How to dynamically adjust the hotel marketing plan? Please tell me.

1, rolling marketing plan First of all, the marketing plan is not static after being formulated, and it needs to be decomposed according to market changes, including monthly decomposition and regional decomposition, to ensure the stability and adaptability of the plan. Secondly, the rolling marketing plan needs the protection of departments and systems, and special functional departments should evaluate the implementation of the plan and comprehensively balance the regional plans to maintain the overall dynamic development of the plan. Third, the core of the implementation of the rolling marketing plan is: first "from big to small" and then "from small to big". That is, from annual plan, quarterly plan, monthly plan to weekly plan, and then from weekly plan, monthly plan and quarterly plan to annual plan, the former stage is to control the integrity of the plan, and the latter stage is to ensure the adaptability of the whole plan through hierarchical rolling implementation and adjustment. 2. Judgment of the market situation 1. Judgment of the competitive environment: including the overall environment and the small environment of each region. Because different enterprises have different market emphases and different resource inputs, the competitive environment between different regions has its own characteristics. Therefore, the implementation of the plan can not be the same, and it should be adjusted according to the differences in the competitive environment in different regions to make the plan conform to the actual situation. Second, industry trend judgment: some industries are developing rapidly, but the development of industries among regions is uneven. Therefore, corresponding measures should be put forward according to the analysis of industry development in the implementation of the plan, which is in line with the characteristics of different development stages of the industry. Third, the judgment of consumption trend: consumption trend refers to the changing trend of customers' consumption psychology and special consumption behavior patterns. For example, in the hotel industry all over the world, Hilton Hotel first noticed the particularity of single female customers. Therefore, as early as 1974, they opened a female-only floor at the Hilton Hotel in alker, USA, providing all the convenience for single women during their journey. 3. Strengthen the branch marketing plan: branch organization is the basic department of plan implementation, which is related to whether the plan can be really implemented in place, which is the level closest to market changes. Therefore, only by strengthening the implementation effect of the division plan can the plan truly realize dynamic adjustment. Second, to strengthen the implementation effect of the branch marketing plan, that is, to improve the systematic implementation of the branch plan, it is necessary to stipulate that the branch should decompose the plan and give full play to the initiative of the branch to make the plan more targeted in the implementation process. 4. Stability of dynamic adjustment of marketing plan First, dynamic adjustment is different at different levels: the plan emphasizes adaptability and pertinence, not that it can be adjusted at will, but to different degrees at different levels. For the national plan, it should reflect the characteristics of the national market; For provincial plans, it is necessary to reflect the characteristics of provincial markets; For regional planning, it is necessary to reflect the characteristics of the municipal market. Therefore, through the differences at different levels, the dynamic adjustment is actually based on the same sex adjustment, which not only considers the characteristics of the regional market, but also maintains a unified * * *.