Conference marketing seminar plan

The marketing symposium is about to begin? Have you made the relevant plans? This article is my carefully edited conference marketing symposium planning, hoping to help you!

Conference marketing seminar project 1. Purpose of the meeting: Through this investment promotion meeting, the intention of participating dealers to cooperate with the company in time is reached, paving the way for starting the market.

Second, the theme of the conference: advocate health, create fine products and lead a win-win situation.

Three. Meeting time: during xx years 10, 15-10, 17, report on the first afternoon and report on the second day.

Formal meeting at 8: 30 a.m.

Four. Participants:

1, government leaders, including government leaders, president of Household Electrical Appliances Association.

2. Leaders of Konka Group and Kitchen and Bathroom Division, representatives of technical department, representatives of quality department, and national regional managers.

3. National distributors

4. Meeting personnel: members of the preparatory group, dispatching group, logistics group, reception group, transportation group and site planning group.

5. Meeting place: tentative "secretarial work" hotel

Preparatory period of intransitive verbs conference (September 20th-65438+1October 65438+May)

1.On September 20th, a preparatory group composed of department leaders was set up, and the person in charge was appointed to take charge of related work.

2. Before 2/91,the marketing department submitted the draft scheme of the competitions, which was discussed by the preparatory group and approved by the general manager.

3. From September 22nd to June 5th 10, the regional manager sent invitations for investment to well-known home appliance distributors in other provinces and national chain sales enterprises such as Gome and Suning.

Determine the meeting address and the list of participants (government agencies, media, industry personnel) before June 1.

5. The company establishes a master of ceremonies group or invites a professional master of ceremonies company to be responsible for the reception.

6. Division of labor (see Table 2 for details)

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8. Before June 5th 10, the marketing manager shall be responsible for the expense budget of the whole competitions, and submit it to the marketing director for review and the general manager for signature.

Seven. Meeting time (10, 16)

1, specific meeting process (see table1for details);

2. See Table 2 for the work contents and requirements of each group, and their division of labor and responsibilities;

Eight. Meeting end time (10 10 month 17)

1, clean the venue;

2. Settle the expenses with the hotel;

3. Lead the dealer to visit the company and the production site;

3. After the meeting, the regional manager is responsible for the investment negotiation and return assistance of regional distributors.

Nine. Meeting summary period (10, 17)

1. summary of the work of the investment promotion association

2, the next work plan and objectives

Table 1:

I. Agenda of the meeting

Date and time of project speech/person in charge's speech

10.1512: 00-18: 30 Guest Reception Group

18: 30-2 1: 00 dinner logistics team

10. 16 7: 00-8: 00 breakfast logistics team

From 8: 00 to 8: 30, the participants will enter the venue, and the reception group will broadcast the company's publicity advertisements.

8: 30-8: 40: The host gives an opening speech and introduces the opening music of the guests.

8: 50-9: 05 Speech by the representative of Household Electrical Appliances Association

9: 05-9: 15 Welcome speech by the group president.

9: 15-9: 45 general manager's keynote speech (company vision and development planning) general manager plays ppt speech.

Take a break at 9: 45- 10: 00 and play the company advertisement 10 minutes.

10: 00- 10: 40 investment theme and market operation ideas Marketing Director plays ppt.

10: 40-11:00 new product unveiling ceremony, order policy announcement host and unveiling guests.

11:00-12: 00 regional sales manager group discussion.

12: 00- 13: 30 lunch break logistics team

13: 30- 14: 00, the participants enter the reception group of the venue to broadcast the company advertisement.

14: 00- 15: 30 symposium, announcing the highest order award, and presenting impassioned background music by the award host.

15: 30- 15: 50 to announce the list of agents and issue agency certificates. The host and the awarding guests will play music, pay attention to the atmosphere and the interaction between the awarding guests and the agent.

15: 50- 16: 30 Speech and confirmation of the acting representative (2 persons)

16: 30- 17: 00 group photo

17: 00- 18: 00 group visit to the factory marketing director.

18: 00- 18: 30, rest for 30 minutes, logistics team

18: 30-2 1: 00 dinner, lucky draw logistics group

10. 17 7: 00-8: 00 breakfast logistics team

Check out before noon 12 and return to the logistics group and transportation group.

Second, the meeting discipline and warm tips

Meeting discipline

1. Participants must pay attention to civility and courtesy, pay attention to gfd, keep their clothes clean and decent, and behave in a civilized manner;

2. During the meeting, you shall not be absent, late or leave early, and you shall not leave the meeting halfway;

3. Turn the phone to mute or vibrate during the meeting. No smoking, talking loudly, whispering, dozing off or answering the phone in the meeting room. Please solve important matters during or after the meeting.

