional Culture Encyclopedia - Hotel accommodation - Please tell me about the two pictures below. What is written in English on one picture and does it need to be translated? What company’s trademark is the trademark under the other picture?

Please tell me about the two pictures below. What is written in English on one picture and does it need to be translated? What company’s trademark is the trademark under the other picture?

The picture above is China - Hotel/Motel (H or M cannot be seen clearly) - Marketing

The picture below is very blurry, mainly because the letters in the middle are unclear, but it looks like HMC , after preliminary investigation, it seems to be the website of a business provider in the hotel/hotel industry called Hospitality Marketing Concepts

hmcloyalty (dot) com