Are Atour x Hotel and Atour the same brand?

It’s the same brand.

According to (Tianyancha) inquiry, Atour X Hotel and Atour are brands owned by the same company. Atour X Hotel is the company's non-standardized high-quality brand, focusing on personalized hardware decoration and forming a unique style. Atour is the company's high-end hotel brand, focusing on business people and high-end consumers, and providing exquisite, comfortable, professional and thoughtful accommodation and services. These two sub-brands share the same parent company and both pursue the ultimate goal of excellent accommodation experience.