4. Participants are not allowed to do chores unrelated to the meeting and are not allowed to walk around at will;

5. Do not disturb the normal order, make noise or play loudly during rest;

6. Please take good care of the facilities in the hotel, don't scribble on the table in the conference room, and don't throw or throw anything that will damage the meeting environment.

7. Keep personal belongings by yourself, lock the door when people leave the locker, and carry valuables with them;

8. If any articles or facilities of the hotel are damaged, compensation shall be made according to the price;

9. Participants shall not disclose the meeting secrets, keep the meeting materials properly, and shall not disclose the meeting contents to irrelevant personnel.

skill

1. The regional manager is responsible for the business negotiation and tracking of regional agents;

2. The product exhibition hall is located at the conference site, displaying Kangjia new products, and the unveiling ceremony was held on the morning of 16;

Breakfast, lunch and dinner will be provided during the meeting. Please bring your guest ID card and meal voucher when eating. The hotel will use your guest ID and meal voucher for meals.

4. During the dinner on June 5438+06, a "lucky draw" activity and program performance will be held. Please bring the guest ID card and take part in the lucky draw with the guest ID number;

For your personal and property safety during the meeting, please cooperate with the meeting schedule, don't leave the hotel without authorization, observe the hotel management system and take good care of your personal belongings. If you need anything, you can contact the conference group.

6. Contact information of the meeting group:

Contact phone number of the contact person who organizes the project content.

The meeting coordinated all matters of the whole meeting.

Meal Accommodation Arrange Chinese food and dinner for all participants (including the number and place of meals, etc. ), and arrange accommodation for all participants (including number, location and room arrangement, etc. ).

Organize the follow-up affairs during the meeting, arrange the pick-up and drop-off of vehicles for participants, and book the return air tickets.

Meeting budget plan

1, transportation costs, transportation costs can be subdivided into:

(1), transportation expenses from the departure point to the assembly point-including flights, railways, highways, passenger ships, and transportation expenses from the destination station, airport and wharf to the accommodation place.

(2) Transportation expenses during the meeting-mainly the transportation expenses of the meeting place, including transportation from the accommodation to the clubhouse, from the clubhouse to the dining place, from the clubhouse to the business exchange place, transportation for business investigation and other scheduled transportation that participants may use.

(3) Farewell traffic and return traffic-including flights, railways, highways, passenger ships and accommodation to airports, stations and Hong Kong Stock Connect.

2. Meeting room/lobby fee

Specifically, it can be subdivided into:

(1), conference venue leasing-Generally speaking, venue leasing already includes some common facilities, such as laser pens, sound systems, desks and chairs, platforms, whiteboards or blackboards, oily pens, chalk, etc. , but some unconventional facilities are not included-such as projection equipment, temporary decorations, booths, etc. When it is necessary to install non-podium speech lines, additional budget may be required.

(2) Rental expenses of conference facilities-This part mainly refers to the rental of some special equipment, such as projectors, notebook computers, mobile simultaneous translation systems, venue display systems, multimedia systems, video recording equipment, etc. When renting, a certain use deposit is usually required, and the rental fee includes the technical support and maintenance cost of the equipment.

It is worth noting that when renting equipment, you should make specific requirements for various performance parameters (usually you can consult a professional conference service company to get the most suitable cost performance), otherwise the meeting may be affected.

In addition, the rental price of these conference facilities may vary greatly depending on the brand, place of origin and the degree of old and new.

(3) Site layout fee-generally speaking, this fee is included in the site rental fee, if it is not a special requirement.

If you have special requirements, you can consult with professional conference service providers.

(4), other support costs-these support usually include advertising printing, etiquette, secretarial services, transportation and warehousing, entertainment and medical care, media, public relations, etc.

Based on the temporary nature of these supports, if the conference organizers seek support from these industries alone, the cost may be higher than the market price. If a professional conference service provider acts as an agent, it will get relatively low-cost and professional support.

For these individual service support, the organizer should explain the requirements in as much detail as possible and sign individual service agreements.

3. Accommodation expenses

The cost of accommodation should be very easy to understand-it is worth noting that some of the prices of accommodation are full price, while some prices need to pay additional government tax.

Accommodation may be one of the main expenses of the meeting.

Looking for a professional exhibition service provider can usually get a better discount.

The normal accommodation fee is not only related to the hotel's star standard, room type and other factors, but also related to the services open in the room, such as long-distance communication in the room, washing and changing clothes, mini-bar drinks, one-time laundry, Internet, fruit provision and other services.

The organizer of the conference should specify the service items and scope that the hotel should close or open.

4. Food and beverage expenses

The catering expenses of the meeting can be simple or complex, depending on the agenda and purpose of the meeting.

(1), breakfast

Breakfast is usually a buffet. Of course, you can also dine around the table, and the fee can be calculated according to the number of people (but considering the particularity of conference dining and the preparation of raw materials, the estimated number of people who eat can't be different from the actual number of people who eat 15%, otherwise the restaurant has reason to refuse to settle the account according to the actual number of people who eat-but charge the fee according to the predetermined number).

(2) Chinese food and lunch

Chinese food and lunch are basically meals, which can take the form of budget-buffet and table budget-table circumference.

If the organizer wants the drinks to be purchased by himself instead of provided by the restaurant, the restaurant may charge a certain service fee.

(3) Beverage and service charges

Usually, if you eat in the restaurant of a high-star hotel, the restaurant will refuse the organizer to take drinks out by himself. If drinks can be taken away, restaurants generally need to add a service charge.

When holding a conference banquet in a high-star hotel, a service charge of about 15% is usually added on the basis of the basic consumption level.

(4) Tea break at the venue

This fee is basically budgeted according to the number of people. When budgeting, you can put forward the catering combination in different time periods.

The price of tea break informed by the organizer usually includes the service personnel fee, and if the organizer needs non-procedural services, an extra budget may be required.

Generally speaking, tea breaks can be divided into two types: western coffee, black tea, western snacks and fruits, while Chinese tea breaks are mainly boiled water, green tea or scented tea, fruit tea, coffee, fruits and snacks.

(5) Friendship reception/dance

In fact, the budget of a party/dance may be more complicated than a separate banquet. As long as the meal label and scale are set up, the budget will be easy to calculate.

However, from budget design to venue and program support, it may take a long time to confirm the budget of the reception/dance:

6. Audio-visual equipment

The cost of audio-visual equipment is usually negligible unless it is done outdoors.

If it must be done outdoors for public relations effect, the budget of audio-visual equipment is more complicated, including:

● The rental cost of the equipment itself is usually calculated on a daily basis.

● The transportation, installation and debugging of equipment and the control of technical personnel support fees can be represented by exhibition service providers.

● Audio source-mainly background music and entertainment music. Organizers can bring their own or entrust agents.

C, actors and programs

It can usually be calculated according to the number of times the program is selected-the budget amount is usually positively related to the difficulty of the program performance and the number of participants.

If there is a fixed performance in the right place, the budget is very simple, which is positively related to the number of people watching the performance-except for special performances or charter flights.

D, others-snacks, fruits and mixed wine

5. Miscellaneous expenses

Miscellaneous expenses refer to the expenses arising from some temporary arrangements during the exhibition, including printing, temporary transportation and loading and unloading, souvenirs, model and etiquette services, temporary props, fax and other communications, express delivery services, temporary health care, translation guidance, temporary business vehicles, remittance, etc.

The budget of miscellaneous expenses is difficult to plan, and unforeseen expenses can usually be added to the budget of conference expenses.

The conference marketing symposium is planned to hold a XX sales meeting on February 13, 2002, to summarize the sales work throughout the year through the industry situation, find out the gains and losses in the work, unify the ideological understanding, and clarify the focus and direction of XX sales work.

I. Conference Theme: XX Annual Company Sales Work Conference

Two. Meeting time: 08: 30- 16: 438+0: 30 on February 3rd, XX.

Three. Venue: Multifunctional Hall on the first floor of the company.

Four. Participants:

I. General Manager Xu, Deputy General Manager Huang and Deputy General Manager Yu Feng

Second, the marketing staff

Three. All the staff of the international trade department

Fourth, the department heads of the company

Verb (abbreviation for verb) Meeting content:

1. The general manager analyzes the industry form, summarizes the company's sales ideas for XX years, formulates the sales work plan for XX years, and announces the sales targets and policies (various incentive policies) for XX years.

2. Each office of electronic parts shall prepare a sales performance report for XX years.

3. Commend XX-year advanced sales staff.

Six, the company's sales advanced recognition award setting and award amount:

Commend and reward advanced sales in XX years. The reward setting and amount are as follows:

1, the sales of electronic parts and the recovery of payment for goods both exceed 1 80,000:1(reward 80,000 yuan);

2. Electronic parts sales and payment recovery are completed at the same time: 3 (reward 30,000 yuan);

Seven. Venue layout:

1, sign-in form (2 sheets)

2. Publicity banner of conference room: XX annual sales work conference-cum XX annual sales advanced commendation conference;

3. Meeting ppt

4. Medal making (six medals): xxx, a colleague, has made outstanding achievements in the sales work of xx, and was named the sales elite of XX Company.

This certificate is issued for encouragement!

5, Taiwan Province flower (a pot);

6. Salute (two);

7. garlands (six bunches);

Eight, matters needing attention:

1. During the meeting, the company personnel attending the meeting must wear uniform work clothes and work cards;

2. During the meeting, the company personnel attending the meeting must arrive at the site in advance, and shall not be late, leave early or absent without reason;

3. During the meeting, the company meeting personnel attending the meeting should pay attention to the meeting order to ensure the meeting is a complete success!

Preparation: review: approval: b